Grow Your Business with Google Ads: Module 1

Results

- Pay only for results, like clicks to your website or calls to your business. -Measurement tools make it easy to see how your site, apps, and ads are performing. -smart technology lets you create, manage, and optimize your campaigns so you can get the most out of your investment.

Control

- gives you complete control over your budget. - choose how much to spend per month, per day, and per ad. - Based on your settings, Google Ads uses a lightning-fast auction to determine which ad to show. - If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign.

Relevance

- helps you connect with the right people, at the right time, with the right message. - ads can appear on Google Search, YouTube, and more, just when someone is looking for products or services like yours. - can customize options, such as keywords and location, to get in front of the most relevant customers.

1. GET TO KNOW GOOGLE ADS

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2. SUPPORT YOUR BUSINESS GOALS WITH GOOGLE ADS

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Local

-Local campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. -Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance.

Why Google Ads?

-access to a broad range of advertising products designed to help you reach customers -Stay focused on growing your business while Google's smart technology helps

Advancing business goals with Google Ads

-drive sales -get leads -increase website visits -influence consideration -build awareness -promote your app

App

After a simple setup process, App campaigns run ads across Google's largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.

Display

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests.

Ad Extensions

Include even more information with your ads, such as location details, links to pages on your website, and your phone number.

Device Targeting

Reach your customers on any device, including desktops, tablets, and smartphones.

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?

Results: Use Google Ads' measurement tools to understand how your campaigns are performing.

Search

Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours.

Google Ads campaign types

Search, Display, Video, Shopping, and App

Shopping

Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling before they even select your ad.

When to use display

Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

When to use shopping

Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

When to use video

Video campaigns help you bring your business's story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

Video

With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google's network of websites and apps. Only pay when people choose to watch your ad.

When to use search

With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

When to use app

With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

Bidding and Budget Settings

Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the average amount that you're comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time

Locations and Language Targeting

Your campaign's ads are eligible to show to customers in particular locations, or to customers who've chosen your selected language as their browser's language setting.

Hotel campaign

display hotel prices and availability on Search, Maps, and Assistant to connect you with the millions of travelers actively searching for you.

Discovery

easily engage customers across Google's most popular properties with a variety of rich, unique ad formats. Reach your users across the YouTube Home Feed, Gmail, and Google's Discover Feed — all with one campaign.

Specialized campaign types

local hotel discovery

To help grow your business, Google Ads is built around what three principles?

relevance control results