Global Marketing Pearson Quiz 2 (Chapters 3 & 4)

Red Bull built market share through sampling. This reflects which of the factors that affects the rate of​ adoption? A. Divisibility B. Relative advantage C. Compatibility D. Communicability E. Complexity

A. Divisibility

Which of the following adopter categories has the greatest influence in the adoption​ process? A. Early adopters B. Innovators C. Laggards D. Late majority E. Early majority

A. Early adopters

Which of the following is the name for the economic and monetary union that includes a European central bank and a single European​ currency? A. Euro Zone B. Eurasian Economic Union C. European Commission D. Maastricht Treaty E. European Union

A. Euro Zone

What is the major trade challenge for Andean Community​ members? A. High tariffs on imported goods B. Currency fluctuation C. Limited production capabilities D. Limited number of​ member-nations E. Limited geographic area

A. High tariffs on imported goods

In a​ low-context ​culture, which of the following is of HIGH​ importance? A. Written contracts B. Individual family backgrounds C. Lengthy negotiations D. Relationships E. Status of the participants

A. Written contracts

A company with environmentally insensitive products requires​ ________. A. less time determining the unique conditions of local markets B. more time considering the wants and needs of the local markets C. more attention to​ country-specific cultural environment conditions D. more attention to the technological environment E. more attention to​ country-specific economic conditions

A. less time determining the unique conditions of local markets

​__________ has become key to facilitating commodities trading between Latin American countries and new markets like China and India. A. CAFTA B. Common Market of the South C. Embraer D. Andean Community E. Central American Common Market​ (CACM)

B. Common Market of the South

Which of the following dimensions of national culture would most likely prefer joint ventures rather than sole​ ownership? A. High-power-distance index B. Low-power-distance index C. Achievement D. Long-term orientation E. Individualistic

B. Low-power-distance index

Which of​ Hofstede's dimensions of national culture examines how people value history and​ tradition? A. Achievement orientation B. Short-term orientation C. Power distance orientation D. Uncertainty avoidance orientation E. Individualism

B. Short-term orientation

Which of the following is involved in the resolution of conflict between the U.S. and the EU over aerospace​ subsidies? A. The Common Market B. The Dispute Settlement Body​ (DSB) C. North American Free Trade Act partners D. The United Nations E. Transatlantic Trade and Investment Partnership​ (TTIP)

B. The Dispute Settlement Body​ (DSB)

The system of meaning in the study of linguistics is called​ ________. A. syntax B. semantics C. phonology D. morphology E. semiotics

B. semantics

The signing of the Maastricht Treaty set the stage for the creation of​ ________. A. the European commission B. the European Central Bank and the euro currency C. common external tariffs D. the European common market E. Mercosur

B. the European Central Bank and the euro currency

Which of the following of​ Hofstede's dimensions of culture can be applied to gender differences in​ culture? A. Short-term/long-term orientation B. High-power-distance/low-power-distance C. Achievement/nurturing D. Individualistic/collectivistic E. High uncertainty​ avoidance/low uncertainty avoidance

C. Achievement/nurturing

Which of the following is the number one trading partner of the United​ States? A. Japan B. Germany C. Canada D. China E. Mexico

C. Canada

Which of the following organizations constitutes the​ world's largest​ economy? A. ASEAN B. NAFTA C. EU D. WTO E. DR-CAFTA

C. EU

Which of the following is NOT a major challenge to the NAFTA​ agreement? A. Lack of sufficient border checkpoints B. Illegal immigration C. Excessive external tariffs D. Costly delays in distribution E. Discretionary protectionism

C. Excessive external tariffs

Which of the following terms is used to express the idea that content and other product standards that varied among nations have been brought into​ alignment? A. Simplicity B. Synchronization C. Harmonization D. Transparency E. Coordination

C. Harmonization

CARICOM members are from which geographical​ region? A. Eastern Europe B. Central America C. The Caribbean D. Southern Europe E. Southeast Asia

C. The Caribbean

What would be needed for NAFTA to become a Customs​ Union? A. Common social reform. B. The establishment of a unified central bank. C. The establishment of common external tariffs. D. Free movement of labor across borders. E. Introduction of a common currency.

C. The establishment of common external tariffs.

Which of the following dimensions of social value typology provide insight into the acceptance of products perceived as new or​ innovative? A. Achievement B. Power distance index C. Uncertainty avoidance D. long-term/short-term orientation E. Individualistic/collective

C. Uncertainty avoidance

________ is the first stage of​ Rogers' diffusion theory. A. Evaluation B. Interest C. Adoption D. Awareness E. Trial

D. Awareness

Which of the following products would probably have the greatest environmental sensitivity if introduced into a new​ market? A. Melissa​ & Doug toys B. Ford truck C. Maybelline cosmetics D. Campbell's soup E. Apple iPhone

D. Campbell's soup

Which of the following is a common marketplace not only for goods but also for services and​ capital? A. Common market B. Harmonizations C. Customs union D. Economic union E. Free trade area

D. Economic union

In a​ high-context cultural​ orientation, which of the following is of LOW​ importance? A. A​ person's position or status B. Punctuality C. An established​ inter-personal relationship D. Legal documents E. Allowing for personal space

D. Legal documents

________ is how a new product compares with existing products in the eyes of the customer. A. Communicability B. Divisibility C. Complexity D. Relative advantage E. Compatibility

D. Relative advantage

____________ has widened the gap between poor and rich nations in the Middle East. A. The World Trade Organization​ (WTO) B. Tourism C. The Arab Spring D. Revenue from oil E. The textile industry

D. Revenue from oil

Which of the following BEST defines the​ self-reference criterion​? A. The belief that​ one's own country has the best ideas. B. The belief that culture is not important in market analysis. C. The belief that all people hold the same values regardless of nationality. D. The unconscious reference to​ one's own cultural values. E. The use of our own culture as a benchmark for performance.

D. The unconscious reference to​ one's own cultural values.

What is the major challenge facing the members of the Association of Southeast Asian Nations​ (ASEAN)? A. Geographical distances B. Political differences C. The number of members D. Widely varying stages of development E. The inclusion of China

D. Widely varying stages of development

A preferential trade agreement​ (PTA) is​ ________. A. a treaty among nations whose governments agreed to promote trade among members B. an organization that provides a forum for​ trade-related negotiations among its 160 members C. a group that mediates complaints concerning unfair trade barriers D. a mechanism that confers special treatment on select trading partners E. the coming together of varying standards and regulations

D. a mechanism that confers special treatment on select trading partners

When creating a global marketing​ plan, ________ reflects the extent to which the strategy must be adapted to​ culture-specific needs of the market. A. the uncertainty avoidance index B. perception of newness C. political compatibility D. environmental sensitivity E. accessibility

D. environmental sensitivity

The process through which individuals who have adopted innovation influence others is called​ ________. A. word-of-mouth B. referral syndrome C. relative advantage D. interaction effect E. the diffusion network

D. interaction effect

The greater the cultural difference between the home country and the new​ market, the greater the​ _______________. A. need for reduced pricing B. risk of failure C. ease of adoption D. need for product adaptation E. risk from competition

D. need for product adaptation

Based on the combined population and​ GDP, which preferential trade organization has the greatest global​ impact? A. NAFTA B. Andean Community C. European Union​ (EU) D. CARICOM E. ASEAN

E. ASEAN

Which of the following helps to explain why the Andean Community has not yielded more economic​ benefits? A. Language barriers B. Disproportionate population growth C. Dissimilar geography D. Diverse GDPs E. Competing political ideologies

E. Competing political ideologies

Which of the following was a 1947 treaty among nations whose governments​ agreed, at least in​ principle, to promote trade among​ members? A. Trans-Pacific Partnership​ (TPP) B. Transatlantic Trade and Investment Partnership​ (TTIP) C. World Trade Organization​ (WTO) D. Dispute Settlement Body E. General Agreement on Tariffs and Trade​ (GATT)

E. General Agreement on Tariffs and Trade​ (GATT)

Which of the following steps of the​ 4-step framework designed to reduce the distortion from​ self-reference criterion​ (SRC) is MOST​ critical? A. Create a standardized marketing strategy. B. Define the goal in terms of​ market-country culture. C. Define the goal in terms of​ home-country culture. D. Define the goal in marketing terms. E. Isolate the SRC influence to see how it complicates the problem.

E. Isolate the SRC influence to see how it complicates the problem.

Which of the following dimensions of​ Hofstede's cultural typology was added based on a Chinese Value Survey​ (CVS)? A. Achievement/nurturing B. Individualism/collectivism C. Uncertainty avoidance D. Power distance E. Long-term/short-term orientation

E. Long-term/short-term orientation

An American in Russia observes a business transaction being completed with payment in cash from a large briefcase. To the​ American, this appears to be possibly corrupt or fraudulent.​ Why? A. Cash​ shouldn't be used in business transactions B. Political differences between the U.S. and Russia C. Ethnocentrism D. Business is corrupt in many countries E. The​ American's self-reference criterion​ (SRC)

E. The​ American's self-reference criterion​ (SRC)

Which organization provides a forum for​ trade-related negotiations among its​ members? A. General Agreement on Tariffs and Trade B. Common Market C. European Union D. Transatlantic Trade and Investment Partnership E. World Trade Organization

E. World Trade Organization

A(n) ________ seeks to coordinate and harmonize economic and social policies to facilitate the free flow of​ capital, labor, and goods and services from country to country. A. consumer trade organization B. free trade area C. customs union D. common market E. economic union

E. economic union