Google Ad Quiz #2

Drive Action: Remarketing

-lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app. It's how you reconnect with great prospects as they browse the millions of websites and apps available on the network.

Which targeting option is best for achieving brand awareness?

Affinity

Which of the targeting options below will best help Hiroko reach a specific set of users who are likely to be within a particular age range?

Demographic Targeting

Influence Consideration?

When you want to engage with users that are actively researching products or services, we recommend selecting influence consideration as your Display campaign marketing objective.

Drive Action?

When you want to re-engage with users that have already shown interest in your brand, we recommend selecting drive action as your Display campaign marketing objective.

Which targeting option is best for influencing consideration?

customer intent

Influence Consideration: Custom Intent Audiences?

- If you want to create a tailored audience that isn't covered in one of our In-Market audience segments, Custom Intent is for you! Define and reach people that have the intent to purchase, updated in real-time. Simply enter keywords or URLs that best represent your audience or choose from one of our auto-created audiences.

Influence Consideration: In-Market Audiences?

- In-Market Audiences are a powerful way to drive consideration among people who are actively researching and intending to buy new products or services.

Benefits of Google Ads Automated Bidding?

- Machine Learning - Time Saved - Auction-Time Bidding - Depth of Signals Used and Cross Analysis

Drive Action: remarketing options?

- Remarketing - Standard remarketing - Dynamic remarketing

Drive Action: Dynamic remarketing

- Work to boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website. Create dynamically generated display ads with product data pulled from a pre-uploaded feed. You can achieve great performance showing to users products they have seen on your website, with low effort in campaign, ads, and remarketing lists creation.

Influence Consideration: Similar Audiences?

- finds users that are similar to an original remarketing list or other uploaded compatible list. It finds users that are similar in profile based on their recent browsing and interests around different topics

Build Awareness: Targeting Options?

-Demographic Targeting - Affinity Audiences -Custom Affinity Audiences

Influence Consideration: Targeting options?

-In-Market Audiences - Custom Intent Audiences - Similar Audiences

Automated bidding strategy's?

-Performance -Auctions -User Journey Complexities

Drive Action: Standard remarketing

-Show ads to your past visitors as they browse network websites and use network apps. Communicate with people who've previously visited key pages on your website across screens, giving you a powerful new way to match the right user with the right message.

Build Awareness: Demographic Targeting?

-enables you to show ads to users based on a combo of declared and inferred data. You can target based on age, gender, and parental status

Build Awareness: Custom Affinity Audiences?

-· If one of the 100+ off-the-shelf Affinity audiences doesn't meet your needs, create your own. This feature allows you to define and target custom-made audiences, giving you substantive reach against niche groups of users

What are the three main marketing objectives?

1. Build awareness 2. Influence consideration 3. Drive action

What are the three marketing objectives that can be met via targeting on Google Display ads?

1. Influence Consideration, Build Awareness, and Drive Action

What are some of the benefits of leveraging Google Ads automated bidding strategies?

Machine Learning & Auction-time bidding

Which of the following targeting options will help Hiroko reach users similar to those on her remarketing lists?

Similar Audiences

Which of the following remarketing options is a better fit for Hiroko if she doesn't have a data feed?

Standard Remarketing

What two types of remarketing can be used on Google Display ads?

Standard and dynamic re marketing

we recommend selecting build awareness as your Display campaign marketing objective when?

When you want to reach a broad audience and maximize your brand exposure

Automated bidding strategy's: Performance

o Bids influence how visible your ads are and the amount of interaction you get in each unique moment. If you don't bid efficiently, you could miss valuable conversions.

Automated bidding strategy's: Auctions

o Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

Automated bidding strategy's: User Journey Complexities

o Many signals influence user behavior. Their intent and likelihood to complete valuable actions for your business vary based on location, time, device, and so on. Taking all these signals into account for every auction and bidding can be done through automation.

Build Awareness: Affinity Audiences?

· can reach TV like audiences based on a holistic picture of their lifestyles, interests, and passions. Choose from over 100 segments based on online behavior. Google's best-in-class algorithm distinguishes these users that are truly passionate about a topic rather than those that are merely interested