Implicit Association Test (IAT) ZAPS

Reference Results

We are faster when the info presented matches our previously set stereotypes The main idea is that making a response is easier when closely related items share the same response key. The IAT score is based on how long it takes a person, on average, to sort the words in the third part of the IAT versus the fifth part of the IAT. OR in this case, 4 and 7.

Implicit Association Test ZAPS

Aim: identify implicit biases between career/family and gender. Procedure: each response has two items, either a gender, career/family. You have toselect the button that the center item belongs to one of the two categories. IV: consistent or inconsistent with stereotype Dv: RT in sec Results: stereotype consistent is faster than stereotype inconsistent Discussion: shows an implicit bias that we hold (or explicit if we are aware of it)

An implicit attitude is best defined as

a belief that exists on an unconscious level

•Social Psychology Measure

educational tool to develop awareness of implicit preferences rather than a diagnostic tool to identify people with prejudice (behavior)

Which of the following statements about attitudes is true?

people's explicit attitudes are sometimes different than their implicit attitudes

•Explicit vs Implicit Attitudes/Beliefs

•Explicit - can think about and state opinion •Implicit - may not have the insight to accurately state your opinion, not subject to control mechanisms

•Why can't we just ask people? Why may implicit attitudes differ from explicit?

•People may be dishonest, only report socially-acceptable responses (men/career = women/career) Lack insight into automatic associations

•How does this relate to memory?

•Stereotypical bias: memory is distorted toward bias

•Why are we talking about this in cognitive psych?

•Think back to concepts... •Humans are really good at organizing our world into categories but sometimes, that leads to broad oversimplifications. •IAT measures how strong of an association you have between concepts (men/women) and evaluations (good/bad) or stereotypes (career/family)