Foundations of Business: Chapter 14: Exploring Social Media and e-Business: Learn It 14-1 & 14-2: Why Is Social Media Important? and Social Media Tools for Business Use
Media Sharing Sites
Allow users to upload photos, videos, and podcasts. Photo sharing sites like Pinterest allow companies to tell compelling stories about their products or services. Whole Foods posts new products, food guides, recipes and more on Pinterest that customers can save to their personal Pinterest boards.
Podcasts
Are digital audio or video files that people listen to or watch online on tablets, computers, smartphones, and other mobile devices. Podcasts are available for download at any time. Some companies use podcasts to provide helpful information in line with their products and services. Cyber security company McAfee's Hackable podcast exposes how people are susceptible to hackers in their daily routines.
Social Content Sites
Are websites which allow companies to create and share information about their products and services. Companies can also use blogs, photos, videos, podcasts, and social media ratings to increase customer awareness of their products and services.
Social Media
Represents the online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services. There are a variety of social media platforms, such as the popular blogging site WordPress, microblogging site Twitter, video-sharing site YouTube, and social networking sites Facebook and Pinterest.
______ are websites which allow companies to create and share information about their products and services. -Podcasts -Blogs -Media sharing sites -Social content sites
Social content sites
A ____ is either a word or a short phrase, preceded by the pound sign (#), to identify different topics. -handle -hashtag -tag -mention
hashtag
A blog _____. -allows users to upload photos, videos, and podcasts -is a digital audio or video file that people listen to or watch online on tablets, computers, smartphones, and other mobile devices -is a website that allows a company to share information to increase customers' knowledge about its products and services, as well as to build trust -is a website that allows companies to create and share information about their products and services
is a website that allows a company to share information to increase customers' knowledge about its products and services, as well as to build trust
Social media is best defined as _____. -websites and applications that allow businesses to share information and conduct e-commerce exchanges with customers -a global network of information and communication tools aimed at connecting customers and businesses -the online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services -the use of online sites to inform consumers about products, services, and businesses
the online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services
Influencer
Is a person known on social media who has an influence over a large number of followers.
Blog
Is a website that allows a company to share information to increase customers' knowledge about its products and services, as well as to build trust. Customers can comment on blog posts which is an excellent way of creating a conversation with customers. Blogs are effective at building relationships with customers as well as attracting new customers. Blogs allow companies to tell stories about their products and provide an active forum for testing new ideas. For example, online clothing retailer ModCloth has a blog that covers everything from new trends to behind the scenes features to books ModCloth employees love. The blog allows the company to engage customers to create conversations.
Hashtag
Is either a word or short phrase, preceded by the pound sign (#), to identify different topics.
