Financial Ratios Rough Guidelines
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Turnover
10 to 12
Return on Assets
15%
Return on Equity/investment
19%
Current
2 to 5
Gross Profit Margin
23%
Net Profit Margin
3%
Turnover in Days
30 to 36
Debt to Equity
<0.8
Quick
>1 , 1 to 2 for Rx, Avg 1.6
