Google Ads

Display

increase brand awareness when users are browsing content they're interested in online

The likelihood that the ad will be clicked

Expected clickthrough rate

Arrange the items below in order of hierarchy, beginning with the top level

Account, Campaign, Ad group, Ad

How closely the ad matches the intent behind a user's search

Ad relevance

How can Google Ads help you advance your business goals? A. By driving online, in-app, in-person, and over-the-phone sales B. By building awareness of your brand C. By influencing consideration of your products and services D. All of the above

D. All of the above

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided

Which are the three required parts of a text ad?

Headline, description, URL

Device

I'm on my laptop

Time

It's 6:00 am

How relevant, transparent, and easy-to-navigate the page is for users

Landing page experience

Which attributes describe a good landing page experience?

Relevant and original content, easy to navigate, and transparency about your business

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?

Results: Use Google Ads' measurement tools to understand how your campaigns are performing

Encourage customers to complete a purchase

Sales

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Shopping

What is the key value proposition of Google Search Campaigns?

Show your ads when a customer is searching for your product or service

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term black button shirt Someone searching for the term I want to buy a black shirt

What led Luca to purchase the bike?

The headline, the advertiser creating a Google Search ad, him revisiting the website, and him clicking the ad

These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Video

Video

reach your target audience at scale and bring your business' story to life

Increase sales

smoothie (negative) shakes (negative) "organic juices" phrase match)

Increase the number of visitors to your website

+organic juice (broad match modifier)

How many ads should you be implementing per ad group?

3 to 5

Up to how many characters can each description field have?

90 characters

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

App

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

Interest

I love architecture and New York

Intent

I need to book a hotel room

Location

I'm sitting in the Singapore airport

Which of the following factors is not considered by Ad Rank in its calculation?

Increasing the conversion rate of your landing pages

Gather contact details through a signup page

Leads

If your exact match keyword is [running shoes], which searches may prompt your ad to show?

Running shoe, shoes for running, and running sneakers

These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

Search

If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the best way for her to do this?

She can create a new ad group for the end-of-year sale

A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match?

They won't have to create an exhaustive keyword list of every type of suitcase they sell. They won't have to create an exhaustive keyword list of every type of suitcase they sell.

Get more customers to learn about your products

Web Traffic

Search

drive action on your site when users are searching for similar products or services

Shopping

promote your products, share details about your inventory, and boost traffic to your online or physical store