What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance
Arrange the items below in order of hierarchy, beginning with the top level.
Account campaign ad group ad
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
Which are the three required parts of a text ad?
Headline, description, and URL
What's the main goal of the Google Ads Performance Planner tool?
It helps you forecast and determine your budgets, while also improving your return on investment.
You operate many retail stores and want potential customers to see the distance from their location to your stores.
Location extension
How often is it recommended to repeat the budget planning process?
Monthly
Which attributes describe a good landing page experience?
Relevant and original content Easy to navigate Transparency about your business
What is the key value proposition of Google Search campaigns?
Show your ads when a customer is searching for your product or service
You want to describe the features of a specific product your business offers before customers click on the ad.
Structured snippets
Why do search ad extensions matter?
The cost-per-click on ad extensions is lower than on a search ad headline.
You're focused on driving phone calls to your business.
Call extension
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag.
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
Which of the following factors wouldn't change an account's optimization score?
Renaming campaigns
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt
How many ads should be implemented per ad group?
Three to five
It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.
True
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
How does Google Ads generate responsive search ads?
Google Ads creates them based on existing high performing ad copy.
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Keywords
You're interested in directing people to specific pages on your website.
Sitelink extension
True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.
True
