INSY 3330: Ch. 7
In 2013, mobile commerce revenues are approximately:
$39 billion
Which of the following statements about the use of tablets is not true?
The number of smartphone users is still growing faster than the number of tablet users.
Which of the following statements is not true?
Women are more active purchasers on smartphones than men.
About 25% of all search engine requests originate from mobile devices.
true
Brand pages on Facebook typically attract more visitors than a brand's Web site.
true
Google provides the leading location-based marketing platform.
true
Your Facebook News Feed includes all of the following except:
tweets
It is expected that by 2017, mobile commerce will account for 50% of all e-commerce.
false
It is possible to opt-out of Facebook's Graph Search.
false
Which of the following are features of both Pinterest and Twitter?
hashtags
The newest and fastest growing segment of the digital marketing universe is:
location-based mobile marketing
Which of the following accounts for the most mobile ad spending?
Search engine advertising
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
In 2013, location-based mobile marketing accounted for how much in marketing expenditures?
2.3 Billion
Which of the following is not true about mobile marketing?
By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.
All of the following were popular types of online marketing before 2007 except:
NOT mobile marketing MAYBE corporate Web sites
Which children's Web site was fined $3 million in 2011 for collecting and sharing children's personal information without consent of their parents?
Disney's Playdom
Facebook's share price fell dramatically after its IPO because investors feared that:
Facebook would be unable to increase advertising revenues enough.
Miller Coors used which of the following techniques to alert Blue Moon beer fans as to where it could be purchased?
Geo-fencing
Which of the following dominates mobile advertising?
Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?
Google Analytics
Which of the following is not true about social marketing?
In 2013, marketers will spend almost twice as much on social marketing as they do on mobile marketing.
Facebook's display ads are called:
Marketplace Ads
Which of the following is a real-time feed showing a friend's activities, chats, and music listening on Facebook?
NOT Ticker MAYBE News Feed
Which type of apps account for the most user time?
NOT game and entertainment apps
