Hootsuite Platform Training

What's the difference between a Stream and a Board?

Streams display content from your social networks, and Boards house a collection of streams.

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

The Boards and Streams area

What must be enabled in Hootsuite for Instagram Stories to publish successfully?

The Mobile Publishing workflow

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows

stats for posts published both natively and through Hootsuite

Select the 4 features that are available on the Hootsuite Mobile app

- Inbox and Settings - Composer - Publisher - Streams

When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite?

10 minutes

Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this?

Automation Triggers

To get the most out of using Instagram Business Account with Hootsuite, what must you do first?

Connect your Instagram Business account to your Facebook Business Page in Hootsuite

What is NOT an advantage of managing Instagram with Hootsuite? A -Building and scheduling many Instagram posts in one place B -Managing your scheduled Instagram content alongside scheduled posts on your other social networks C- Access to advanced analytics tools to optimize your Instagram strategy D- Auto-generate content that's similar to your competitors' highest performing posts E-The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place

D- Auto-generate content that's similar to your competitors' highest performing posts

Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use?

Duplicate a Draft

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use?

Geo-search streams

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace

If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use?

Publisher

Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

Quotation marks around the phrase

What is the most popular feature of Hootsuite?

Scheduling and publishing messages to multiple accounts at once

What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders?

The Reports feature

Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard?

To approve or delete incoming comments on your channel or specific videos

Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity.

Twitter lists

What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account?

You can publish posts directly from the Hootsuite Dashboard, without your mobile device.

'Hootsuite Organizations' is

a collaboration tool for teams to collectively manage social media activities

The purpose of the social profile picker in the Hootsuite Composer is to

identify the social networks to which you'd like to publish your post

Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor

in the Composer, after selecting a photo to post.

Which of the following actions can NOT be done in the Hootsuite Planner?

performing a geo-search

The Hootsuite Bulk Composer enables you to

schedule up to 350 posts at once, including existing scheduled posts

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for

understanding the full context of the most recent exchange.