Hubspot Content Marketing Certification Exam
How many rounds of edits should content undergo before being finished?
2-4
Fill in the blank: The conflict in your content's story should focus on the _____________.
All of the above
Fill in the blank: When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ___________ stage(s).
All of the above
When it comes to a long-term content strategy, what is an important buyer persona trait?
All of the above
Which is true about content and its relationship with the Inbound Methodology?
All of the above
You can use weekly content activities to grow into which type of long-form content offer?
All of the above
You just landed your dream job as a content creator at a local startup. It's your first week and your boss asks you to perform a content audit to get acquainted with the company's collateral as well as organize it. Where might you start looking for content that already exists?
All of the above
What are the four stages of the Inbound Methodology?
Attract, Convert, Close, and Delight
Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in 'dog walking tip' to see what insight she can find. Fill in the blank: Joan notices that when she types in 'dog walking tip' the search engine offers some helpful suggestions on popular searches, like 'dog walking tips and tricks.' This is known as _________.
Autocomplete
Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?
Canonical tag
What's the best way to have your business' story remembered and shared?
Create emotional alignment between your business and your prospects and customers
True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience
False
True or false? Content marketing is a relatively new practice that became popular in the 1950's with the boom of advertising firms.
False
True or false? you should initially spend less time promoting your content than you did creating it, so you can increase your content output
False
True or false? Your content creation framework should stay consistent over time
False, as business goals and content change, so should your process to support them
True or false? When possible, you should try and use extensive vocabulary in your writing.
False, extensive vocabulary makes you appear less credible and confident
True or false? Never use acronyms in your writing
False, use acronyms sparingly
True or false? You should post the same message across all of your social channels
False, you should customize the message based on the platform
True or false? After you digest material it's best to try and put ideas together immediately
False, you want to give your mind a break to process the information
You can measure brand awareness by all of the following, except?
How many press releases exist on your website
All of the following are attributes of a content creation workflow EXCEPT:
How much money it will cost to complete initiative
How could this sentence be corrected to cut out fluffy words? "I really just want to go to the store to buy groceries in order to be prepared for the week."
I want to go buy groceries at the store to be prepared for the week
What can you do to make a headline more compelling?
Make a promise to the reader
Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
Nomenclature system
You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
Only sites that are relevant to your business and industry
Fill in the blank: ______________ is used to achieve the best possible content promotion outcome
Optimization
Fill in the blank: The following sentence is an example of ____________ voice? "The grocery shopping was done by your father."
Passive
All of the following are examples of SMART goal EXCEPT:
Significantly reduce the amount of time the team spends on creating content
Which best describes the content marketing and inbound marketing relationship?
Success relies on both as each serves a different function
All of the following are content marketing practices EXCEPT:
Technical SEO
Fill in the blank: ____________ is when you think of an idea out of nowhere
The eureka moment
Fill in the blank: This blog post is written from a _________________
Third-person point of view
Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
Total leads generated from your campaign
True or false? A buyer's journey is ever-evolving. You should make updates as you learn more about your buyer persona.
True
True or false? If prospects can get the answer to their questions and see themselves as characters in your story, they'll be more likely to purchase from you
True
True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece
True, it can be overwhelming to write an introduction first without knowing where the content is headed
Which of the following is NOT a storytelling best practice?
Use the third-person point of view
One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week's meeting with your CEO?
You present updated SMART goals better aligned with your projected MQLs for the campaign's remaining two months, based off the first month's data.
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped close leads into customers. You could do this by creating a(n) ______________.
attribution report
Every story has these three storytelling elements. What are they?
characters, conflict, and resolution
Fill in the blank: All of the following are engagement signals that help you understand your content's effectiveness, except for _______________.
email send rate
True or false? If you want to produce great content, then you need to hire an in-house content creator
false
True or false? The goal of a braindump is to have everyone structure ideas they've put together
false
The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format?
negative angle format
True or false? It's best to determine a few key metrics and stick to them
true
True or false? The conflict in this blog article is preventing team burnout.
true
How long should you wait before republishing a piece of content to a new website?
two weeks
What is the most effective time to boost content on social media?
when it is performing well
You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content
ACE
How can a third-party website avoid duplicate content issues with republishing your content?
Add a NoIndex tag
