Google Ads Specialist
What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance.
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag
Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets
Why do search ad extensions matter?
They increase engagement and influence ad quality
True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.
True.
Match each autobidding strategy to the right campaign goal.
Visibility -> Target impression share Revenue -> Target ROAS Traffic -> Maximize clicks Conversions -> Target CPA
How many ads should be implemented per ad group?
Three to Five
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
Which attributes describe a good landing page experience?
Easy to navigate Relevant and original content Transparency about your business
Arrange the items below in order of hierarchy, beginning with the top level.
Account Campaign Ad group Ad
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
How can Google Ads help you advance your business goals?
By building awareness of your brand, by driving online, in-app, in-person, and over-the-phone sales, and by influencing consideration of your products and services
How does Google Ads generate responsive search ads?
Google Ads mixes and matches headlines and description lines that have been provided
Which are the three required parts of a text ad?
Headline, description, and URL
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Keywords
Which of the following factors wouldn't change an account's optimization score?
Renaming Campaigns
What is the key value proposition of Google Search campaigns?
Show your ads when a customer is searching for your product or service
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt. Someone searching for the term black button shirt.
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube (Universal App) These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer (Search) These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network (Video) These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results (shopping)
Optimization Score is made up of over 50 recommendations to optimize Search campaigns
True
Match the marketing goal to the correct ad extension.
You operate many retail stores and want potential customers to see the distance from their location to your stores (location extension) You're interested in directing people to specific pages on your website (sitelink extension) You're focused on driving phone calls to your business (call extension) You want to describe the features of a specific product your business offers before customers click on the ad (structured snippets)
