Google Marketing - Course 2

Which of the following is true regarding images on a website?

A descriptive page title helps Google understand the photo's context.

Which of the following is true regarding a website's structure and navigation?

A website's hierarchical structure should generally be flat.

Which of the following are recommendations for page title elements? Select three.

Accurately describe the topic of the page's content Make the titles brief but descriptive Ensure every page has a unique title

When creating an e-commerce website, you should ensure it has a clear customer service page and a secure connection. This best describes which content recommendation?

Act in a way that cultivates user trust.

What is the first step you need to take when setting up Google Search Console?

Add and verify website ownership

In the context of a search engine, what is an automated software that helps locate information to answer a user's query?

Algorithm

Which of the following is the term for text that describes an image and improves accessibility on webpages for people who have impaired vision?

Alt text

What are ways to collect customer data? Select all that apply.

Analyze web data Review previous customer data Conduct customer interviews

Which of the following are reasons to plan out a website's structure? Select all that apply.

Assist the search engine crawlers Improve user experience Create consistent and readable URL structure

Which of the following is a Google Ad best practice?

Avoid generic sales language, such as "call us today."

As a digital marketer, you place ads on social media platforms to reach potential customers who are not familiar with your brand. This strategy falls under which marketing funnel stage?

Awareness

What are the three main factors that determine Ad Rank? Select all that apply.

Bid amount Ad extensions Ad and landing page quality

Which of the following are steps to consider before implementing SEO? Select all that apply.

Brainstorm content for people first Know the website or organization's goals Know the customers well

Which keyword matching type is the most flexible and may match to queries that do not include the keyword itself?

Broad match

As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?

Change of address tool

Which of the following are some steps to take when creating a Google Ad? Select all that apply.

Choose the campaign type. Choose a bidding strategy. Set a budget.

Which of the following are features that help the Google algorithm better understand a photo? Select all that apply.

Clear filename Descriptive page title Image caption

Which strategies can collect research for customer personas? Select all that apply.

Conduct customer interviews Analyze web data Send out surveys

As a digital marketer, you remarket ads to potential customers who recently visited the company website. This strategy falls under which marketing funnel stage?

Consideration

As a digital marketer, you work on elements of the product page and checkout process that speed up the pages' load time. This strategy falls under which marketing funnel stage?

Conversion

As a marketer specializing in search engine optimization, you resolve hosting issues, manage webpage redirects, and edit JavaScript. This represents which SEO task?

Technical website development

Search engine optimization (SEO) may include which of the following tasks? Select all that apply.

Technical website development Keyword research Review website content or structure

Which of the following are types of ads someone may encounter in the search engine results pages (SERPs)? Select all that apply.

Text ads Shopping ads Local service ads

What is the benefit of the pay-per-click (PPC) payment model?

The advertiser only pays when someone clicks on an ad.

Which of the following could be a difference between the awareness and consideration marketing funnel stages?

The consideration stage may be more in-depth and persuasive.

Which statement regarding Ad Rank factors is true?

The higher the bid, the higher the ad may show in the SERPs.

Which of the following statements regarding keywords is true?

The keyword research process varies depending on the organization you work for.

Which of the following statements is true regarding a marketing funnel?

The marketing funnel is a framework that may be different depending on the business.

What are the main components of a customer persona? Select all that apply.

The personal characteristics the persona represents The goals the persona wants to achieve The barriers that keep the persona from achieving their goals

Which of the following best describes keyword research?

The process of finding the terms people use in the search engine.

Which of the following best describes the consideration stage of the marketing funnel?

The process to build a potential customer's interest in your product or service

What best describes the conversion stage of the marketing funnel?

The process to get a potential customer to take a desired action

What are some benefits of responsive display ads? Select three.

They can be videos. They are optimized by Google Ads software. They have a broader reach.

Which of the following is true of responsive display ads?

They have content optimized by Google Ads software.

Which of the following is a webpage title element recommendation?

Title elements should accurately describe the page topic.

Why would you create customer personas? Select all that apply.

To create effective ad targeting To better understand the customer's perspective To make it easier to create customized content

Which of the following are search engine marketing (SEM) advantages? Select all that apply.

To learn which ads are driving sales To quickly appear in the search results pages To reach likely customers

Which of the following are tools available in Google Search Console? Select three.

URL inspection tool Removals tool Change of address tool

What are two differences between uploaded ads and responsive display ads? Select two.

Uploaded ads are more customizable. Responsive display ads automatically generate ad combinations.

To rank search listings, the Google algorithm reviews the user experience of a webpage, such as the load speed and if it is mobile friendly. This represents which results key factor?

Usability of webpages

Which of the following are recommendations for anchor text? Select all that apply.

Use formatting that makes it stand out from regular text Craft it in a few words or a short phrase Make it descriptive of the page it is linking to

What are tips when choosing images for your responsive display ads? Select three.

Use images with a strong visual focus. Make the product the focus of the image. Ensure the background suits the product.

Which of the following are meta description recommendations? Select three.

Use unique descriptions for each page Accurately summarize the page content in the description Add a description to every page

Which of the following are meta description recommendations? Select all that apply.

Use unique meta descriptions for each page. Use the meta description to accurately summarize the page content. Add a meta description to every page.

What best describes the awareness stage of the marketing funnel?

When a potential customer first learns of a product or service

What best describes the loyalty stage of the marketing funnel?

When customers become repeat customers and brand advocates

Which component of a customer persona includes characteristics and demographics?

Who

Which of the following statements regarding search engine marketing is true?

You have control over which landing page you send the searcher to.

Ad _____ are text, video, images, and digital content used to promote products and services with Google ads.

formats

Which of the following are types of Google Ad extensions? Select all that apply.

Sitelink extension Location extension Price extension

The _____ provides information about the pages, videos, and other files on a website, and the relationship between them.

Sitemap

Which of the following are strategies and tactics to increase the loyalty of paying customers? Select all that apply.

Provide freebies Encourage reviews Offer a rewards program

Which of the following are rich result features? Select three.

Review rating Product price Article information

In Google Search, what are enhanced results with extra visual or interactive features?

Rich results

What is one difference between rich results and structured data?

Rich results appear in the SERPs

What automated software helps locate information to answer a user's query?

Search algorithm

What file provides information about the pages, videos, and other files on your site, and the relationship between them?

Sitemap

Which of the following are strategies and tactics to increase awareness among potential customers? Select all that apply.

Search engine marketing Social media advertising Display advertising

Strategies support the plan to achieve the marketing goal and tend to be general ideas. _____ are actions taken to make the plan happen.

Tactics

As a digital marketer creating a Google Ad, you indicate the amount you want to spend over the course of a month by setting a daily sum. This describes which Google Ad setup step?

Set your budget

As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?

Make expertise and authoritativeness clear.

When creating website content, people with knowledge in the topic should create or edit the content. Which content recommendation does this describe?

Make expertise and authoritativeness clear.

Which of the following are responsive display ad image tips? Select all that apply.

Make the product the focus of the image Ensure the background suits the product Use images with a strong visual focus

What Search Console report indicates if certain webpages are not compliant with webmaster quality guidelines?

Manual Action report

Which of the following are tips to consider when creating a website's structure and navigation? Select all that apply.

Show useful 404 pages Use https:// whenever possible Create a navigational page for users

What are some factors that the Google search engine considers when ranking websites? Select three.

Meaning of the query Quality of the content Usability of the webpages

Which pre-SEO work includes studying content already in the SERPs so that you can create a webpage better than what is available?

Know your competitors well

_____ is a type of advertising model that allows businesses to pay only when someone takes an action on their ad.

Price-per-click (PPC)

Which of the following are popular reports available in Google Search Console? Select three.

Links report Web Search Performance report Manual Actions report

As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?

Loyalty

The Google search engine explores the Internet to find new or updated webpages. This represents which main process of a search engine?

Crawling

What are responsive display ads best practices? Select three.

Create unique and effective copy. Ensure the landing page keeps the customer experience cohesive. Upload at least five headlines, five images, and five descriptions.

_____ are information specific to the customer, such as age, gender identity, income, family size, occupation, education, and location.

Demographics

Which of the following are strategies and tactics to build consideration among potential customers? Select all that apply.

Display testimonials Do email marketing Send remarketing ads

Which of the following best describes the structured snippet extension?

Displays information that highlights a specific aspect of a product or service

Which of the following are recommended steps when first getting started with Google Search Console? Select three.

Ensure Google can find your webpages. Review any mobile usability errors. Consider submitting a sitemap.

Which of the following is true regarding how often you should monitor Google Search Console? Select three.

Every month or so, review the dashboard. Day-to-day usage should be minimal. Review every time you add new website content.

You are setting up keyword matching for "shoes for women." Your ad also shows for keywords such as "women shoes," "women shoe," and "shoes women." This represents which keyword match type?

Exact match

Which of the following are strategies and tactics to increase the conversion rate of potential customers? Select all that apply.

Experiment with A/B tests Offer a money back guarantee Increase website speed

Which search engine results pages (SERPs) feature displays a special box with information intended to help the searcher more easily discover what they are seeking?

Featured snippet

Which of the following features can you find in the search engine results pages (SERPs)? Select all that apply.

Featured snippet Rich results Videos

Consider the following customer persona: A 38-year-old woman who exercises regularly and is concerned that she does not have enough time to cook meals after work. What component of the customer persona is missing?

Goal

Which of the following are best practices when creating a Google Search ad? Select all that apply.

Include at least one keyword in the headlines. Optimize the landing page. Avoid generic sales language.

What are the main processes the Google search engine uses to organize information online? Select three.

Indexing Crawling Serving

Why is search engine optimization (SEO) important?

It helps a search engine understand a website's content and possibly display it when someone searches for a business's products or services.

Which of the following is true regarding URL text? Select two.

It should be simple and descriptive. It should describe the content on the webpage.

Which of the following are SEO terms you need to know for entry-level jobs in digital marketing or e-commerce? Select all that apply.

Keyword research Broken link Meta description

_____ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in the search results.

Keyword stuffing