GA4 Practice Test

Which feature allows you to upload a csv file that contains your item date to join with Analytics data

Data import

If you delete a property, how many days do you have until the property is permanently deleted?

35

You are setting up GA and are asked to set up a data stream as a part of the process. What describes a data stream?

A data stream lives within a property and is a source of data from your app or site

Which of these structures represents a Google Analytics account's hierarchy?

Account --> Property --> Data Stream

Which of these sections of GA Reports provides insights into where users are coming from (eg social media) before visiting your website

Acquistion

You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Additional events are collected from your website without you needing to change your website's code

If you wanted to link a new Google Ads account to your GA property in order to see detailed marketing campaign data, where in your GA4 property would you go to manage this process?

Admin

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the conversion paths report in your GA4 property?

Advertising

You have a website and want to start gathering and reporting insights for it in GA. What should you set up first?

Analytics tag

If you have created a Google Analytics 4 Property for your mobile app and web site, how would GA measure and report distinct user interactions?

As events

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

Audiences in Google Ads can be used to target ad campaigns

Some of the events on your website are especially valuable to you - things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign them in your GA4 property?

Conversion events

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

Custom dimension

Which of these features lets you control how long user-level and event-level data is stored by GA

Data retention period

Which attribution model relies on machine learning algorithms to assign credit for a conversion across various touchpoints.

Data-driven

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your GA property contains this?

Explore

There's a section of GA that includes cards answering common questions about how users interact with your app or website. Which section is it?

Reports

You manage a garden company and you post a new how-to video on your website for your customers. In GA, you find lots of data about the user interactions with this video. While looking through your data, which of these is a "user property" collected by GA?

the language preference of users watching the video

After you've exported GA data to BigQuery, what can you do with your data?

you can use SQL to query your data to answer questions and gain insights into your products, users and channels

In which of these situations could you use the Engagement overview report in GA?

you're interested in seeing which pages on your site are getting the most traffic

You have a mobile app and want to collect and send data from the app to your GA4 property. Which of these should you use?

Firebase SDK

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

Funnel exploration

Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

GA4

What's a key difference between GA4 and UA properties

GA4 properties uses "sessions" as the foundation for data collection and reporting, while UA uses "events" as the foundation for data collection

When GA and Google Ads are linked, how can Google Ads utilize conversion events from Google Analytics?

Google Ads can use these conversions to optimize your bids for ad placements

Which platform can be connected to analytics to let you test different versions of web pages with specific audiences?

Google Optimize

Which of these analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information/

Google signals

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

Measurement protocol

If you were using last click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

Model comparison

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

One property with a web data stream for your website and one property with two app data streams

You want to run queries and combine some of your offline data and analytics data. To do so, you want to export your GA data to BQ. What analytics properties are able to export data to BQ

Standard or Analytics 360 properties using GA4

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

Sub properties

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

That data will only be used for measurement purposes

Which scope would be set for a custom dimension reporting membership status for a customer rewards program?

User

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

User ID

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience?

You create an audience of users who are likely to purchase in the nexxt seven days

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. What is device type here?

a dimension

Which of these GA features relies on machine learning to measure conversions that you can't directly observe

conversion modeling

To get insights into the organic search queries that are leading users to your website, you can connect analytics with which platform?

Search Console

You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions and create a new audience for those users who signed up. Where is GA4 proport can you manage your events, conversions and audiences?

configure

The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (eg the homepage) which option would you choose once you've navigated to Events in the GA interface?

create event

What can you do with audience triggers?

create new events based on an audience rule being satisfied

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search" "referral" or other areas?

default channel grouping

Which events are accounted for in the Realtime report?

events that took place within the last 30 minutes

You are in your GA property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

free form

You create a report to show the types of device users have been coming from over the past 30 days - whether they were on computers or mobile phones, for example. In this report, which of these is a "metric" in GA

how many users were on mobile phones

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

linear

You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

name of a video watched on your site

You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

Only you can see it, but you can share it with the other users of the property in read-only mode

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands or regions by combining data from multiple source properties

roll-up properties