FDOM Midterm- Blasingame

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A company can pay Google to rank them higher in its organic search results. T/F?

false

A nested tag is a tag that never closes. T/F?

false

According to AP Style, you should spell out numbers 1-10 and then use numerals for 11 and higher. T/F?

false

Any site on the web can use Google Analytics. T/F?

false

Even though Internet Explorer came bundled with all Microsoft computers, Netscape won the "browser war." T/F?

false

In HTML coding, some attributes do not have values. T/F?

false

Instead of making your posts "scannable," they should contain giant blocks of text. T/F?

false

Netscape was later bought out by Google. T/F?

false

Once a site is optimized for a search engine, it will appear higher right away. T/F?

false

When choosing a Twitter username, it's best to use strings of numbers and underscores. T/F?

false

When coding an HTML file, the <head> tag goes after the <body> tag. T/F?

false

Difference between a "jab" and a "right hook" as explained by Gary V

jab: making a statement right hook: a call to action/ asking you to do something

Know how twitter works (mentions, direct messages, trending topics, etc.)

mentions- when a friend mentions your @ name direct messages- DM (message) trending topics- the trending page, things that are poppin

Organic vs. Paid results

organic: the Web page listings that most closely match the user's search query based on relevance Paid: ads

URL

the address of a world wide web page

Search Engine Optimization (SEO)

the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Web 2.0

the second stage of development of the World Wide Web, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.

AP Style is primarily used by journalists, but professionals in the public relations field and other fields of mass communication often use it, as well. T/F?

true

According to the "Download: The True Story of the Internet" video, Bill Gates was worried that Netscape Navigator could replace Microsoft Windows. T/F?

true

Facebook has more users than any other social network in America. T/F?

true

Not every rule of AP Style will be used when writing for the web, but it is a good guideline to make your writing concise and easy to read. T/F?

true

TV stations have seen particular success using Facebook Live during breaking weather situations. T/F?

true

Using Google Analytics, a webmaster can determine whether a visitor used a mobile device or desktop computer to view their website. T/F?

true

When adding an image into your web page, it's important to code the file name exactly as it appears on your computer. T/F?

true

When writing online content, using too casual a tone can diminish your authority as an author. T/F?

true

Browser

used to navigate the wide world web

Tips for design (Color, size, readability, serif vs sans serif fonts, proximity, alignment)

2 colors not too big serif sans is good serif fonts is bad

Which of the following needs a comma? A. 2340 students B. 11390 University Drive C. The year 2017 D. They all need commas E. None needs a comma

A. 2340 students

What is the maximum character count for tweets? A. 280 B. 240 C. 140 D. 180

A. 280

Which of the following would be the most effective link in a post about backpacking? A. A link to a website with backpacking resources B. A link to Google.com C. A link back to your own personal Instagram account D. A link to the definition of the word "backpacking"

A. A link to a website with backpacking resources

How do you access Widgets from the wp-admin dashboard on Wordpress? A. Appearance & Widgets B. Settings & Widgets C. Themes & Widgets D. Site Stats

A. Appearance & Widgets

Which social network recently saw its co-founders resign? A. Instagram B. Facebook C. Twitter D. Snapchat

A. Instagram

According to the Pew study, young adults (18-24) have the highest rate of daily usage on which two social networks? A. Instagram and Snapchat B. Snapchat and Twitter C. Facebook and Twitter D. Instagram and Facebook

A. Instagram and Snapchat

Who called Windows a "poorly debugged set of device drivers," causing an all-out "browser war" against Netscape? A. Marc Andreessen B. Jim Clark C. Tim Cook D. Sergey Brin

A. Marc Andreessen

Which company owns LinkedIn? A. Microsoft B. Facebook C. Google D. Washington Post

A. Microsoft

What is the name of Google's search algorithm? A. PageRank B. SearchRank C. EdgeRank D. GoogleRank

A. PageRank

What was the original name of the internet? A. The ARPANET B. HTTP C. IMP D. HTML

A. The ARPANET

Which of the following is NOT correct AP Style? A. The man lived at 4334 Georgia Street. B. The man lived on Georgia Street. C. The man lived at 4334 Georgia St. D. They're all correct E. They're all incorrect

A. The man lived at 4334 Georgia Street.

Which of the following is correct AP Style? A. The movie begins at 9 p.m. B. The movie begins at 9p. C. The movie begins at 9:00 p.m. D. The movie begins at 9pm.

A. The movie begins at 9 p.m.

What is one of the main goals of Facebook's algorithm? A. To create conversations B. To promote one brand over another C. To decide which content you should like D. All of the above

A. To create conversations

Google was the first search company to understand that ________ acted as "votes" from one site to another, thereby delivering the most relevant and accurate search results? A. incoming links B. keywords C. images D. web traffic

A. incoming links

In Google search results, which appear first? A. paid results B. organic results

A. paid results

Which of the following inventions made the internet more useful to common people? A. the world wide web B. Ethernet C. TCP/IP D. demand access

A. the world wide web

Gary Vaynerchuk

Author of Jab, Jab, Right Hook

Which of the following is NOT a valid HTML tag? A. <title> B. <print> C. <body> D. <head>

B. <print>

Which method did we not discuss in terms of promoting your posts on Twitter? A. Copying and pasting the post URL into Twitter B. Downloading a widget to auto-promote C. Using the WP-admin dashboard "publicize" setting to promote your post D. We talked about all of them

B. Downloading a widget to auto-promote

If you live in San Marcos, what's the best advice for the location listed in your Twitter profile? A. SMTX B. San Marcos, TX C. The 512 D. San Marvelous E. They're all ok to use

B. San Marcos, TX

What is bounce rate? A. The amount of time someone spends on a website on a given day B. The percentage of times someone visits a website site and immediately leaves C. The rate at which people visit the most popular page on a website D. The number of times a user clicks on a banner ad

B. The percentage of times someone visits a website site and immediately leaves

In the following HTML code, which is the attribute? <h1 align="left">Welcome!</h1> A. h1 B. align C. left D. =

B. align

In the early days of the web when other search companies were using banner ads, how did Google discover a way to make major money? A. by merging with Amazon.com B. by selling keywords C. by selling hardware D. by purchasing YouTube

B. by selling keywords

Google's organic search results are primarily based on which characteristic? A. traffic to site B. other sites linking to yours C. number of web pages on your site D. bounce rate

B. other sites linking to yours

In the following HTML code, which is the value? <body bgcolor="#4cee23"> A. body B. bgcolor C. #4cee23 D. =

C. #4cee23

What is the HTML tag for making your text bold? A. <bold> B. <heavy> C. <strong> D. <heading>

C. <strong>

Which practice would most definitely help a website appear higher in its organic search results? A. Coding HTML using all caps B. Linking to other pages within your site C. Consistently using keywords throughout the site D. Deleting any "alt" text in the code of an image

C. Consistently using keywords throughout the site

Wordpress not just a blogging tool - it's a CMS. What does CMS stand for? A. Curating Modular Samples B. Creative Media Science C. Content Management System D. Coding Made Simple

C. Content Management System

What was the first freely downloadable, visual web browser? A. Netscape Navigator B. Opera C. Mosaic D. Internet Explorer

C. Mosaic

Who is the COO of Facebook and considered the most powerful woman in the tech world? A. Susan Wojcicki B. Marissa Mayer C. Sheryl Sandberg D. Whitney Wolfe-Herd

C. Sheryl Sandberg

Which of these is correct AP Style? A. The TX governor signed the bill to make it illegal to ride scooters on city streets. B. Texas governor Greg Abbott signed the bill to make it illegal to ride scooters on city streets. C. Texas Gov. Greg Abbott signed the bill to make it illegal to ride scooters on city streets. D. TX Gov. Greg Abbott signed the bill to make it illegal to ride scooters on city streets.

C. Texas Gov. Greg Abbott signed the bill to make it illegal to ride scooters on city streets.

Using Google Analytics, the School of Journalism and Mass Communication discovered the most viewed page on its website is __________. A. the home page B. scholarships page C. undergraduate degree requirements D. internships page

C. undergraduate degree requirements

Susan Wojcicki

CEO of youtube

Sheryl Sandberg

COO of Facebook & considered the most powerful woman in the tech world

Marc Andreessen

Co-author of Mosaic, the first web browser, co-founder of Netscape

Arianna Huffington

Co-founder and editor in chief of The Huffington Post

Jonah Peretti

Co-founder of Buzzfeed and The Huffington Post

Larry Page

Co-founder of Google

Sergey Brin

Co-founder of Google

Which of the following is the hexideximal code for red? A. #000000 B. #0000FF C. #00FF00 D. #FF0000

D. #FF0000

What is the HTML tag for italicizing your text? A. <emphasis> B. <italics> C. <strong> D. <em>

D. <em>

Who was the co-founder and original CEO of Microsoft? A. Steve Jobs B. Paul Allen C. Steve Wozniak D. Bill Gates

D. Bill Gates

Which of the following is correct AP Style? A. I took a job at Starbucks and made eighty five dollars on the first day. B. I took a job at Starbucks and made $85 dollars on the first day. C. I took a job at Starbucks and made 85 dollars on the first day. D. I took a job at Starbucks and made $85 on the first day.

D. I took a job at Starbucks and made $85 on the first day.

Who are the co-creators of Yahoo!? A. Steve Jobs and Steve Wozniak B. Sergey Brin and Larry Page C. Richard Allen and John Barrett D. Jerry Yang and David Filo

D. Jerry Yang and David Filo

Who invented the world wide web? A. John Arthur Heilemann B. Marc Andreessen C. Rob McCool D. Sir Tim Berners-Lee

D. Sir Tim Berners-Lee

Which of the following would count as an active user of a social network? A. Someone who never tweets but checks Twitter every once in a while B. Someone who only engages with photos on Instagram C. A Facebook lurker who never posts D. They're all active users E. None of them are active users

D. They're all active users

Which of these is not a tool we frequently use to make content on the web easier to read? A. Subheads B. Short paragraphs C. Bullet points D. They're all useful tools for writing on the web

D. They're all useful tools for writing on the web

Which feature will you use to submit your Scavenger Hunt Assignment? A. Email B. Twitter Notifications C. Facebook Live D. AirDrop E. Twitter Moments

E. Twitter Moments

What differentiates Facebook, Twitter, Instagram, Pinterest, Tumblr and SnapChat and makes each unique:

Facebook: statuses/ pictures/ friends Twitter: tweets/ followers Instagram: posts/ pictures/ followers Pinterest: pinning boards, followers Tumblr: SnapChat: sending pictures to eachother that last 24 hours

Mark Zuckerberg

Founder of Facebook

Bill Gates

Founder of Microsoft

Evan Williams

Founder of Twitter

Andrew Breitbart

Founder of breitbart news

How the Internet Works

Global system of interconnected computer networks

Steve Jobs

He developed the very first Apple computer from his garage.

HTML

Hypertext Markup Language: a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.

Difference between the WWW and the Internet

Internet- is a network of networks WWW- makes information accessible.

Sir Tim Berners-Lee

Inventor of the World Wide Web

Marissa Mayer

President and CEO of Yahoo

Which social network is struggling financially and has laid off employees three times in the past year?

Snapchat

Keywords (as they relate to search)

The use of keywords to help optimize a search. The more specific, the better.

Server

a computer that provides signals to other computers

IP Address

a unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network.

The Cloud

a way to store data & easily be able to access it

CSS

cascading style sheet: language used for describing the presentation of a document written in a markup language like HTML.

CMS

content management system: manages the creation & modification of digital content

Wordpress Basics (creating posts, inserting images, links)

creating a post- click new post & make it inserting images- using blocks links- adding an external link to a blog


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