Google Test
Arrange the items below, in order of hierarchy, beginning with the top level.
Account comes first following with Campaign, Ad group, and Ads.
which attributes describe a good landing page experience
Easy to navigate
Which are the three required parts of a text ad?
Headline, description, and URL
What is the key value proposition of Google Search campaigns?
Show your ads when a customer is searching for your product or service
Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets
Which add extensions conserve automatically
Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
Someone searching for the term I want to buy a black shirt and Someone searching for the term black button shirt
Match each auto bidding strategy to the right campaign go
Target CPA - Conversions Maximize clicks - Traffic Target ROAS - Revenue Target Impression Share - Visibility
Which two people might see an ad with keyword, black, shirt (set a broad match modifier)?
The people who is searching for the term I want to buy a black shirt and the other one who is searching for the term black button shirt,
What are the three main factors that determine ad quality?
The three main factors that determine ad quality are Expected clickthrough rate, landing page experience, and ad relevance.
Why do search ad extensions matter?
They increase engagement and influence ad quality
How many ads should be implemented per add group?
3 to 5
How can Google Ads help you advance your business goals?
All of the above! By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services
How can Google ads help you advance your business goals
All of the above; Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
Which of the following is a core benefit of Google ads automated bidding
Auction-time bidding
Match each autobidding strategy to the right campaign goal
Conversions > Target CPA Revenue > Target Roas Visibility > Target impression share Traffic > Maximize clicks
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag
If an advisor doesn't want to add remarketing tags for the website, why would customer match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag that's why if an advertiser doesn't want to add remarketing tags to a website, then Customer Match be a good fit for them.
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description line
Which part of a surge at isn't automatically generated by dynamic search ads?
Description line.
What are the three main factors that determine ad quality?
Expected clickthrough rate, landing page experience, and ad relevance
True or false? Affinity audience allows advertisers to reach people who are actively reaching, intending to buy the products or services they offer?
False
How does Google Ads generate responses such ads?
Google ad mixes and matches headlines and description lines that have been provided
Which of the following can be customized with audience signals to make search campaigns more efficient
Keywords can be customized with audience signals to make Search campaigns more efficient.
Which of the following factors wouldn't change an account's optimization score?
Renaming campaigns wouldn't change an account's optimization score.
Why do search add extensions matter?
Search ad extensions matter because they increase engagement and influence ad quality.
What is the key value proposition of Google search
Show ads with a customer is searching for your product or service
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer. 35
True
Match the marketing goal to the correct ad extension
You're focused on driving phone calls to your business - Call extension You operate many retail stores and want potential customers to see the distance from their location to your stores - Location extension You're interested in directing people to specific pages on your website - Sitelink extension You want to describe the features of a specific product your business offers before customers click on the ad - Structured snippets
Match the marketing goal to the correct ad extension.
You're interested in directing people to specific pages on your website > SITELINK EXTENSION You're focused on driving phone calls to your business > CALL EXTENSION You operate many retail stores and want potential customers to see the distance from their location to your stores > LOCATION EXTENSION You want to describe the features of a specific product your business offers before customers click on the ad > STURCTURED SNIPPETS
Which of the following can be customized with audience signals to make Search campaigns more efficient?
keywords
