HFT 4277 Quiz 2

Which of the following describes an artificial environment?

A mega resort that diverts people away from sensitive or endangered environments

Which of the following is considered a liquidity ratio?

Acid-test ratio

Helen is the general manager of the Blacktie Resort. A crisis has occurred at the resort, and the media is starting to ask questions. The best way for Helen to handle communications with the media during this crisis is to:

Appoint one person to be the resort's spokesperson

Walter is a security officer at Katland Resort. Today was routine; nothing unusual happened during his shift. At the end of the shift, he writes a report detailing his patrols for the day; this report is called the:

Daily Activity Report

Which of the following statements about world population is false?

Developed countries will see a population growth of merely 10 million people between now and 2050

T/F: In the Travel & Leisure "Resorts of the Future" slide show, they talk about "Dark Tourism." They mention things like haunted houses and vampires.

False

T/F: In the Travel & Leisure "Resorts of the Future" slide show, they talk about shape shifters. An example of this would be going on intensive fitness vacations to quickly change the way they look

False

An activity that involves using historical financial statements (primarily the income statement and the balance sheet) in order to evaluate the results of operations and monitor the financial condition of the business is called:

Financial Analysis

Under the American Recovery and Reinvestment Act of 2009, which of the following would not be considered a renewable source of energy?

Gas Furnace

The person who is most responsible for developing a resort's security program is the resort's:

General Manager

From the 11/20 slides... When we talk about distinguishing marketing and selling, we say selling is _____ while marketing is _____.

Getting rid of what you have; having what people want

In the video "My Life as a Luxury Resort Manager," what major event happened at his property shortly after he arrived?

Hurricane

What effect has higher health costs had on the tourism industry?

It has reduced the discretionary income that guests can use for travel

What is designation marketing?

It is marketing that promotes an entire destination rather than a single resort

What is the purpose of a long-range strategic plan?

It provides working guidelines for anticipating sales revenue and allocating internal resources over a multi-year period

Which of the following statements about the future global marketplace is most likely to be true?

It will be less dominated by major players

Which of the following is not considered a factor contributing to the growth of leisure and tourism?

More limited accesses to participative sports and recreation

In the Ted Talks video about the "Culture of Care," Jan Smith uses what Hawaiian word to describe what she is talking about?

Ohana

What type of financial plan provides the details of resort operations (including capital spending requests) that are needed to achieve a desired level of profitability?

Operations Plan

A resort's mission statement:

Outlines why the resort exists -- what it is trying to achieve

In advertising, "reach" refers to the number of:

People who view or hear an advertisement

Maria is the marketing director at Yellowfield Resort. She is working on a project to target specific guest segments by differentiating the resort from its competition, playing up certain aspects of the resort in order to create an image that will appeal to targeted consumers. This activity is called _________ the resort.

Positioning

Which of the following would be considered at current asset?

Prepaid Insurance

Investors typically consider three important factors when deciding whether to invest in a resort. Which of the following is not typically considered one of the most important factors?

Projected yield management techniques

What is a trend today among architects and developers of hotels and resorts?

Promoting a sense of place and harmony with the environment

In the Ted Talks video about the "Culture of Care," Jan Smith is talking about which of these "Ps" of Service Marketing?

Provider

Creating a fictitious company in order to steal money from the resort is an example of a security breach that occurs in the:

Purchasing and Receiving Department

Which of the following is not data that is typically collected for a guest history file?

Religious Affiliation

Which of the following statements about security at resorts is true?

Resort security addresses two main subjects: assets and people

The most important security concern in a resort's IT department is to:

Restrict access to the resort's computer system to authorized individuals

Dividing potential customers into groups with similar characteristics (age, income, geographic area, etc) is called:

Segmentation

One drawback to advertising in a newspaper is:

The short lifespan of the paper, the lower ad reproduction quality of newspapers, and wasted exposure -- many readers will not be interested in the advertised product.

Which of the following is an advantage of having an in-house security department rather than outsourcing the resort's security function?

There is less chance for conflict-of-interest issues to arise, the resort will have greater control over its security officers and training for security officers can be more directly tied to the resort's unique security needs.

Which of the following variances would be considered favorable?

There were twenty percent more spa treatments charged in May than expected because a conference speaker canceled

Why are travelers drawn to indigenous treatments and products when visiting spas on vacation?

They create a memorable vacation experience that fulfills traveler needs to experience more fully the place they're visiting

In the Travel & Leisure "Resorts of the Future" slide show, they talk about "Dark Tourism." Which of these was not mentioned as a potential destination?

Three Mile Island

What organization was formed in response to the terrorist attacks of 9/11 that has affected travel and tourism?

Transportation Security Administration (TSA)

T/F In the Ted Talks video about the "Culture of Care," Jan Smith mentions that she worked for the Walt Disney Company.

True

If an employee is going to have an accident, it most likely will occur:

Within the employee's first six months on the job

In the video "My Life as a Luxury Resort Manager," the speaker was influenced to work in the resort industry because his father was a

diplomat

According to one industry study, the vast majority of workplace accidents are caused by:

unsafe employee behavior

If a resort achieves $2,000 in revenue above budget with a variable cost of $400, what is the flow-through amount?

80 percent

What is the statement of cash flows?

A document reporting financial information that reveals the sources and uses of cash over a given period of time

What type of report shows the assets, liabilities, and equity of a business at any given point in time?

Balance Sheet

The current "green" environmental consciousness is an example of which of the following PEST forces?

Social

In a SWOT analysis, the "S" stands for:

Strengths

What organization oversees the coordination of global health issues and epidemic control among countries

The World Health Organization

Environmental scanning provides resort managers with a picture of:

The external forces that might affect a business (political, economic, etc)

In the Travel & Leisure "Resorts of the Future" slide show, which of these was not a prediction for the future of US travel?

The largest growth in new international visitations will be from tourists from Europe

For resorts, the cost of insurance has:

increased dramatically in recent years