Google Analytics

9. Enabling auto-tagging does what?

Adds AdWords tags to campaign URLs

8. To locate a property's Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Info > Tracking Code

2. To enable remarketing in Google Analytics, what must first be enabled?

Advertising Reporting Features Google AdWords or DoubleClick Bid Manager account linking

1. What setting must be enabled to view data in Demographics and Interests Reports?

Advertising features

7. What report analyzes which webpages get the most traffic and highest engagement?

All Pages Report

12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Cohort Analysis Report

7. Which Google Analytics visualization compares report data to the website average?

Comparison view

10. To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Dimension

9. To collect the number of comments users posted to a website page, what feature would be used?

Custom Metric

8. What report can show how particular sections of website content performed?

Content Drilldown

2. To collect data using Google Analytics, which steps must be completed?

Create an Analytics account Add Analytics tracking code to each webpage

1. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Cross-domain trackers

4. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Custom dimension

11. Which are Goal types in Google Analytics?

Destination Pages/Screens per session Duration

2. Custom segments may be created using which of the following criteria?

Dimensions Metrics Session dates Sequences of user actions

3. The Analytics tracking code can collect which of the following?

Language the browser is set to Type of browser Device and operating system

8. In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

Last marketing activity

5. Which are examples of Goals in Google Analytics?

Making a purchase Signing up for a newsletter Submitting a contact information form

2. What report would best help identify potential browser issues with website traffic?

The Browser and OS Report

3. What report shows what mobile devices were used to view a website?

The Devices report under "Mobile"

14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

7. If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html /thankyou.php /thankyou/receipt.php

10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?

1

12. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

1

7. How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?

1000

8. A session in Google Analytics times out after how many minutes by default?

30

12. A deleted view can be recovered by account administrators within how many days?

35

3. How many segments may be applied at once?

4

5. What is the maximum duration a user can be included in a remarketing audience?

540 days

5. What does Google Analytics use to differentiate new and returning users?

A browser cookie A randomly-assigned unique identifier

15. Which would prevent data from appearing in a Custom Report?

A filter that filters out all data Dimensions and metrics of different scopes

2. What does Google Analytics call a URL that passes data parameters for reporting?

A hit

6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?

Account > Property > View

11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users Report

6. What is a "secondary dimension" in Google Analytics?

An additional dimension you can add to a report for more specific analysis.

4. What is a "dimension" in Google Analytics?

An attribute of a data set that can be organized for better analysis.

6. What will happen if a user clears the Analytics cookie from their browser?

Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

7. Custom Dimensions can be used in which reports?

As secondary dimensions in Standard reports As primary dimensions in Custom Reports

10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Assisted conversion

10. What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

Bid Adjustments

14. When defining a measurement plan, what is the order of steps?

Business objectives > key actions > KPIs

11. What four parameters can be included with an event hit for reporting?

Category, Action, Label, Value

5. What report shows data segmented by channel?

Channels

8. How can the amount of data in a sampled Google Analytics report be increased?

Choose "Greater precision" in the sampling pulldown menu

9. When selecting "Share Template Link" in the dashboard, what will be shared?

Dashboard only

8. When a Custom Dimension is active, which data will it affect?

Data collected after the Custom Dimension was applied

16. When a filter is applied to a view, what data is affected?

Data from after the filter was created

11. When a new view is created, what data will be included?

Data from after the view was created

1. What feature would be used to compare two date ranges in a report?

Date range comparison

6. AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

Display

1. Using tracking code, Google Analytics can report on data from which systems?

E-commerce platforms Mobile Applications Online point-of-sales systems

3. When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user loads a webpage

4. When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with event tracking

13. What are the options for filtering data in Google Analytics?

Exclude data from a view Include data in a view Modify how data appears in your reports

10. What report should be used to check if users are leaving from important pages on your website?

Exit Pages

12. If data is excluded from a view using a filter, it may be recovered within thirty days.

False

2. Filters may be applied retroactively to any data that has already been processed.

False

4. Because segments are applied before sampling, segmented data will not be sampled.

False

7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

False

3. To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. and Canada

14. What type of Custom Report shows a static, sortable table with rows of data?

Flat Table

6. When creating a Goal in Google Analytics, which are required?

Goal Name Goal Type Goal Slot ID

9. To use Analytics to collect website data, what must be added to the website page HTML?

Google Analytics tracking code

4. Remarketing can show relevant ads on which Google properties?

Google Display Network Mobile apps Google Search

8. AdWords lets users advertise on which properties?

Google Search Google Display Network

10. Custom Metrics can have which scopes?

Hit Product

13. Which of these scopes could be used for dimensions and metrics?

Hit-level, session-level, or user-level scope

10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Immediately after the opening <head> tag of your website

9. What report lists the website pages where users first arrived?

Landing Pages

1. Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, Campaign

15. In which order does Google Analytics filter data?

Order the filters are applied

7. Which "channels" are available in the default Channels report?

Organic Search Display Direct

6. What Google Analytics data can be used to define a remarketing audience?

Pre-defined Segment Custom Segment

7. A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?

Property View

5. To pair metrics with dimensions, what should they have in common?

Same scope

4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Medium, Campaign name

9. To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

The Google Merchant Center

9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

The Measurement Protocol

3. To quickly generate campaign tags, what tool should be used?

The URL Builder

15. What are macro-conversions in a measurement plan?

The main website actions users take that accomplish stated business goals

5. What is a "metric" in Google Analytics?

The numbers in a data set often paired with dimensions.

3. What is the "Bounce Rate" in Google Analytics?

The percentage of visits when a user landed on your website and exited without any interactions

1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

10. When a dashboard is shared, users can edit the dashboard configuration.

True

5. Once Google Analytics processes data, it's stored in a database where it can't be modified.

True

13. Custom Reports have which capabilities?

Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension

6. To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

User

1. Segments applied to reports can analyze data for which of the following groups?

Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns

2. What does the "Users" metric measure?

Users that had at least one session on your site in the given date range

8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?

Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts

3. Which remarketing audiences can be defined in Google Analytics?

Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language

9. Multi-channel Funnel reports can credit conversions across which channels?

Website referrals Paid and organic search Custom campaigns

4. When will Google Analytics end a session by default?

When a user is inactive on your site for 30 minutes or more or closes a browser window

1. What is "remarketing" in Google Analytics?

When users are shown targeted ads to bring them back to a website and encourage a conversion

5. Which "sources" are available in Google Analytics?

googlemerchandisestore.com Google (direct)

6. Which "mediums" are available in Google Analytics?

organic cpc referral

2. Which tags are standard Google Analytics campaign parameters?

utm_source utm_medium utm_content

4. Which formats may be used to add a custom campaign parameter to a URL?

www.googlemerchandisestore.com/?utmcampaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fallsale www.googlemerchandisestore.com/?utm_campaign=fall_sale