GRDS 201: quiz one

structure

A hierarchy to the audience: what to see and read first, then second, third, and so on. Every design benefits from some kind of _______ or planned order to convey information.

usefulness

A practical consideration to make the design useful for the audience. ________ can include many aspects.

unique selling proposition

Brands were generally differentiated by their ______

environmental design

Creating a three-dimensional experience for the visitor

critique

Designers present these roughs to their colleagues in a session called a _______

thumbnails

Designers record these ideas as small drawings

graphic design concept

Essentially all the parts of a design project (the idea, words, images, sounds, formats, media, and context), need to be integrated into an effective whole

signage design

Helping people find their way through stores, airports, highways, and buildings is the main goal

publication design

Magazines, newspapers, newsletters, and other periodicals

collateral design

Promotion that supports or reinforces an identity, service, or event

form

The shape a design takes based on the content it needs to convey.

brand and identity design

The goal is to create a comfort zone for the general public by consistently presenting a familiar, instantly recognizable face

time/budget

The most concrete of graphic design components, making graphic design an applied art with constraints.

aesthetics

The way a design looks, which can attract or repel the audience.

distinction

The ways a design can be different from all that is around it

who coined the term "graphic design"

W. A. Dwiggins

content

What needs to be included in the communication being made

meta concept

When a design concept refers to itself or to an audience that works within the genre

the saturation point

_________ signals the need for you to put some mental distance between you and the all information you have gathered

analytic concepts

___________ rely on the audience recognizing how treatments and relationships affect meaning

mood boards

a collection of visual material

silkscreen

a common printing method used to make posters

logo

a graphic or symbolic representation

positioning chart

a quick way to visualize the strategic position of a company is to create an x- and y-axis chart (has different qualities on the x and y to place the position of the company)

signage

a sign, or system of signs, that will be highly visible but also will integrate with the space for which they are planned

motion design

adding sound, motion, and time sequencing to puctures and words

brand

an identifying personality

frame

art of the designer's research would be to consider how to present, or to __________

book design

book publishers give the final, edited text to designers for layout. It is important that the designer understand the content when making deci-sions about the font, headers, and all other design elements. The style decisions need to be consistent with the subject matter

form

color, line, shape, or manner

analogy

comparing two things on which the project's subject is based

metaphoric concept

complex expression of a metaphor

copywriting

composing the words

interaction design

computer-based medium create user experi-ences through Internet browsers and touch-screen devices

observational research

conducted in actual environments

type design

creates new letterforms and fonts (variations such as italic and bold) to develop a complete typeface family

information design

designer must make data understandable and easy to use in a way that is effective, efficient, and attractive. product use, signs, public information systems, etc.

presentation

designer shows the finished comp to the client, explaining the ideas behind the solution and going over the entire concept

book jacket design

designer's job is to attract notice and provide a point of entry for the book

self-publishing design

digitally interactive performance is an example

design brief

generally the first step in the design process

corporate design

have large, internal design departments, hire independent design consultants, and devote relatively large amounts of money for their graphic design projects

roughs

help determine how the design ideas can be better visualized and further refined

research

helps determine what the project is really about and where it can go

focus group

in a controlled environment, a sampling of the client's target audience is brought together in what is known as a __________

package design

must function three-dimensionally and often utilizes texture as well as text and image

word mapping

organizes information and activates your creative process

montage

piecing together disparate elements into a single image

comprehensives (comps)

polished and finished versions of roughs

production

prepare the final artwork for whatever media it is intended

deconstruction

pulling something apart to understand it better

illustration

stylized drawing/painting

define graphic design

the art of conveying messages

function

the basic determination of a project's goals. For example, a promotion for an event will have, as its main objective, to convince people to attend. ________ defines the direction a design will take.

components of a successful design solution

time/budget, content, form, function, structure, usefulness, aesthetics, distinction

metaphor

used to explain one thing in terms of another seemingly unrelated thing or idea, creating a special type of analogy

idea

when you use things you have discovered or already know well in a new way to solve a problem

advertising design

working within advertising media fuse their under-standing of visual identity with campaign marketing strategies