Final test Mark 311

According to the text, ______ is the location does Coca-Cola is consider a promising long-term growth opportunity

Africa

the process of comparing the company's products and processes to those of competitors or leading firms in other industries to identify best practices and find ways to improve quality and performance

Benchmarking

is designed to present brand content that engages consumers and creates customer brand community

Branded Community Website

a _____ is a written representation of a salesperson completed activities

Call Report

strategies that strongly position the company against competitors and give the company the strongest possible strategic advantage

Competitive Marketing Strategy

2) The first step in initiating competitive marketing strategies is to conduct ________. A) a private screening B) a competitive advantage analysis C) management modifications D) competitor analysis E) absolute advantage processing

Competitor Analysis

is the term best describes sites such as New York Times on the web and ESPN.com

Content Site

is the fastest growing form of direct marketing

Digital and Social Media Marketing

Amazon.com and Geico approach customers via websites or mobile apps

Direct Marketing

Companies such as Amazon.com and Expedia.com that sell products/services directly to final buyers exclusively over the internet

E-tailors

Which of the following is designated to help foster trade between nations?

GATT

If a company ________, it should adopt a product sales force structure, in which the sales force specializes along product lines. A) specializes in a single product B) manufactures a small number of simple products C) maintains that product specialization is counter productive D) has numerous and complex products E) lacks salespeople with superior technical know-how

Has Numerous and Complex Products

Immediately after deciding which markets to enter, the company should determine ________. A) the most suitable global communication program B) how to price its products in different markets C) the global marketing organization D) the global marketing program E) how to enter the market

How to enter the Market

Companies can identify competitors from a ________ point of view. Here they define competitors as companies that are trying to satisfy the same customer need or build relationships with the same customer group. A) customer's B) market nicher's C) market D) database E) industry

Market

are designed to engage consumers and interactions that will move them closer to direct purchase or other marketing outcomes

Marketing Websites

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement. What is this called?

Planned Obsolesence

Deceptive practices fall into three groups

Pricing, Promotion and Packaging

Critics charge that promotion adds only​ ________ to a product. A. functional value B. qualitative value C. psychological value D. moderate value E. strategic value

Psychological Value

_____ is a limit on the amount of goods that an importing country will accept in certain product categories

Quota

The ________ is specifically focused on future company needs only. A) societal marketing concept B) strategic planning concept C) sustainable marketing concept D) marketing concept E) consumer business concept

Strategic Planning Concept

In a ______ economy, the vast majority of people engage in simple agriculture. They consume most of their output and barter the rest for simple goods and services. These economies offer few market opportunities. Many African countries fall into this category.

Subsistence

According to the text McDonald's was criticized for all of the following EXCEPT ____

Tasty Fast Food

each sales person is assigned to an exclusive geographic area and sells company's full line of products to everyone in that area

Territorial Sales Force Structure

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the in 1938

Wheeler-Lea Act

Which of the following helps companies in setting sales force size? A) workload approach B) pull strategy C) push strategy D) top-down approach E) bottom-up approach

Workload Approach

Critics point to which of the following factors when they accuse mkt of harming consumers through high prices? a) quotas b) nontrade tariffs c) excessive markups d) gov't taxes e) changes in currency values

excessive markups

Economic communities are also known as

free trade zones

Advertising "puffery" is the term for

innocent exaggeration for effect

Bias against bids made by American companies is an example of a

non-tariff trade barrier

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

sustainable marketing