Get started with search
search query
When a person wants to find something, they type in a word or phrase
Spending money on search advertising influences how your website appears in ___________. A. Organic search results B. The search results page C. Business directories D. Display advertising networks
B
Why are search engines a great place for a business to be found? A. People pay to use search engines, so there is a wealthy customer base there B. People who search are actively looking for information, products, or services C. Search engines are a big trend these days D. Search engines guarantee new customers
B
Which of these can Google Search Console help you to do? A. It helps you increase your social media following B. It helps you optimize your Google My Business listing C. It helps you understand which keywords people are searching for on Google D. It helps you run A/B tests on your home page
C
What technology do search engines use to 'crawl' websites? A. Androids B. Interns C. Automatons D. Bots
D
Which of the following can help a search engine understand what your page is about? A. The date it was published B. The number of images used C. The total number of words D. The title tag
D
Which of these is an important factor in the paid search auction system? A. How famous your brand name is B. How cool your logo is C. How long your business has been around D. How relevant your ads are
D
Google Search Console
a service that gives you feedback about how your website is doing in Google search results
organic or unpaid results
appear in the centre of the page, and are the results the search engine decides are the best match for the search query, or words, that were typed in.
primary components of how do search engines decide who wins
bid quality
bots(spiders, crawlers)
computer programs used each search engine to make their way through the pages
features of Google Search Console
crawl reports google index reports
goal of search query
create the most relevant list of results possible, to help searchers find what they are looking for
alternative text(alt tag)
describes the image, which is useful for people using web browsers that don't display images, or for people with visual impairments who use software to listen to the content of web pages.
uses of engines
examine content they learn about and have permission to see categorize each piece of content decide which content is most useful to searchers
content management system (CMS)
helps companies manage the creation, storage, editing, and publication of their website content
primary functions of google search console
monitors your performance in Google Search results shows you how Google "sees" your site(or clicks)
parts that optimize your site
page title page's text or content page's images
Indexing
search engine categorize each piece of content
ranking
search engine decides which content is most useful to searchers
"Search Analytics" report
shows lots of things, including the most common searches bringing people to your site
bid
the maximum amount an advertiser is willing to pay for a click on an ad
crawling
what a search engine has permission to see and learn about