Google Ads Certification Quiz 2

Which targeting option is best for influencing consideration?

Custom Intent

What are the three main automation components of Smart Display campaigns?

-Automated creatives -Automated targeting -Automated bidding

Which targeting option is best for achieving brand awareness?

Affinity

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

False

What's the main goal of the Google Ads Performance Planner tool?

It helps you forecast and determine your budgets, while also improving your return on investment.

How often is it recommended to repeat the budget planning process?

Monthly

Which of the following are the benefits of using Responsive Display Ads?

Simplicity Reach Automation

It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.

True

Which is the following is not a component of Google Display ads' value proposition?

Search

How can Google Ads help you advance your business goals?

-By driving online, in-app, in-person, and over-the-phone sales -By building awareness of your brand -By influencing consideration of your products and services

What are the three marketing objectives that can be met via targeting on Google Display ads?

-Drive action -Influence consideration -Build awareness

What two main ad formats can be used in a Google Display ads campaign?

-Responsive Display Ads -Uploaded ads

What two types of remarketing can be used on Google Display ads?

-Standard remarketing -Dynamic remarketing