Hubspot SEO Study
True
Authority directly impacts ranking strength
True
Backlinks build authority
When should you decide to work with a developer to implement structured data on a page?
When there are a large number of required or recommended properties in a markup
When is it beneficial to have a different title tag than your heading tag
When your heading tag is too long and will get cut off in search engine results
Why over-optimizing is bad
You can't collect any impactful data to inform your next steps
True
You should emulate the top-ranking content for your target keyword, but offer unique value
False
You should use hyphens, underscores, or spaces, between the words in your URLs.
When you should submit your sitemap to Google and other search engines
- When you first publish your website -When you publish a new web page - When you make a significant change to your site structure - When your redesign your website
Why it's important to have HTTPs for your website
- it encrypts sensitive data, like passwords and credit card numbers - it increases trust in your website
How you determine the authority of a piece of content
- the content is talked about often - the content is referred to often - the content is cited in other works
Important KPIs to consider for SEO
-Organic traffic - Keyword ranking -Bounce rate -Page load time
The most important things to do when replying to press request alerts
-Respond quickly Give the journalist exactly the information they want
The kind of content that is most likely to be organically linked to
Informational content
Why having duplicate content is an issue for SEO
It can dilute your ranking potential
False
Google doesn't care about the quality of backlinks, only the quantity
What tool to use to test for errors in structured data markup
Google's structured data testing tool
What are the different types of keywords
Head terms, body keywords, long-tail keywords
Backlinks
How google measures how interesting other people think your content is
What is NOT part of a URL
Index
What your backlink profile measures
- The # of inbound links to your website - The # of unique domains that link to your website - The quality of inbound links to your website
Why internal links are important for SEO
- They help users and search engine crawlers navigate your site - They pass link authority from one page to another
Why meta descriptions are important
- They increase click-through rates and visits from organic search - They increase visits from social media - They give people the right information at the right time
How to build discovery and relevance for search engines
Creating lots of high-quality content on the topics you want to be known for
When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
Deliver value to them
False
Domain authority is a ranking factor in Google's algorithms
True
Don't use a page's URL as your link description
True
Google accounts for the majority of searches worldwide
What is the recommended format for implementing schema markup?
JSON-LD
Three tactics you should focus on initially when you begin SEO
Optimizing the website to follow on-page SEO best practices; Making the website mobile-responsive; setting up my google business profile
What to track when optimizing for target keywords and page ranking through backlinks
Organic traffic, position, impressions, backlinks
What was thr purpose of the google Hummingbird algorithm update?
Parsing out phrases rather than focusing on specific search queries
What team is not involved in the creation of a sitemap?
Sales
What are parts of the URL
Scheme Subdomain Second level domain Top level domain Port Subdirectory Path Query Parameters Fragments
What are the two biggest factors in the mobile user experience of your website?
Site speed and responsive design
True
Structured data is a markup language
True
The further away a page is from the homepage, the worse it is for that page's SEO
How many links it takes to rank high in search results
The same number of links that the results ranking on page one have
Ranking
The search engine function in which google assesses the authority of your post and recognizes the link from another credible and well respected authority
Why would you want to run competitive analyses of keywords
To ensure the keywords you're targeting are aligned with your audience
What is the purpose of 301 redirect?
To permanently redirect users from one url to another
The purpose of heading tags
To provide hierarchical structure to a web page
Rich results
Visually enhanced search results that provide supplemental information to the title, URL, and meta description of a web page
Example of a long-tail keyword
What does my glasses prescription mean
Organic site traffic
What you should track above all else for SEO
Factors that affect your SEO strategy
1. How established your business is online 2. What resources you have to dedicate to SEO 3. What industry you're in
What kind of company would benefit from the site links rich snippet?
A company with a large website, recognizable brand, and high search traffic
Pillar Page
A website page that covers a specific topic in depth and is linked to a cluster of related content
How to optimize a website to not fall behind competitors in search results and improve ranking through clickthrough rate
Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages' meta descriptions
True
All link-building tactics require building a relationship in order to work
Ways to increase your site speed
Compress images and upload images at the exact dimensions they'll be used
