INFO 360 Exam 2 Review - Ch. 6,7,8,9

What scenario represents a customer acquisition cost of $100?

A company spends $100,000 on advertising and marketing in one month. They gain 1,000 new customers in that month

What is conducted in the process design step of business process management?

Activities are examined and divided into their individual components

Which stage of the project management process involves documenting the lessons learned during the project's execution?

Closure stage

What is the goal of the process design step of BPM?

Identify redundancies and inefficiencies in existing processes

What is the purpose of the Twitter report card?

It highlights high-performing tweets

What is the role of social media information systems (SMIS) in consumer behavior?

SMIS provide user data and analytic tools that help inform consumer behavior researchers

What are third-party cookies?

Small text files created by websites other than those visited by web customers

The e-commerce company with the highest revenue is based in which country?

The US

Of the principles of ethical conduct, one is said to be similar to a cost-benefit analysis. What principle is this?

The Utilitarian Principle

Which would organizations be interested in the information on interactions and preferences that social media sites can provide?

The more an organization knows about users' interactions and preferences, the more strategic their targeting can be

What do most companies use as their main conduit for reaching and connecting with customers?

a website

What is an example of direct inquiry?

asking a customer to fill out a survey after calling customer service

As e-commerce develops, many retailers are likely to maintain some type of "brick-and-mortar" store or physical location primarily because

consumers expect integrated shopping experiences that include face-to-face options

What is part of the 5th step in ethical analysis?

cultivating the ability to defend your decision

A business management system includes 3 main components: a decision-making information system, a predictive information system, and a ____

database management system

While a religious leader may provide guidance on how to uphold high morals, ____ provide the reasons for acting morally

ethics

1st step in the ethical analysis

getting the facts

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. What is the last phase in a well-designed strategy?

mobile platform planning and implementation

The project management (PM) process has 4 phases. What is the 2nd?

planning phase

The 2nd step of business process management (BPM) involves the use of flowcharts and other tools to examine decision points and inputs. This step is called

process modeling

The total value of a company is based on how much customers value its

products, services, and areas such as corporate philanthropy, social responsibility programs or policies, manufacturing processes, and brand attributes

In the business landscape, social media information systems are

relatively new and increasing in importance

What is a company that purchases consumer behavior information from other organizations engaged in?

third-party data purchase

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. What is the 1st phase in a well-designed strategy?

web planning

On an e-commerce presence map, what is presence?

websites, email, social media sites, and offline media