Google Ads
What are Image Ads?
Image ads only run in banner-eligible slots, which has limited scale relative to Responsive Display ads. Develop your own ads using templates within Google Web Designer, and upload your image ads as a .zip file in Google Ads.
Promote your app
Increase installs and interactions with your app
What is the goal and purpose of Awareness-based Bidding Strategies?
Increase visibility by raising awareness of your brand and campaigns that include brand terms.
What is Google's Performance Planner?
It is a forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve your return on investment.
What does Automated Targeting mean?
Targeting optimizes where the campaign runs, which means ads increasingly show where they'll get you the most business. Smart Display campaigns drive remarketing and prospecting alike.
What is Target Impression Share?
This helps make sure your ads are meeting a specific impression share threshold for a specific location on the search results page: anywhere, top of page, or absolute top of page.
Where do Search ads appear?
on Google search results, and other Google partner sites (mainly on Google search results pages, such as Maps, Shopping, Images, and search sites that partner with Google)
What are Responsive Display Ads?
Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads. They're built for performance, reach, and scale. On average, we tend to see 50% more conversions at a similar cost-per-acquisition (CPA) when advertisers add Responsive Display Ads to their image ad campaigns.
Which automated Bidding Strategy is best for Target Return on Ad Spend (ROAS)?
Revenue-Focused Bidding -- Target return on ad spend (Target ROAS): Automatically sets bids to help get as much conversion value as possible at the target return on ad spend (ROAS) you set.
What are the types of Google Ad Campaigns
Search, Display, Video, Shopping, and App
Where do Shopping ads appear?
Shopping ads appear on Google Shopping next to search results and near text/responsive ads.
Benefits of Standard Display - Targeting (3)
-- Building Awareness -- Influence consideration: have people explore your products and services -- Drive action (sales or leads)
What are the 2 display ad options?
-- Efficiency and Control
What does Automated Creatives mean?
Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad slots across Google Display ads.
Benefits of Standard Display - Bidding (4)
-- Enhanced CPC (automatically adjusts bids) -- Maximize Conversions -- Target CPA (automatically sets bids to increase conversions while reaching your average cost per acquisition goal) -- Target ROAS (automatically sets bids to help get as much conversion value at the target return on ad spend)
What are the 3 bidding strategies of conversion-focused bidding, and what do they do?
-- Maximize Conversions: Drive as much conversion volume as possible in your budget. You don't need to provide a specific CPC (cost per click), CPA (cost per acquisition), or ROAS (return on as spend) target -- Target cost per acquisition (tCPA): Automatically sets bids to help you increase conversions while reaching your avg CPA goal. --Enhanced cost-per-click (eCPC): automatically adjusts your manual bid up or down based on each click's likelihood to result in a conversion.
Benefits of Standard Display - Ad Formats (2)
-- Responsive Display Ads: greater efficiency and scale -- Uploaded ads (image and AMPHTML)
Benefits of automated bidding? (4)
1 - Machine Learning 2 - Time Saved 3 - Auction-time bidding 4 - Depth of signals used and cross analysis
Google Display ads are best for what type of campaign?
1. Brand awareness to acquire new customers. 2. Drive action to products and services, and increase sales
What are AMPHTML ads?
AMPHTML ads enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads. Benefits: Faster ad (6x) / lighter (3x), better performance, and more secure/safer
Where do App ads appear?
After setup, App campaigns run ads across Google's largest properties; Search, Play, and YouTube. Including thousands of mobile sites and apps.
Where do Google Display ads appear?
Appear on Google Sites such as YouTube, Blogger, Gmail, and thousands of partnering websites. (on their webpage ads) These ads can appear across a network of more than 2 million sites and apps. Your ads get matched to content related to your business or to your customers' interests.
What are the 3 components of Smart Display campaigns?
Automated Bidding, Automated Targeting, and Automated Creatives
What are the benefits of Responsive Display Ads?
Automation, Reach, and Simplicity Automation - When you create a Responsive Display Ad by uploading different assets into Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history. Reach - Multiple assets can be uploaded per asset type, such as headlines, logos, images, and videos. The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any native or non-native ad slot. Simplicity - By using Responsive Display Ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns and dedicate more time to performance improvement.
Which automated Bidding Strategy is best for Target Impression Share?
Awareness-based Bidding - increases visibility
What does the "Control" feature in Google Ads offer it's users?
Choose how much to spend each day, and in every ad auction.
What's Automated Bidding?
Bidding is a key success factor for online marketing, and the bid strategy you choose directly influences how your campaigns perform and how visible your ads are in unique moments. Automated bidding takes into account location, time, users' device and more for every auction and bidding through automation.
Get Leads
Boost conversions by encouraging people to take action
In Google Display, what are the available targeting options to build awareness? (3)
Demographic Targeting, Affinity Audiences, and Custom Affinity Audiences
What does the "Relevance" feature in Google Ads offer it's users?
Connect with the right customers at the right times, like when someone is searching for your products.
Which automated Bidding Strategy is best for Maximize Clicks?
Consideration Focused Bidding - increases clicks --Budget-constrained campaigns focused on driving clicks --Drive more click volume --Maximize traffic when extra budget is received --Upper funnel keywords that have high assist value in conversion
Which automated Bidding Strategy is best for Maximize Conversions?
Conversion Focused Bidding - Drive as much conversion volume as possible within your budget. You don't need to provide a specific cost per click (CPC), cost per acquisition (CPA), or return on ad spend (ROAS) target Advertisers who want to maximize the number of conversions for a campaign. Advertisers that want to spend a fixed budget and don't have an explicit CPA/ROAS goal
Which automated Bidding Strategy is best for Enhanced Cost Per Click (eCPC)?
Conversion Focused Bidding -- This strategy automatically adjusts your manual bid up or down based on each click's likelihood to result in a conversion. --For Search, this is for advertisers who want to set the core bid manually or through third-party bidding tools, with an added layer of real-time optimization. --For Display, this is for advertisers who do not have conversion tracking, use a third-party bidding system, or insist on setting bids manually with an added layer of real-time optimization. It's also great for lead generation and to drive online sales.
Which automated Bidding Strategy is best for Target Cost-per-Acquisition (tCPA)?
Conversion Focused Bidding -- This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal. Maximize amount of conversions, without considering order value — such as lead generation and eCommerce businesses. Note: For a Display campaign using Target CPA, you can choose to pay for conversions billing.
What does the "Customization" feature in Google Ads offer it's users?
Customize your advertising options with keyword, location, and demographic targeting.
What are Display Ad Formats?
Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. With Google Display ads, you can take an approach that enables greater efficiency or greater creative control.
When is it best to use Search ad campaigns?
Drive action on your site when users are searching for similar products or services.
What is the goal and purpose of Conversion-focused bidding strategy?
Drive as much conversions through 3 separate bidding strategies.
What is a "Discovery" specialized campaign?
Easily engage customers across Google's most popular properties. Such as YouTube Home Feed, Gmail, and Google's Discover Feed -- all with one campaign.
Influence Consideration
Encourage people to explore your products and services
Increase Website Visits
Get the right people to visit your website
What is Creative Testing?
Google does billions of creative A/B tests for your business. Google also leverages multiple machine learning modules (asset selection, color extraction, auto-fitting, and more) to create the right message to the right user across desktop, mobile, and apps.
What does Powerful Intent Signals mean?
Google harnesses best-in-class intent signals to place your ads on the most relevant content webpages
Drive Sales
Grow Online, in-app, in-person, and over-the-phone sales
In Google Display, what does Custom Affinity Audiences allow you to do?
If one of 100+ affinity audiences doesn't meet your needs, then you can create your own. Ultimately allows your to define and target custom-made audiences in order to reach niche audiences. Example: A bicycle shop wants to find people interested in outdoor activities, rather than general fitness and health buffs.
What is a "Local" specialized campaign?
Local helps you drive important offline metrics -- like store visits or instore sales -- by advertising on multiple platforms. Including Search, Maps, Display, and YouTube to maximize your offline performance.
What are the 3 types of specialized campaigns?
Local, Hotel, and Discovery
What is a "Hotel" specialized campaign?
Meant to advertise rates and availability specifically for Hotels! Displays hotel prices and availability on Search, Maps, and Assistant to connect your with the millions of travelers actively searching for you.
What's the value of Google Display ads?
Powerful Intent Signals, Missive Scale, Measurable Performance, and Easy Campaign Setup
Build Awareness
Reach a broad audience and maximize exposure
What are the 3 principles of Google Ads?
Relevance, Control, and Results
What are the 3 benefits of Smart Display campaigns?
Simplicity, Insights and Scale
What is the goal and purpose of Consideration-focused bidding strategy?
The main focus is to drive clicks to your site, and maximizes traffic when extra budget is received. - Upper funnel keywords that high assist value in conversion
What is the goal and purpose of Revenue-focused bidding strategy?
This bid strategy tracks the revenue or value associated with your conversions and maximizes it at a specific return on ad spend target. It will automatically optimize bids to maximize revenue within your target ROAS.
What does the "Results" feature in Google Ads offer it's users?
Use Google Ads' measurement tools to understand how your campaigns are performing. Allows analysts to make adjustments to increase the performance of your campaigns.
What does Automated Bidding mean?
allows you to specify a Target CPA or Target ROAS you'd like to achieve. Google manages the CPC bids on a per-auction basis, and likelihood it will generate a conversion.
In Google Display, what does Demographic Targeting allow you to do?
enables you to show ads to users based on a combination of declared and inferred data. YOu can target based on age, gender, and parental status. Example: a bicycle shop wanting to target both (1) men and women, (2) between the ages 25-40
What's a Standard Display Campaign?
gives advertisers full control over all aspects of your Display campaign. Manually selecting your targeting, bidding, and ad formats
What do Smart Campaigns do and target?
this service is meant for business owners to not worry about choosing the right campaign. Set your business goals and let the machine deliver results through Google's Search, Display, and Maps networks
When is it best to use a Shopping ad campaign?
to advertise your online and local inventory, boost traffic to your website or local store, and find better qualified leads
When is it best to use a Display ad campaign?
to increase exposure (brand awareness) and reach audiences with specific interests across the web while online.
When is it best to use a App ad campaign?
you can increase engagement, app installs, and in-app actions, like signing up for a newsletter or ordering a product.
In Google Display, what does Affinity Audiences allow you to do?
you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. Choose from over 100 segments based on online behavior. Google's algorithm can distinguish which users a truly passionate about a topic rather than those that are merely interested. Example: a Bicycle shop would want to reach health and fitness buffs
When is it best to use Video ads campaign?
you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and other websites and apps on Google's network. Increase Recognition of the brand
