Google Ads
Display
increase brand awareness when users are browsing content they're interested in online
The likelihood that the ad will be clicked
Expected clickthrough rate
Arrange the items below in order of hierarchy, beginning with the top level
Account, Campaign, Ad group, Ad
How closely the ad matches the intent behind a user's search
Ad relevance
How can Google Ads help you advance your business goals? A. By driving online, in-app, in-person, and over-the-phone sales B. By building awareness of your brand C. By influencing consideration of your products and services D. All of the above
D. All of the above
How does Google Ads generate responsive search ads?
Google Ads mixes and matches headlines and description lines that have been provided
Which are the three required parts of a text ad?
Headline, description, URL
Device
I'm on my laptop
Time
It's 6:00 am
How relevant, transparent, and easy-to-navigate the page is for users
Landing page experience
Which attributes describe a good landing page experience?
Relevant and original content, easy to navigate, and transparency about your business
You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?
Results: Use Google Ads' measurement tools to understand how your campaigns are performing
Encourage customers to complete a purchase
Sales
These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.
Shopping
What is the key value proposition of Google Search Campaigns?
Show your ads when a customer is searching for your product or service
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term black button shirt Someone searching for the term I want to buy a black shirt
What led Luca to purchase the bike?
The headline, the advertiser creating a Google Search ad, him revisiting the website, and him clicking the ad
These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
Video
Video
reach your target audience at scale and bring your business' story to life
Increase sales
smoothie (negative) shakes (negative) "organic juices" phrase match)
Increase the number of visitors to your website
+organic juice (broad match modifier)
How many ads should you be implementing per ad group?
3 to 5
Up to how many characters can each description field have?
90 characters
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
App
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance
Interest
I love architecture and New York
Intent
I need to book a hotel room
Location
I'm sitting in the Singapore airport
Which of the following factors is not considered by Ad Rank in its calculation?
Increasing the conversion rate of your landing pages
Gather contact details through a signup page
Leads
If your exact match keyword is [running shoes], which searches may prompt your ad to show?
Running shoe, shoes for running, and running sneakers
These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
Search
If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the best way for her to do this?
She can create a new ad group for the end-of-year sale
A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match?
They won't have to create an exhaustive keyword list of every type of suitcase they sell. They won't have to create an exhaustive keyword list of every type of suitcase they sell.
Get more customers to learn about your products
Web Traffic
Search
drive action on your site when users are searching for similar products or services
Shopping
promote your products, share details about your inventory, and boost traffic to your online or physical store
