Google Ads

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction? $2.50 $5 $2.51 $4.50

$2.51

App promotion Campaign Type

- App

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

- Device types. - Country targets. - Default bid amount. - Keyword list. - Delivery times.

Leads Campaign Types

- Display - Search - Shopping - Video - Smart - Discovery

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores?

- Display - Shopping - Video - Search

Brand Awareness & Reach Campaign Type

- Display - Video

Campaign Goals

- Sales - Leads - Website traffic - Product & brand consideration - Brand awareness & reach - App promotion -Local store visits & promotions

Campaign Types

- Search - Display - Shopping - Video - App - Smart - Local - Discovery

Website Traffic Campaign Types

- Search - Display - Shopping - Video - Discovery

Sales Campaign Types

- Search - Display - Shopping - Video - Smart - Discovery

Product & brand Consideration Campaign Type

- Video

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.) Added an item to the shopping basket but then abandoned it. Visited the website in the past 28 days but did not convert. Visited the website in the past 7 days but did not convert. Reached the checkout page but did not complete the purchase.

1. Reached the checkout page but did not complete the purchase. 2. Added an item to the shopping basket but then abandoned it. 3. Visited the website in the past 7 days but did not convert. 4. Visited the website in the past 28 days but did not convert.

As An Advertiser, Creating Your First Text Ad In Google Ads Is A Simple Five-Step Process. Arrange The Five Steps In Order, With The First Step On Top. Enter the headlines, URL, and description lines you wish to use. Ensure the ad meets Google's editorial guidelines, and press Save Ad. Sign in to the Google Ads account where you wish to make the text ad. In the page menu on the left of the screen, select Ads & Extensions. Choose the + button, and then select Text Ad from the available options.

1. Sign in to the Google Ads account where you wish to make the text ad. 2. In the page menu on the left of the screen, select Ads & Extensions. 3. Choose the + button, and then select Text Ad from the available options. 4. Enter the headlines, URL, and description lines you wish to use. 5. Ensure the ad meets Google's editorial guidelines, and press Save Ad.

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

1. Time 2. Interest 3. Intent 4. Device 5. Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I am using my tablet. (4) I am sitting in a train station in London. (5) I need to book a boat ride. (3)

Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions? 4 5 6 3

4

Hank Wants To Use A "Maximize Conversions" Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner? Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend)

A recommended average daily budget

Karen's Washing Machine Broke, So She's Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees? (Choose Two.) Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid

Ad relevance Advertiser bid

John's Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John's Plumbing configure to meet this goal? Networks Devices Ad scheduling Ad extensions

Ad scheduling

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance? Highlighting product uniqueness. Adding more negative keywords. Improving the navigation of the landing page. Focusing on connecting to a wider audience.

Adding more negative keywords.

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank? Incorporating an image to make the ad more enticing. Using colors in the message text to improve Quality Score. Making the headline bold to potentially improve the eCTR. Adding seasonal messaging during the holiday season.

Adding seasonal messaging during the holiday season.

A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual? Affinity Audience In-Market Audience Detailed Demographics Similar Audiences for Search

Affinity Audience

Jennifer's looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn't want to match with people looking for anything else — just "all-inclusive vacation Paris." So she limits who sees her ad using exact match type. Which search terms might match with Jennifer's ad? Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday

All-inclusive Paris holiday

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15

An investment of $40,000 to generate 2,000 conversions and a CPA of $20

Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions, And Has A CPA (Cost-Per-Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He's Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory? An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,800 to generate 1,400 conversions and a CPA of $7. An investment of $8,400 to generate 1,400 conversions and a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $7.

An investment of $9,600 to generate 1,600 conversions with a CPA of $6

When creating an ad, how does Greg know what it will look like to his potential customers? Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear. Greg must type in the specific keywords he's targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.

As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? Click-through rate averages require planning Auctions fluctuate all the time A / B testing Google Ads are updated automatically

Auctions fluctuate all the time

How does automating your bid contribute to a successful Google Ads campaign? The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task. Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

Bob's Electronics Company Has Quite A Buzz Around A New Television They're Launching, Called UltraView1000. This Television Is Equipped With An Accessibility Feature That Lets Voice Commands It. Bob Decides To Use Broad Match Modifier In His Search Ads Campaign With The Keywords "Television," "Accessible," And "Voice." Which Benefit Does Broad Match Modifier Give Bob's Search Ads Campaign? Bob's ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob's ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob's ad will appear if the search terms contain all three of the exact keywords. Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob's campaign? Bob's ad will show on searches with only UltraView1000 included in them, with no additional words. Bob's ad will show on searches for television features similar to UltraView1000. Bob's ad will show on searches for UltraView1000 and additional words before and after. Bob's ad will show on searches for televisions that came to market at the same time as UltraView1000.

Bob's ad will show on searches for UltraView1000 and additional words before and after.

How can ad extensions contribute to increasing user engagement? Ad extensions include a "like" button to gauge if an ad is favorable. With attractive images and videos. By addressing a user's intent, device, and location. Ad extensions include a "share" button.

By addressing a user's intent, device, and location.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control? By giving advertisers control over the maximum they spend per month. By giving advertisers control over the number of specific actions their spend will return. By giving advertisers control over the next highest bid allowed in auctions they enter. By giving advertisers control over which competitors they place ads against in auctions.

By giving advertisers control over the maximum they spend per month.

How can Performance Planner serve your business? By optimizing your ad budget for maximum growth By determining which of Google's ads are most appropriate for your brand By teaching your employees the fundamentals of personal budgeting By finding areas of your total budget that could contribute to marketing

By optimizing your ad budget for maximum growth

Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex? By showing his ad to people searching for related information about helmets. By linking to Alex's ad from related social-media groups. By displaying Alex's ad on a website that reviews motorcycle helmets. By including his ad on similar motorcycle accessory store websites.

By showing his ad to people searching for related information about helmets.

What can the Performance Planner recommend? Campaign-level Target CPA (cost-per-acquisition) Using "Target impression share" as an automated bid strategy Applying bid adjustments to specific locations Including or excluding "Google search partners"

Campaign-level Target CPA (cost-per-acquisition)

Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads? Goals and analytics. Loading and site speed. Content and formatting. Length and extensions.

Content and formatting.

Google Ads Was Constructed Around Three Core Principles, Focused On Helping Businesses Reach Their Online Potential. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built? Options and tracking Profit and privacy Credits and context Control and results

Control and results

Jerry's managing a Google Search campaign and would like to improve the position in which his ads appear. He's increased his bids, but his ad still isn't showing at the top of Search results. What else might he do to improve his Ad Rank? Reduce the number of words in the ad. Control user signals and attributes. Remove ad extensions. Create a helpful, relevant landing page for the ad.

Create a helpful, relevant landing page for the ad.

Local Campaign

Drive customers to a physical location. Drive store visits to local business locations with ads showing across Google's networks in an automated campaign designed for businesses with many locations.

App Campaign

Drive promotion across Google's networks. Create promotion ads that serve across the Google Search Network, Display Network, Google Play, within other apps, and on YouTube.

Sales (Description)

Drive sales online, in app, by phone, or in store

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.) Select All Correct Responses Age Mailing address Highest level of education E-mail address Employment status

E-mail address Mailing address

Product & brand Consideration (Description)

Encourage people to explore your products or services.

What does layering an Affinity audience with a broad keyword targeting campaign help you do? Find new customers that share the behaviors and characteristics of your marketing audience segments Reach people based on specific demographics such as marital and education status Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s) Reach people who have been identified as being in the mindset to buy

Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

What does Performance Planner automatically do? Forecasts how your current campaigns will perform in the future Uses machine learning to target new demographics Sets your ad budget for maximum growth Recommends the perfect ad structure for your budget

Forecasts how your current campaigns will perform in the future

App promotion (Description)

Get more installs, interactions and preregistration for your app

Website Traffic (Description)

Get the right people to visit your Website.

Leads (Description)

Gets Clients and other conversions by encouraging customers to take action.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? E-mail sign-ups from people interested in a healthy lifestyle. More followers on the store's social media presence. Getting more customers to learn about his products. More online sales through Reggie's online store.

Getting more customers to learn about his products.

Search Campaign

Reach Customers interested in your product or service with text ads. Create text or call ads that show near search results of Google.com, on Google search partners sites, and more.

Jennifer's Company Wants To Increase Online Sales Of A Featured Product By Connecting With Users Who Are Actively Researching Similar Products. What Benefit Would A Google Search Campaign Provide Jennifer? Her materials will display at the top in organic search results. Her ads are likely to appear when a user is visiting a competitor's website. Her ads may appear when a user is likely to be interested in her product. She can instantly have a social media presence with ads.

Her ads may appear when a user is likely to be interested in her product.

Brand Awareness & Reach(Description)

Reach a broad audience and build awareness.

Video Campaign

Reach and engage viewers on YouTube and across the web. Create ads that are designed to increase reach and awareness, encourage engagement, or drive conversions.

Bernadette's In Charge Of Marketing A New Product In A Highly Competitive Segment. She's Planning To Launch A Google Search Campaign As Part Of Her Overall Strategy. What Value Can Be Recognized By Launching A Google Search Campaign? It will bring Bernadette's website better page rank. Ads from Bernadette's campaign will appear in traditional media with related content. Her business will have a competitive presence with similar businesses during searches. Users will receive ads when physically near any of Bernadette's storefronts.

Her business will have a competitive presence with similar businesses during searches.

Lisa sells kitchen furniture through her website. While her sales are stable, she's concerned that they're not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa's business? Her business will have a competitive presence with similar businesses during searches. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Her business will have a higher ranking in organic search results.

Her business will have a competitive presence with similar businesses during searches.

What does adding callout extensions to your Google Search ads enable you to do? Highlight information about value-adding attributes of your business, products, or services. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Extend ads with a phone number, allowing mobile users to directly call your business.

Highlight information about value-adding attributes of your business, products, or services.

Smart Campaign

Reach your business goals with automated ads on Google and across the web. Create text and image ads that show on Google, Google Maps, and across the web, and take advantage of minimal hands-on ads management.

Asam Is Learning About Google Ads Search. He Wants To Know Why A Marketer Might Use Callout Extensions. For Which Activity Are Callout Extensions Beneficial? Give potential customers the ability to contact a business via a text message Highlight key information and unique selling points of a business Allow users to navigate to specific pages directly from an ad Provide potential customers with the ability to call a business directly from an ad

Highlight key information and unique selling points of a business

Jimmy Sells Televisions On His Website. He Notices He's Getting Traffic From Searches For A Brand He Doesn't Carry, And Sets Up A Negative Keyword For That Brand. How Does The Negative Keyword Help Jimmy's Advertising Campaign? Jimmy's ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won't be shown to users searching for the uncarried brand. Ads for Jimmy's business will be shown to the widest possible audience.

His ads won't be shown to users searching for the uncarried brand.

Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two.) Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at least $10 for each active ad group. Implement one ad per ad group keyword, to a maximum of 100 ads. Choose a minimum 100 keywords of all match types to capture traffic. Optimize the campaign's ad rotation for clicks or conversion actions.

Include three to five ads, and at least three extensions in each ad group. Optimize the campaign's ad rotation for clicks or conversion actions.

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign's optimization score? It will improve by the end of the month. It will improve upon acceptance. It will improve the the end of the day. It will gradually improve by the end of the week.

It will improve upon acceptance.

Discovery Campaign

Run ads on YouTube, Gmail, Discover, and more. Create visually rich, personalized ads that driver engagement with your brand across YouTube, Gmail, Discover, and more.

Brian Manages His Company's Google Search Ads Campaign. He Regularly Reviews The Optimization Score To Make His Google Search Campaign As Effective As Possible. What Is Brian's Optimization Score Based Upon? Testing and reporting on the speed of Brian's websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian's sales with ad serving data

Key aspects of his accounts, including statistics, settings, and industry trends

Trina sells dolls and accessories, and doesn't have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? The inventory update dates can be manually set. Keyword lists can be automatically created based on website offerings. Lower bid rates can be utilized, based on inventory levels. Additional web crawlers can be employed to review her inventory.

Keyword lists can be automatically created based on website offerings.

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Ad extensions Manual control Machine learning Seller ratings

Machine learning

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign? Maximize clicks Target return on ad spend (tROAS) Target impression share Maximize conversions

Maximize clicks

Display Campaign

Run different kinds of ads across the web. Create visually appealing ads that serce across the Google Network, YouTube, and on Mobile.

Francine Is Advertising Her Company's Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation? More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction.

More ads in an ad group means more options for success in an auction.

Gina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two.) More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR

More relevance Greater flexibility

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels? Page feeds Categories URL filtering Landing pages

Page feeds

Shopping Campaign

Promote your products by creating ads that drive online and in-store sales, website clicks, and other conversions.

Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles? Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion

Relevance, control, and results

Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.) Attractive imagery Relevant information Information based on their moment Product and service comparisons News items related to their search

Relevant information Information based on their moment

Carlton Runs An Adventure Excursion Company In South America. He'd Like To Increase The Number Of People Booking His Tours. Which Activity Will Lead Potential Customers To Carlton's Company Through Google Search Ads? Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website.

Researching South American holiday destinations online.

Google Ads Offers A Variety Of Campaign Types That Determine Where Your Ad Will Appear And The Format In Which It Will Be Displayed. What Are The Available Campaign Types? Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Display, Video, Shopping, and App Search, Print, TV, Shopping, and App

Search, Display, Video, Shopping, and App

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she's exploring different campaign options. Which campaign types are available to her in Google Ads? Search, Display, Video, App, and Access Social, Display, Video, Shopping, and App Search, Display, TV, Shopping, and App Search, Display, Video, Shopping, and App

Search, Display, Video, Shopping, and App

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing? Reading an e-mail from Carrie's business. Watching a YouTube video on rose cultivation. Searching for related gardening information. Browsing Carrie's store website.

Searching for related gardening information.

What ad extension is only available as a full automated ad extension? Seller ratings extension App extension Price extension Message extension

Seller ratings extension

Jamie Wants To Focus On Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie's Work Easier? (Choose Two.) She doesn't have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for "blue saucepans." She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match.

She doesn't have to think of all the related saucepan keywords. She can easily select the color she wants to focus on.

What's an accurate description of callout extensions? Short, specific snippets of text that highlight value-adding attributes. Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website.

Short, specific snippets of text that highlight value-adding attributes.

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. Which two searches may prompt the ad? (Choose two.) Select All Correct Responses Smart refrigerator reviews WidgetCo refrigerator installation Energy-efficient fridge WidgetCo customer support Refrigerator reviews WidgetCo

Smart refrigerator reviews Energy-efficient fridge

In-Market audiences would be suited to reach which user? Someone with a qualified interest in mountaineering Someone excited about a new movie release Someone researching the safety features of baby prams Someone looking to purchase a new car

Someone looking to purchase a new car

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? Target impression share Target return on ad spend (tROAS) Maximize conversions Enhanced cost-per-click (eCPC)

Target impression share

Each Similar Audience Has Its Seed List Members Removed To Ensure What? That ads are shown in competitive positions That only highly-relevant traffic is targeted That ads do not risk double-serving That no user overlaps between a similar list and its seed list

That no user overlaps between a similar list and its seed list

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What's the third component? The phone number of your business. The location of your business. The URL displaying your website address. The promotion behind your advertisement.

The URL displaying your website address.

An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign's Optimization Score Is 40%. What Does This Score Indicate? The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than other company campaigns. The campaign is running 40% over budget. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

The campaign could be improved by 60% if the listed recommendations are followed.

After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign's Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign? The campaign's budget needs to be raised by 22% to be fully optimized. 22% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign could be improved by 78% if the listed recommendations are followed. Her campaign is being outperformed by 78% of businesses like hers.

The campaign could be improved by 78% if the listed recommendations are followed.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean? The campaign could improve up to 25% by following the listed recommendations. The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is performing better than 75% of all search campaigns.

The campaign could improve up to 25% by following the listed recommendations.

What Search Network text ad component provides up to three fields of 30 characters each? The description component The website URL component The conversion component The headline component

The headline component

What is a main benefit of using Search Audience solutions? They can help send the right message to the right customer with the right bid. They get detailed analytical insights about search network performance. They automatically generate new keyword and ad content suggestions. They identify ad extension opportunities to improve average click-through rates.

They can help send the right message to the right customer with the right bid.

How is using non-last-click attribution conversions useful for Performance Planner forecasts? To find growth opportunities regarding device targeting To identify the most profitable location targeting To take advantage of seasonal trends throughout the year To allocate budgets that drive incremental conversions

To allocate budgets that drive incremental conversions

Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign? To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads To judge the popularity of her website compared to others To understand the network performance of her website

To find how close her campaign is from potential ideal results

When should you use Remarketing Lists for Search Ads? To reach people who have already engaged with your website in the past To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To identify loyal customers and expand the reach to those that resemble your customers To reach people, based on advanced demographic criteria

To reach people who have already engaged with your website in the past

A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, "Boat." The Manager Then Adds "Paddle" As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager's Ad? (Choose Two.) Boats and ships Boat adventure Travel on a paddle ship A green boat paddle Rowboat paddling

Travel on a paddle ship A green boat paddle

As A Digital Strategist, Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To Click And Convert. He's Considering Using The Two Optional Field Paths In The URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters Can He Use In Each Of These Optional Paths? Up to 15 characters in each Unlimited number of characters in each Up to 10 characters in each Up to 10 characters in one and 5 in another, for a total of 15

Up to 15 characters in each

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad? Up to 25 headlines Up to 15 headlines Up to 5 headlines Up to 50 headlines

Up to 15 headlines

You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results? Use Similar Audiences to find new visitors for your site Removing Similar Audiences from Remarketing campaigns Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists Use Similar Audiences to re-connect with past visitors to your site

Use Similar Audiences to find new visitors for your site

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What's Google's recommendation about extensions? Use at least five extensions and add only to ad groups. Use at least three extensions in each campaign or ad group. Use ad extensions only when advertising the service industry. Use no more than two extensions per campaign or ad group.

Use at least three extensions in each campaign or ad group.

John's Company Makes A Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few Potential Customers Visit The Company's Website. What Are Two Ways That Responsive Search Ads Could Help John's Company Reach More Potential Customers? (Choose Two.) With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser's active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you? With Google Ads, you always pay using cost-per-reach, predetermined by your budget. Your ads will be placed on all search engines. Machine models automatically determine your advertising budget. You can set your own budget and can change it at any time.

You can set your own budget and can change it at any time.

Ginger's working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select All Correct Responses includes a current promotion has a larger font size is listed after search results has a relevant headline includes at least two different colors

includes a current promotion has a relevant headline