FUNDAMENTALS OF DIGITAL MARKETING

What can using video as part of your online presence help you create?

A channel to engage with customers

Which section of Google Analytics can tell you whether visitors have found your website via social media?

Acquisition

What is the fourth stage of the Data Cycle?

Act

What is "The analysis of data generated by people's activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns."?

Analytics

What is the third stage of the Data Cycle?

Check

When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

Consider updating your preview images, video titles or descriptions

Data on how many users have completed a desired action on your site.

Conversations

Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

Creativity, planning and any budget

VIDEO MARKETING SCENARIO: What is the third step in video marketing?

Decide on a location and source props

What is the first step of display retargeting?

Defining your audience

What should a business do first, when considering going into a new market?

Determine its ability to deliver products and review all tax and legal information

When you use segmentation to break down analytics data. What information about the visitors/prospects can you gather by using segmentation break down?

Devices used, visitors city, and country

Groups of user data that can be used to generate a report, such as their device type or location

Dimensions

What is an example of product merchandising?

Displaying very specific, featured products on your home page

What is the second stage of the Data Cycle?

Do

VIDEO MARKETING SCENARIO: What is the fifth step in video marketing?

Edit then upload the videos

Using videos in email marketing and social media is an effective way to do what?

Engage and grow your audience

VIDEO MARKETING SCENARIO: What is the fourth step in video marketing?

Find a video crew and film the videos

If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

Heat map

If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How many people visiting your site book a room with you

In what way can display advertising be effective?

It drives traffic to your website

What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities

To an owner or administrator, what is a functional benefit of having an online store?

It provides a backend system with order management

Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Keyword planning tools

DATA CYCLE: Act is...

Lastly, take action to test the hypothesis.

Measurable, numerical data like time spent on site or pages viewed

Metrics

What is the best way to translate the content on your website for a new market?

Native speakers

Which of the following statements is true when describing how retargeting ads work?

Once a user visits your site, the code drops an anonymous browser cookie

DATA CYCLE: Check is...

Once you have that, review your data

When selling to people in different countries, what payment form should you consider using if you aren't already?

Paypal or Worldpay

Which of the following is a sign that customers are having trouble using a particular device to make purchases?

People are having trouble using a promo code for a current sale

What is the first stage of the Data Cycle?

Plan

VIDEO MARKETING SCENARIO: What is the first step in video marketing?

Plan the video release schedule/ Deadline

Analytics can give you immediate valuable information about which type of customers?

Previous and current customer

When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Publishing a how-to video on their website

Any descriptive information that you can't put a number to. Such as people's opinions about a new product or about customer service (surveys)

Qualitative Data

Which type of data relates to a metric that can be represented with a number?

Quantiative

Anything that can be numerically measured, like the number of people visiting a website or the amount of sales a site makes in a month.

Quantitative Data

If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad that has a discount coupon

What would be beneficial to include on a product description page?

Reviews of the product

What is "The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results"?

SEO Search Engine Optimization

Which of the following is primarily meant to target new customers online?

Search advertising

Which of the following is an advantage of e-commerce?

Segmentation of audiences

DATA CYCLE: Plan is....

Start by identifying the goals of the campaign

VIDEO MARKETING SCENARIO: What is the second step in video marketing?

Storyboard the video content

Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The cost of each ad you publish

Which of the following is true when purchasing ad placements on an advertising network?

The network provides data on the click-through-rate

Most web analytics tools can tell you what information about the user?

Their location, type of device they're using and pages visited

DATA CYCLE: Do is....

Then, begin collecting the relevant data

What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Third-party payment processing

When adapting your website for customers who speak a different language, what should you do?

Translate your content with consideration to particular words and phrases

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Tweak the ad's copy and analyse the results

What one solution will allow a business owner to easily place their AD on as MANY RELEVANT WEBSITES ass possible?

Use an ad network such as Google Display Network

Which of the following is a benefit of using spreadsheets?

Vast quantities of data can be stored, sorted and analysed quickly

Youtube, social media sharing, online ads and video website content are all great ways to reach a target audience through online ________

Video

Fill in the blank: Website analytics can tell you _____________.

What time of day your website gets the most traffic.

What can a person learn from analytic reports?

Which search engines visitors use, how traffic is trending over time, how many visitors are using mobile devices

Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign

Why