Instagram- Chapter 5

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Posts with at least 1 hashtag get _____ percent more engagement than those with no hashtags.

12.6

How long did it take Instagram to reach 1 million users?

2 months

No one in the "65+" age group uses Instagram.

False

True or False: Captions are not used on Instagram.

False

True or False: To be effective on Instagram, all you need to do is snap a great photo and post it to your account.

False

What are the five different types of Instagram ads?

Photo, Video, Carousel, Story, Slideshow

True or False: Fostering engagement is key to increasing your growth on Instagram.

True

True or False: Instagram unveiled "Sponsored Photos / Videos" to bring in revenue for Facebook.

True

advertising campaign

collection of advertisements created to accomplish a shared goal

user-generated content (UGC)

content that is created and shared by customers

What is the first step in creating a business strategy?

determining your objectives

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