Google Analytics 4 Course Questions
What is a roll-up property?
A property that contains data from two or more source properties.
What is a subproperty?
A property that gets its data from one other source property.
In the report above, which of the following is a dimension? $25.00 Country Conversions Event count
Country
Luca, the owner of an online retail store, wants to create an audience that includes users who are likely to make a purchase within the next seven days. What can Luca do to accomplish this? Create a new audience from scratch and setup exclusion rules Create a suggested audience Create a predictive audience Create an audience using a demographic template
Create a predictive audience
What are some of the methodologies used by Google's conversion modeling? Which three answers are correct? Data aggregated and used to predict the likelihood of conversions Fingerprint IDs to identify users who converted Holdback validation to maintain accuracy High confidence threshold to prevent over-predicting
Data aggregated and used to predict the likelihood of conversions Holdback validation to maintain accuracy High confidence threshold to prevent over-predicting
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? Disable data collection IP address settings Consent Mode Data retention period
Data retention period
When building the rules for a report filter or comparison, which of the following is used? Dimension values Dimension or metric values Report names Metric values
Dimension values
In which Google Analytics section would you find advanced analysis techniques to help you uncover deep insights about how users are engaging with your website or app? Advertising Admin Reports Explore
Explore
True or false? You should use the model comparison report to understand customers' paths to conversion and how different attribution models distribute credit on those paths.
False
Which of the following isn't a report you'd find when visiting Reports in the left navigation of Analytics? Realtime report Funnel report Engagement reports Reports snapshot
Funnel report
Which of the following allows you to define a range of IP addresses to exclude from your data? Listing unwanted referrals Cross-domain measurement Developer traffic data filter Internal traffic data filter
Internal traffic data filter
Which of these is a standard set of rules for collecting and sending events directly to Google Analytics servers? Modify event Create event Measurement Protocol HTTP request
Measurement Protocol
When you create a custom event and start sending new data to Google Analytics, will the data automatically be available in your reports? Yes No
No
An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business? Optimize the website for search engines Inform decisions about online advertising campaigns Analyze sales trends in specific geographies Identify issues on particular web pages
Optimize the website for search engines
True or False? Google Ads conversion tracking starts importing the data from your Analytics account starting from the day you clicked Import. Historical data from before this date is not added to conversion tracking.
True
True or false? Google Signals in Analytics need to be enabled to use audience features in Google Ads.
True
True or false? The advertising workspace contains the Advertising snapshot and the Attribution reports.
True
True or false? You can choose the geographic location where your data is stored when it's exported from Google Analytics to BigQuery.
True
Which three of the following are ways you use to connect your website to a Google Analytics using the Google tag or measurement ID? Use Google Tag Manager to deploy the tag Provide your tag or measurement ID to a website builder Manually add the tag to the website code Enable enhanced measurement for your web data stream
Use Google Tag Manager to deploy the tag Provide your tag or measurement ID to a website builder Manually add the tag to the website code
You can use the Realtime report to confirm data is successfully being collected. Which best describes the data shown in the Realtime report? user activity during the past 10 minutes User activity during the past 5 minutes User activity during the last 30 minutes User activity during the past 60 minutes
User activity during the last 30 minutes
Are conversions a subset of your events that are most valuable to your business? No Yes
Yes
Does Google Analytics collect and process user interactions on both websites and apps as events?
Yes
The owner of a fashion blog website wants to know more about the data shown on the New users by User medium card. Will selecting View user acquisition open the detail report where she can analyze her new users? Yes No
Yes
To connect your app to Google Analytics, do you have to use the Firebase SDK? Yes No
Yes
You're granting access to a new user and choose to assign them the editor role. Does this option also grant them the permissions of the analyst role? Yes No
Yes
A business owner runs a local news service for his city. He has a website, an Android app, and an iOS app. He's new to Google Analytics and wants to set up his first property to show how his users are interacting with all his platforms. When setting up his new property, what data streams should he use? • One web data stream for his website • Two app data streams, one for each of his apps • One web data stream for his website • One app data stream for his apps • One data stream for all his platforms • Two web data streams, one for each of his apps
• One web data stream for his website • Two app data streams, one for each of his apps