HHS_MKTG7
Advertising
Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as
Pull
As a result of commercials and coupons wholesalers and retailers are buying to meet customer demand this is an example of ____________ promotional strategy.
Sales promotion
Cookie's Palace, a new boutique for children, wanted to attract more customers. The manager planned a puppet show, a new window display, and bought balloons to give to children. This is an example of
Decline
In which stage of a product's life cycle would the least money be invested in product promotion
Laptop computer
Personal selling would be a cost-effective form of promotion for which of the following products
Playing follow the leader
Competing businesses within the same industry usually react to each other's promotional mixes by
Sales promotion
Contests, samples and coupons are all examples of
Geographical location of the market
If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix
Inform customers about the new product
Johnson Quittles developed a new digital music player that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will
Personal selling
On a per contact basis, which of the following elements of the promotional mix is most expensive
No, there may be other, more successful mixes to try.
Should businesses rely solely on their previous promotional mixes
Push
The Sandlot Company promotes its products to intermediaries who then promote the products to customers. The Sandlot Company is using ___________promotional strategy.
Advertising
VISA promotes its services on other companies' web sites. These promotions are examples of
Personal selling
What form of promotion is generally emphasized for complex, technical products sold to industrial users
The type and number of customers and their location
When planning the promotional mix, a business should consider which of the following target market factors
Distribution Channel
When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product's
Sales promotion
Which element of the promotional mix is being used by a business that builds a display to show a new line of products
Is impersonal
Which of the following characteristics is shared by advertising and publicity
Advertising is the best promotional mix element
Which of the following is a false statement about the promotional mix
Sales promotion could promote these products successfully
Which of the following is a true statement about inexpensive, self-service products:
Immediate feedback
Which of the following is an advantage of personal selling over advertising in the promotional mix
A financial planner discusses retirement plans with a group of employees
Which of the following is an example of personal selling
An author appears on a talk show to discuss his/her new book
Which of the following is an example of publicity
To persuade consumers to buy
Which of the following is an overall goal of the promotional mix
The way in which businesses combine promotional methods
Which of the following statements best defines the term promotional mix
