FDOM Midterm- Blasingame
A company can pay Google to rank them higher in its organic search results. T/F?
false
A nested tag is a tag that never closes. T/F?
false
According to AP Style, you should spell out numbers 1-10 and then use numerals for 11 and higher. T/F?
false
Any site on the web can use Google Analytics. T/F?
false
Even though Internet Explorer came bundled with all Microsoft computers, Netscape won the "browser war." T/F?
false
In HTML coding, some attributes do not have values. T/F?
false
Instead of making your posts "scannable," they should contain giant blocks of text. T/F?
false
Netscape was later bought out by Google. T/F?
false
Once a site is optimized for a search engine, it will appear higher right away. T/F?
false
When choosing a Twitter username, it's best to use strings of numbers and underscores. T/F?
false
When coding an HTML file, the <head> tag goes after the <body> tag. T/F?
false
Difference between a "jab" and a "right hook" as explained by Gary V
jab: making a statement right hook: a call to action/ asking you to do something
Know how twitter works (mentions, direct messages, trending topics, etc.)
mentions- when a friend mentions your @ name direct messages- DM (message) trending topics- the trending page, things that are poppin
Organic vs. Paid results
organic: the Web page listings that most closely match the user's search query based on relevance Paid: ads
URL
the address of a world wide web page
Search Engine Optimization (SEO)
the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Web 2.0
the second stage of development of the World Wide Web, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.
AP Style is primarily used by journalists, but professionals in the public relations field and other fields of mass communication often use it, as well. T/F?
true
According to the "Download: The True Story of the Internet" video, Bill Gates was worried that Netscape Navigator could replace Microsoft Windows. T/F?
true
Facebook has more users than any other social network in America. T/F?
true
Not every rule of AP Style will be used when writing for the web, but it is a good guideline to make your writing concise and easy to read. T/F?
true
TV stations have seen particular success using Facebook Live during breaking weather situations. T/F?
true
Using Google Analytics, a webmaster can determine whether a visitor used a mobile device or desktop computer to view their website. T/F?
true
When adding an image into your web page, it's important to code the file name exactly as it appears on your computer. T/F?
true
When writing online content, using too casual a tone can diminish your authority as an author. T/F?
true
Browser
used to navigate the wide world web
Tips for design (Color, size, readability, serif vs sans serif fonts, proximity, alignment)
2 colors not too big serif sans is good serif fonts is bad
Which of the following needs a comma? A. 2340 students B. 11390 University Drive C. The year 2017 D. They all need commas E. None needs a comma
A. 2340 students
What is the maximum character count for tweets? A. 280 B. 240 C. 140 D. 180
A. 280
Which of the following would be the most effective link in a post about backpacking? A. A link to a website with backpacking resources B. A link to Google.com C. A link back to your own personal Instagram account D. A link to the definition of the word "backpacking"
A. A link to a website with backpacking resources
How do you access Widgets from the wp-admin dashboard on Wordpress? A. Appearance & Widgets B. Settings & Widgets C. Themes & Widgets D. Site Stats
A. Appearance & Widgets
Which social network recently saw its co-founders resign? A. Instagram B. Facebook C. Twitter D. Snapchat
A. Instagram
According to the Pew study, young adults (18-24) have the highest rate of daily usage on which two social networks? A. Instagram and Snapchat B. Snapchat and Twitter C. Facebook and Twitter D. Instagram and Facebook
A. Instagram and Snapchat
Who called Windows a "poorly debugged set of device drivers," causing an all-out "browser war" against Netscape? A. Marc Andreessen B. Jim Clark C. Tim Cook D. Sergey Brin
A. Marc Andreessen
Which company owns LinkedIn? A. Microsoft B. Facebook C. Google D. Washington Post
A. Microsoft
What is the name of Google's search algorithm? A. PageRank B. SearchRank C. EdgeRank D. GoogleRank
A. PageRank
What was the original name of the internet? A. The ARPANET B. HTTP C. IMP D. HTML
A. The ARPANET
Which of the following is NOT correct AP Style? A. The man lived at 4334 Georgia Street. B. The man lived on Georgia Street. C. The man lived at 4334 Georgia St. D. They're all correct E. They're all incorrect
A. The man lived at 4334 Georgia Street.
Which of the following is correct AP Style? A. The movie begins at 9 p.m. B. The movie begins at 9p. C. The movie begins at 9:00 p.m. D. The movie begins at 9pm.
A. The movie begins at 9 p.m.
What is one of the main goals of Facebook's algorithm? A. To create conversations B. To promote one brand over another C. To decide which content you should like D. All of the above
A. To create conversations
Google was the first search company to understand that ________ acted as "votes" from one site to another, thereby delivering the most relevant and accurate search results? A. incoming links B. keywords C. images D. web traffic
A. incoming links
In Google search results, which appear first? A. paid results B. organic results
A. paid results
Which of the following inventions made the internet more useful to common people? A. the world wide web B. Ethernet C. TCP/IP D. demand access
A. the world wide web
Gary Vaynerchuk
Author of Jab, Jab, Right Hook
Which of the following is NOT a valid HTML tag? A. <title> B. <print> C. <body> D. <head>
B. <print>
Which method did we not discuss in terms of promoting your posts on Twitter? A. Copying and pasting the post URL into Twitter B. Downloading a widget to auto-promote C. Using the WP-admin dashboard "publicize" setting to promote your post D. We talked about all of them
B. Downloading a widget to auto-promote
If you live in San Marcos, what's the best advice for the location listed in your Twitter profile? A. SMTX B. San Marcos, TX C. The 512 D. San Marvelous E. They're all ok to use
B. San Marcos, TX
What is bounce rate? A. The amount of time someone spends on a website on a given day B. The percentage of times someone visits a website site and immediately leaves C. The rate at which people visit the most popular page on a website D. The number of times a user clicks on a banner ad
B. The percentage of times someone visits a website site and immediately leaves
In the following HTML code, which is the attribute? <h1 align="left">Welcome!</h1> A. h1 B. align C. left D. =
B. align
In the early days of the web when other search companies were using banner ads, how did Google discover a way to make major money? A. by merging with Amazon.com B. by selling keywords C. by selling hardware D. by purchasing YouTube
B. by selling keywords
Google's organic search results are primarily based on which characteristic? A. traffic to site B. other sites linking to yours C. number of web pages on your site D. bounce rate
B. other sites linking to yours
In the following HTML code, which is the value? <body bgcolor="#4cee23"> A. body B. bgcolor C. #4cee23 D. =
C. #4cee23
What is the HTML tag for making your text bold? A. <bold> B. <heavy> C. <strong> D. <heading>
C. <strong>
Which practice would most definitely help a website appear higher in its organic search results? A. Coding HTML using all caps B. Linking to other pages within your site C. Consistently using keywords throughout the site D. Deleting any "alt" text in the code of an image
C. Consistently using keywords throughout the site
Wordpress not just a blogging tool - it's a CMS. What does CMS stand for? A. Curating Modular Samples B. Creative Media Science C. Content Management System D. Coding Made Simple
C. Content Management System
What was the first freely downloadable, visual web browser? A. Netscape Navigator B. Opera C. Mosaic D. Internet Explorer
C. Mosaic
Who is the COO of Facebook and considered the most powerful woman in the tech world? A. Susan Wojcicki B. Marissa Mayer C. Sheryl Sandberg D. Whitney Wolfe-Herd
C. Sheryl Sandberg
Which of these is correct AP Style? A. The TX governor signed the bill to make it illegal to ride scooters on city streets. B. Texas governor Greg Abbott signed the bill to make it illegal to ride scooters on city streets. C. Texas Gov. Greg Abbott signed the bill to make it illegal to ride scooters on city streets. D. TX Gov. Greg Abbott signed the bill to make it illegal to ride scooters on city streets.
C. Texas Gov. Greg Abbott signed the bill to make it illegal to ride scooters on city streets.
Using Google Analytics, the School of Journalism and Mass Communication discovered the most viewed page on its website is __________. A. the home page B. scholarships page C. undergraduate degree requirements D. internships page
C. undergraduate degree requirements
Susan Wojcicki
CEO of youtube
Sheryl Sandberg
COO of Facebook & considered the most powerful woman in the tech world
Marc Andreessen
Co-author of Mosaic, the first web browser, co-founder of Netscape
Arianna Huffington
Co-founder and editor in chief of The Huffington Post
Jonah Peretti
Co-founder of Buzzfeed and The Huffington Post
Larry Page
Co-founder of Google
Sergey Brin
Co-founder of Google
Which of the following is the hexideximal code for red? A. #000000 B. #0000FF C. #00FF00 D. #FF0000
D. #FF0000
What is the HTML tag for italicizing your text? A. <emphasis> B. <italics> C. <strong> D. <em>
D. <em>
Who was the co-founder and original CEO of Microsoft? A. Steve Jobs B. Paul Allen C. Steve Wozniak D. Bill Gates
D. Bill Gates
Which of the following is correct AP Style? A. I took a job at Starbucks and made eighty five dollars on the first day. B. I took a job at Starbucks and made $85 dollars on the first day. C. I took a job at Starbucks and made 85 dollars on the first day. D. I took a job at Starbucks and made $85 on the first day.
D. I took a job at Starbucks and made $85 on the first day.
Who are the co-creators of Yahoo!? A. Steve Jobs and Steve Wozniak B. Sergey Brin and Larry Page C. Richard Allen and John Barrett D. Jerry Yang and David Filo
D. Jerry Yang and David Filo
Who invented the world wide web? A. John Arthur Heilemann B. Marc Andreessen C. Rob McCool D. Sir Tim Berners-Lee
D. Sir Tim Berners-Lee
Which of the following would count as an active user of a social network? A. Someone who never tweets but checks Twitter every once in a while B. Someone who only engages with photos on Instagram C. A Facebook lurker who never posts D. They're all active users E. None of them are active users
D. They're all active users
Which of these is not a tool we frequently use to make content on the web easier to read? A. Subheads B. Short paragraphs C. Bullet points D. They're all useful tools for writing on the web
D. They're all useful tools for writing on the web
Which feature will you use to submit your Scavenger Hunt Assignment? A. Email B. Twitter Notifications C. Facebook Live D. AirDrop E. Twitter Moments
E. Twitter Moments
What differentiates Facebook, Twitter, Instagram, Pinterest, Tumblr and SnapChat and makes each unique:
Facebook: statuses/ pictures/ friends Twitter: tweets/ followers Instagram: posts/ pictures/ followers Pinterest: pinning boards, followers Tumblr: SnapChat: sending pictures to eachother that last 24 hours
Mark Zuckerberg
Founder of Facebook
Bill Gates
Founder of Microsoft
Evan Williams
Founder of Twitter
Andrew Breitbart
Founder of breitbart news
How the Internet Works
Global system of interconnected computer networks
Steve Jobs
He developed the very first Apple computer from his garage.
HTML
Hypertext Markup Language: a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.
Difference between the WWW and the Internet
Internet- is a network of networks WWW- makes information accessible.
Sir Tim Berners-Lee
Inventor of the World Wide Web
Marissa Mayer
President and CEO of Yahoo
Which social network is struggling financially and has laid off employees three times in the past year?
Snapchat
Keywords (as they relate to search)
The use of keywords to help optimize a search. The more specific, the better.
Server
a computer that provides signals to other computers
IP Address
a unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network.
The Cloud
a way to store data & easily be able to access it
CSS
cascading style sheet: language used for describing the presentation of a document written in a markup language like HTML.
CMS
content management system: manages the creation & modification of digital content
Wordpress Basics (creating posts, inserting images, links)
creating a post- click new post & make it inserting images- using blocks links- adding an external link to a blog