HHS_MKTG7

Advertising

Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as

Pull

As a result of commercials and coupons wholesalers and retailers are buying to meet customer demand this is an example of ____________ promotional strategy.

Sales promotion

Cookie's Palace, a new boutique for children, wanted to attract more customers. The manager planned a puppet show, a new window display, and bought balloons to give to children. This is an example of

Decline

In which stage of a product's life cycle would the least money be invested in product promotion

Laptop computer

Personal selling would be a cost-effective form of promotion for which of the following products

Playing follow the leader

Competing businesses within the same industry usually react to each other's promotional mixes by

Sales promotion

Contests, samples and coupons are all examples of

Geographical location of the market

If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix

Inform customers about the new product

Johnson Quittles developed a new digital music player that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will

Personal selling

On a per contact basis, which of the following elements of the promotional mix is most expensive

No, there may be other, more successful mixes to try.

Should businesses rely solely on their previous promotional mixes

Push

The Sandlot Company promotes its products to intermediaries who then promote the products to customers. The Sandlot Company is using ___________promotional strategy.

Advertising

VISA promotes its services on other companies' web sites. These promotions are examples of

Personal selling

What form of promotion is generally emphasized for complex, technical products sold to industrial users

The type and number of customers and their location

When planning the promotional mix, a business should consider which of the following target market factors

Distribution Channel

When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product's

Sales promotion

Which element of the promotional mix is being used by a business that builds a display to show a new line of products

Is impersonal

Which of the following characteristics is shared by advertising and publicity

Advertising is the best promotional mix element

Which of the following is a false statement about the promotional mix

Sales promotion could promote these products successfully

Which of the following is a true statement about inexpensive, self-service products:

Immediate feedback

Which of the following is an advantage of personal selling over advertising in the promotional mix

A financial planner discusses retirement plans with a group of employees

Which of the following is an example of personal selling

An author appears on a talk show to discuss his/her new book

Which of the following is an example of publicity

To persuade consumers to buy

Which of the following is an overall goal of the promotional mix

The way in which businesses combine promotional methods

Which of the following statements best defines the term promotional mix