hospitality quiz deca
Which of the following is a situation that illustrates a hospitality/tourism business collecting primary marketing information:
A hotel sales representative follows up with clients to get feedback about their experiences with the facility's banquet services.
Electrical storms, floods, and earthquakes are examples of __________ risk
Natural
A buying decision begins with a(n)
Need
which of the following is not an example of demographic data:
Need for convenience
Gestures are classified as part of __________ communication.
Nonverbal
The formula that is generally used to measure productivity is
Outputs divided by inputs
Which of the following is not a guide that a business should use in determining what to purchase
Owner interest
Which of the following actions
Paying commissions in the travel agents' currency
Form utility applies only to tangible goods such as
Sweatshirts
which of the following is not a behavior of an achievement-oriented person
Taking big risks
What can business professionals do during oral presentations to ensure their audiences' understanding of marketing-research findings?
Use clear, concise language
Which of the following is an action that is most likely to improve a hospitality business's Internet search- engine rankings
Using key words in URLs.
What type of debtor-creditor relationship involves the acquisition and use of credit cards?
Voluntary
which of the following should be included in a news release
Who, what, when, why, and where
A memorandum is typically used for communication that takes place
Within a business
Every year, a well-known female talk-show host discusses a variety of products that she likes on the "favorite things" episode of her syndicated television show. This is an example of a celebrity engaging in
Word-of-mouth marketing
Lauren was filling out an employment application and encountered a question for which she was unsure of the answer. What should she do?
Write in "unknown." On occasion,
when using a word-processing computer program, which of the following functions allows a user to remove text from one part of the document and place in another part of the document
Cut, paste. Business employees use word-processing software programs to create text documents, such as letters, memos, and reports
which of the following activities occurs during the planning phase of the website development process
Determining how to take orders
Negotiators decide how to get what they want by
Developing strategies
One way that businesses maintain the security of data that they send over the Internet to clients is by using a software program that prevents a(n)
Document from being forwarded
which of the following is not a benefit of maintaining a positive attitude:
Earning fame and money
What type of safety hazard might be created by plugging too many machines or appliances into one wall outlet?
Electrical
Every Friday, Odessa is supposed to remind employees to complete and sign their time sheets before going home for the weekend. What is the most appropriate channel for Odessa's reminder to employees?
Which of the following business resources provides information about the company's dress codes and vacation policies, and general rules for appropriate behavior:
Employee handbook
Which of the following would be the best option for restaurant managers to do to encourage the identification of new product ideas:
Encourage employees to report new product ideas from other restaurants they visit
which of the following is a true statement about change
Everyone reacts differently to change
Balancing the business's objective to make a profit with the interests of all the business's stakeholders is a primary consideration related to the business's
Financial ethics
Which of the following is a community issue that a business might decide to become involved with and support:
Food for the needy
when customers appear to be browsing, the best approach for the salesperson to use would be to
Greet and be available for service/information
The Gray Line bus company offers bus tours in various cities throughout the United States. Gray Line is included in which of the following components of the travel and tourism industry:
Ground transportation
A community experiences an increase in food and beverage taxes. How might the tax increase impact the hospitality industry in the community?
Hotel restaurants and banquet facilities generally increase the prices of their products
What is the first factor that should be considered when developing a travel and tourism package for a market segment?
Identity, accessibility, and durability of the marke
which of the following is a trend in information management
Increased compliance laws and regulations
One way that businesses can encourage economic growth without increasing their investment in labor and capital is by
Increasing their productivity
How has the spread of capitalism in the world since the early 1990s affected business?
It has encouraged the growth of a global economy
What is needed to post a web page to a website?
web server
Tony owns a charter fishing boat business on the Outer Banks of North Carolina. Which of the following websites would you recommend for Tony to place a pay-per-click advertisement:
www.obxbaitandtackle.com
What should employees be willing to accept when defending their ideas objectively?
Critical feedback
In order to effectively sell services to customers, salespeople should be able to clearly explain the __________ of those services
Benefits
Brianna knows that traffic jams cause her stress, so she drives to work before the rush hour whenever possible. Brianna is using
Stimulus control
A restaurant is featuring a two-for-one dinner special that offers the lower priced dinner for free. What amount should a server deduct from the bill if a party of three orders a $12.99 dinner, a $15.99 dinner, a $10.99 dinner, three beverages at $2.29 each, and one $5.99 dessert?
$10.99
Melissa wants to determine the market size of the bed-and-breakfast lodging market in Mariopolis County. There are 3,500 customers in the market. An average customer in the market stays at a bed- and-breakfast approximately four nights per year. The price of an average bed-and-breakfast room is $175. What is the estimated size of the Mariopolis County bed-and-breakfast lodging market?
$2,450,000
If 12 people buy a certain product once a month, 18 people buy the product twice a month, 15 people buy the product three times a month, 14 people buy the product four times a month, and 11 people buy the product five times a month, what is the mode?
2
The first step in resolving a conflict occurs when one of the two people
Acknowledges the conflict
Effective coaches are patient, dependable, and
Approachable
When a business buys buildings, vehicles, and equipment, money is flowing out of the business to acquire
Assets
Which of the following is a procedure that a tour operator might use when handling emergency situations such as natural disasters:
Assist with evacuation
Which of the following is the type of organization that a person can contact to verify that his/her credit- history report is accurate:
Authorized credit bureau
An effective time-management approach for the manager of a large staff of employees would be to
Build flexibility into his/her schedule.
One week prior to its official grand opening, Wacky Wild Fun Park invited 200 teenagers to a complimentary "sneak preview Saturday" of all that the amusement park has to offer—its rides, food, and entertainment. At the end of the day, as each teen passed through the exit gate, park employees gave each guest five Wacky Wild Key chains to pass on to her/his friends. Park employees also reminded the departing guests to tell their friends about all the fun they had at the amusement park. This is an example of
Buzz marketing
One of the services provided by some professional organizations in the travel and tourism industry is training that leads to obtaining
Certification
To help project managers identify the resources needed for a project, they often develop
Checklists
10. An employee is preparing a formal report and must present important facts in the sequence in which they occurred. The employee should prepare the report by presenting the information in ___________ order. A. concurrent B. inverted
Chronological
If a hotel chain wants to track the number of times that Internet users access its website through an ad placed on another website, what marketing metric should be used?
Click-through rate
Project managers think through the flow of information needed for project success while creating the
Communications plan
Businesses that contribute money to local educational, cultural, and training programs are showing social responsibility to their
Communities
One of the reasons why a chain of hotels might analyze and interpret the marketing information contained in databases is to
Compare variables
What trait is being demonstrated when employees treat customers with respect and without prejudice?
Consideration
Which phase of the business cycle would most likely have an unfavorable effect on the business environment:
Contraction
Renaissance is a prestigious cruise line that offers luxury accommodations and charges premium prices. What factor affecting price of travel products does this illustrate?
Corporate image and positioning
The primary goal of effective Internet advertising copy is to
Create a sense of urgency.
Producers are willing to manufacture more of a product when
Its selling price is increased
What information should appear in the first paragraph of a letter of application?
Job applying for
On January 3, Anna mailed her credit card payment, which was due on January 5. The credit card issuer received the payment on January 7. What most likely appeared on Anna's credit card statement the following month?
Late fee
what is the first step-in handling customer complaints
Let the customer explain the problem
which of the following is a tip that you should follow about office politics
Listen and observe others
One of the characteristics of travel and tourism marketing is that it has a significant impact on
Local economies
When a business negotiates a contract that requires the vendor to arrange for transportation, the business is negotiating the
Logistics
which of the following is typically the first step in holding a group discussion
Make sure group members understand the group's purpose
An important purpose of checking a business's advertising proofs is to
Make sure the firm's name is correct.
Which of the following target markets is most likely to respond favorably to a viral marketing campaign that includes an interactive game:
Male professionals aged 22 to 29
Developing a personal budget is an effective way to
Manage mone
The owner of a small company decides to stock a new product. Which business activity should the owner use to inform potential customers about the new product?
Marketing
66. Supervising business and manufacturing processes to ensure quality and efficiency is a quality-control method known as
Process performance management
Using an orderly and systematic approach to jobs should make a worker more
Productive
The American Marketing Association and the Canadian Marketing Association are example of
Professional organizations.
A business that makes sure that a line of seasonal goods is in stock and on display when the first advertisement appears in the newspaper is coordinating channel management with
Promotion
The Ramada Inn is a sponsor of the annual "Festival of Trees," which raises money for a local women's shelter. This is an example of
Promotion
To make sure the purpose of the content is clear, the data that are placed in a table should be
Properly labeled
The production activity that obtains all the resources needed for production to take place is
Purchasing
Why is it important for speakers to rehearse an oral presentation
Rehearsing helps the speaker improve the delivery of the message.Make sure group members understand the group's purposeMake sure group members understand the group's purpose
which of the following is part of maintaining an interior display
Replacing merchandise as it is sold.
which of the following is an example of a business applying information to accomplish a task
Reviewing data on trends to develop new products
The Premier Hotel inserts a coupon offering a midweek special in the local newspaper. What type of promotional activity is the hotel using?
Sales promotion
The project manager controls what the project will and will not do, known as the project's
Scope
he ABC corporation's privacy policy states that the company will maintain the confidentiality of its customers' information at all times. Which of the following would be a violation of that policy?
Selling customer lists without the customers' consent to third parties
The primary purpose of collaborative software applications in the business environment is to
Share information
Ron has developed the habit of evaluating his goals on a monthly basis. During this time, he checks off goals that he has achieved and modifies others as necessary. Ron is very good at choosing goals that are realistic, attainable, and challenging. He can set up steps to achieve them. Unfortunately, Ron only achieves 25% of his goals. Ron could improve his rate of goal attainment by
Telling others about his goal
One of the characteristics of the form of business ownership known as an LLC is that
The owners' personal property cannot be taken to pay the business's debts
An important consideration in selecting a customer evangelist for a restaurant is
The size of the person's social circles.
The Abbey Hotel uses multiple channels of distribution so that
There are multiple ways for guests to reserve their rooms
which of the following is a reason that businesses extend credit to customers?
To be competitive
Which of the following is a reason why hospitality and tourism businesses try to decrease their operating expenses:
To increase profit
what is one reason that a business might make its financial record available to a bank?
To obtain credit
Which A. Tour of the facilities of the following procedures is usually a part of the new-employee orientation process:
Tour of the facilities
When Brandon lost his job due to downsizing, the government sent him an unemployment check to help him cover his living expenses until he found another job. What is Brandon's source of income?
Transfer payment
what is the core product that cruise lines provide passengers?
Transportation
Businesspeople need to use the correct words in written communication in order to make sure that the receiver __________ the message.
Understands
Car rental agents usually suggest that customers rent a larger car than the one requested online. This technique is known as
Upselling
