Google Ad Search
Which of the following factors wouldn't change an account's optimization score?
renaming campaigns
Arrange the items below in order of hierarchy, beginning with the top level. Ad group Campaign Account Ad
Account Campaign Ad group Ad
How can Google Ads help you advance your business goals? Select All Correct Responses By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services All of the above
All of the above
Which of the following is a core benefit of Google Ads automated bidding? User ID-based bidding Impression share-based bidding Daily budget pacing Auction-time bidding
Auction-time bidding
Match each autobidding strategy to the right campaign goal. Traffic Revenue Conversions Visibility -------------------- Maximize clicks Target ROAS Target impression share Target CPA
Conversions - Target CPA Revenue - Target ROAS Visibility - Target impression share Traffic - Maximize clicks
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them? Customer Match allows you to reach people who have been to your website Customer Match allows you to reach people who haven't been to your website yet Customer Match relies on your own data instead of a remarketing tag It wouldn't be a good fit. You have to tag your website to use Customer Match
Customer Match relies on your own data instead of a remarketing tag
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? All of these are automatically generated Description line Destination URL Headline
Description line
Which attributes describe a good landing page experience? Select All Correct Responses Easy to navigate High amount of user traffic Relevant and original content Transparency about your business
Easy to navigate
What are the three main factors that determine ad quality? Expected clickthrough rate, ad formats, and ad relevance Expected clickthrough rate, landing page experience, and ad relevance Expected clickthrough rate, max CPC bid, and landing page experience Max CPC bid, landing page experience, and ad relevance
Expected clickthrough rate, landing page experience, and ad relevance
True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer. True False
False
How does Google Ads generate responsive search ads? Google Ads creates them based on existing ad copy, landing pages, and extensions Google Ads creates them based on existing high performing ad copy Google Ads mixes and matches headlines and description lines that have been provided Google Ads mixes and matches headlines and URLs that have been provided
Google Ads mixes and matches headlines and description lines that have been provided
Which are the three required parts of a text ad? Description, path fields, and headline Description, path fields, and URL Headline, description, and path fields Headline, description, and URL
Headline, description and URL
Which of the following can be customized with audience signals to make Search campaigns more efficient? Headline length Keywords Networks All of the above
Keywords
How is your optimization score calculated?
Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized. When optimization potential is detected, the system provides recommendations to close the gap.
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt Someone searching for the term shirt Someone searching for the term shirt brown
Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt
What is the key value proposition of Google Search campaigns? Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they're searching for Show your ads when a customer is searching for your product or service
Show your ads when a customer is searching for your product or service
Which ad extensions can serve automatically? Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets Sitelink, location, and call extensions
Sitelink, callout, and structured snippets
Why do search ad extensions matter? The cost-per-click on ad extensions is lower than on a search ad headline They guarantee higher engagement for advertisers They increase ad quality and drive lower conversion costs They increase engagement and influence ad quality
They increase engagement and influence ad quality
How many ads should be implemented per ad group? One or two Only one Three to five Two to three
Three to five
Match the marketing goal to the correct ad extension. You're interested in directing people to specific pages on your website You want to describe the features of a specific product your business offers before customers click on the ad You're focused on driving phone calls to your business You operate many retail stores and want potential customers to see the distance from their location to your stores Call extension Location extension Structured snippets Sitelink extension
You're focused on driving phone calls to your business - Call extension You operate many retail stores and want potential customers to see the distance from their location to your stores - Location extension You're interested in directing people to specific pages on your website - Sitelink extension You want to describe the features of a specific product your business offers before customers click on the ad - Structured snippets