hi

a focus group should contain

10-12 members

once accepted, the trademark is published in the trademark official gazzette for ____ days to allow any party to oppose the use of the patent

30

a new entry includes all of the following except

Creating a new brand name for your company

is the process of an entrepreneur conducting business activities across national borders

international entrepreneurship

when evaluating business plans ____ are primarily concerned with the four C's

lenders

distribution, pricing, and promotion are all discussed within which section of the plan?

marketing

is the written statement and f marketing objectives, strategies, and activities to be followed in the business plan

marketing plan

is the process of gathering information in order to determine who will buy the product and what is the most appropriate distribution channel

marketing research

the ___ is the specific group of potential customers toward which a venture aims it's marketing plan

target market

which of the following problem solving techniques begin with group members not knowing the exact nature of the problem

the Gordon method

entrepreneurial culture and growth orientation consists of all of the following except

the desire to grow at a sloe and controlled pace

simplest approach to gathering primary information

observation

A broad-scope strategy:

opens the firm up to many different "fronts" of competition.

which among the following political risks is considered the biggest risk of all?

ownership risk

a _____ is a contract between the government and an inventor

patent

which government office is responsible for the federal registration of trademarks

patent and trademark office

which of the following is true regarding the Sarbanes-Oxley Act?

private companies are not included in this act

what includes initiative and risk taking, as well as competitive aggressiveness and boldness

proactiveness

is defined as the stages each product bgoes through from introduction to decline

product life cycle

the marketing mix consists of

product, price, distribution, promotion

if the new venture is a manufacturing operation ____ in the business plan is necessary

production plan

entrepreneurial opportunities are those situations in which new goods, services, raw materials, and organizing methods can be sold at greater than their production cost (TF)

True

which of the following is true about corporate entrepreneurship

a company must be willing to invest money without a guarantee of a return in the short term

business to business marketing involves

a more direct channel of distribution than consumer markets

offering a small product range to a small number of customer groups is

a narrow-scope strategy

this problem-solving method involves developing new ideas by thinking without constraints

big-dream approach

what type of innovation is illustrated by the airplane and penicillin?

breakthrough innovation

by delaying entry, late movers

can learn from the actions of first movers without incurring the same costs

the section of the patent application which provides the criteria by which any infingement will be determined is the

claims section

Authors or publishers of software are protected under:

copyrights

competitor analysis begins with

documenting the current strategy of each primary competitor.

which of the following is defined as having some disruptive influence on established consumption patterns?

dynamically continuous innovations

the basic building blocks to a firm, or the inputs into the production process, are

resources

which among the following influences whether customers are able to use the good or service properly and whether they are able to understand the firm's advertising or other promotional messages?

education

which is not a leadership characteristic of a corporate entrepreneur according to the text

encourages colleagues to follow hierarchy

which of the following is not an aspect of nonverbal or hidden language

energy

McMullen Shepherd Model helps identify the common traits of successful entrepreneurs

false

a reflection task would involve thinking about what strategies should be used to solve a problem

false

customers always embrace change in products and services

false

entrepreneurially run firm's are driven by controlled resources whereas traditionally managed firm's are driven by perception of opportunity (tf)

false

in encouraging a culture for corporate entrepreneurship, using older, proven technology is recommended in order to increase stability in the organization (tf)

false

in order to be the basis for a firm's superior performance; a bundle of resources must be valuable, rare and imitable

false

in the McMullen-shepherd model the first stage is the evaluation stage

false

it is recommended that an entrepreneur avoid using the internet as a resource for finding information to write a business plan because the information found there is often incorrect and unreliable (tf)

false

newness of a new entry is always an advantage (tf)

false

the drawback with problem inventory analysis is that it cannot be used to test a new product idea (tf)

false

the most common parent is the plant patent

false

the three main categories of patents are design, utility, and provisional patents (tf)

false

Utility Patent

the most common type of patent

which of the following is not a part of the introductory page?

the names and addresses of all managers

reverse brainstorming is much like brainstorming except that

the process that usually involves identification of everything wrong with an idea

which of the following is not a common reason why business plans fail

the promotional strategy was not taken seriously

Bricolage is entrepreneurs making do by applying combinations of the resources at hand to new problems & opportunities (tf)

true

before writing the business plan an entrepreneur should conduct an objective self assessment of his or her abilities which includes areas such as planning and sales skills (tf)

true

entrepreneurially managed firm structure is usually flat with multiple informal networks

true

generally, independent, venture-capital-based start-ups by entrepreneurs tend to outperform corporate start-ups significantly

true

the effectuation process starts with what one has and selects among possible outcomes

true

the period of time when the environment is favorable for entrepreneurs to exploit a particular new entry is called the window of opportunity

true

the question "what is this technology all about?" is a comprehensive question (tf)

true

three major types of political risks that might be present are operating risk, transfer risk, and ownership risk (tf)

true

using the big-dream approach, a new idea is developed through a list of related issues or suggestions (tf)

true

when resources are limited, the entrepreneur can offer a lawyer stock in exchange for legal services (tf)

true

brainstorming groups should:

try to generate as many ideas as possible

when determining how much help is needed to write the business plan an entrepreneur should conduct a self assessment. which skills would not be required?

venture capital

focus groups use which of the following methods?

A moderator leads the group in an open, in-depth discussion.

focus groups

A strategy to obtain data from a small group of people using interview questions

market segmentation is the process of

dividing the market into smaller homogeneous groups

Copyrights are registered with:

Library of Congress

all of these are characteristics of an entrepreneurial environment except

There are short term horizons

what is the first step in preparing a marketing plan?

defining the business situation

which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing?

defining the purpose or objectives

the part of the plan that describes the location and size of the business, the personnel and office equipment that will be needed, and the history of the venture is called the:

description of the venture

which of the following is a contract that grants the owner protection, based on the appearance of an object

design patent

element of the marketing mix involves decisions as to what is the most appropriate channel

distribution

corporate entrepreneurship is best described as

entrepreneurial action within an organization

in regards to the differences between the entrepreneurial and administrative focuses which of the following is correct?

entrepreneurs rent or sporadically use resources; managers like to own resources

an assessment of external uncontrollable variables that may impact the business plan is known as:

environmental analysis

the section of the business plan in which the entrepreneur identifies changes occuring in the national and international level is the:

environmental and industry analysis

in regards to thinking structurally, superficial similarities

exist when the basic (relatively easy to observe) elements of the technology resemble the basic elements of the market.

an opportunity assessment plan

focuses on opportunity not venture

the organization plan describes the business

form of ownership

Patents filed with the U.S. Patent Office:

frequently suggest other new products

continuous innovations are described as

having the least disrupting influence bon established patterns

when collecting marketing information the entrepreneur should:

identify competitors

concerns regarding roads, electricity, banking facilities, communication, and educational systems have to do with a country's

infrastructure

what refers to the probability, and magnitude, of downside loss

risk

information that already exists

secondary data

the first step in establishing corporate entrepreneurship in an organization is

securing commitment from top management

the business plan for potential investors:

should enable the entrpreneur to "sell" his or her business concept in a designated period of time