International Business- Chapter 16

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A personal computer for a house is A. Convenience good B. A shopping good C. Specialty good D. An intangible good

A shopping good

All of the following are examples of specialty stores except A. Jewelry store B. Toy store. C. Department store D. Camera store

Department store

A product is usually sold at the same price everywhere in the world, although the price is converted to the local currency.

False

after the marketing plan is completed, the human resources department must determine whether there are sufficient human resources to fulfill the marketing plan

False

consumers in different countries may have different personality and psychographic factors, but consumer physical and emotional needs are the same in all countries

False

the four factors that make up the marketing environment are A. product, price, distribution, and promotion B. psychographics, demographics, consumer behavior, and market segments C.geography, economic conditions, social and cultural influences, and political and legal factors D. none of these

Geography, economic conditions, social and cultural influences, and political and legal factors

a person's psychographic profile may include information about A. food preferences, age, gender, and education level B. hobbies, family activities, work interests, and social opinions C. political opinions, attitudes about risk and change, and climate D. none of these

Hobbies, family activities, work interests, and social opinions

in the marketing mix, the element of product involves all of the following considerations except A. whether the product is a good or a service B. how local customs or attitudes affect the popularity of the product C. how the product will be shipped to the customer D. whether the product can be sold in a standardized form or will need to be adapted to local situations

How the product will be shipped to the customer

in the marketing mix, the element of distribution involves all of the following considerations except A. where the product will be stored prior to shipping to another country B. how the retailer will display the product after it is received from the wholesaler C. how to send products ordered from the company's web site on the internet D. whether to sell the product directly to wholesalers,retailers, or consumers

How the retailer will display the product after it is received from the wholesaler

A product that is a convenience good in one country could be a shopping good in another country

True

Market consists of the likely customers for a good or service in a certain geographic location

True

a market segment can be defined by A. psychographics and demographics B. hobbies, family activities, work interests,or social opinions C. product benefits D.all of these

all of these

economic conditions in a county can affect a product's A. selling price B. consumer demand C. profits D. all of these

all of these

the marketing of services is usually similar to the marketing of goods except for A. price B. distribution C. promotion D. technological trends

distribution

a market segment is the price a company charges for its product

false

advertising, pricing, and distribution of services are the same for the marketing of goods

false

automated production systems usually make it more difficult for a company to set up a manufacturing plant in another country

false

computer networks, the internet, video teleconferencing, and other advances in communications systems have little impact on international business

false

individual buyers of goods and services are commonly called commercial markets

false

psychographics involve consumer behavior factors based on population characteristics

false

the first step in the marketing process is to plan the marketing strategy

false

transporting, storing, and sorting are part of the promotion component of the marketing mix

false

usually, advertising for a product can be the same in every country as long as the language is changed

false

an example of a consumer market is A. people who like to buy expensive sports cars B. people who want to rent office space to start a business C. wholesalers who purchase goods to resell to retailers D.companies that purchase parts for making radios

people who like to buy expensive sports cars

marketing activities include A. scheduling, planning, and evaluating success B. shipping, pricing, and advertising C. demographics, transformation, and advertising D. none of these

shipping, pricing, and advertising

all of the following are examples of demographic characteristics except A. the literacy rate of a country B. the average life expectancy of the population of a country C. the form of government of a country D. the number, size, and kinds of occupational groups in a country

the form of government of a country

Production is an example of a marketing activity

true

Several countries that used to have communist governments are interested in new trading partners in other parts of the world in order to achieve economic growth

true

The marketing mix consists of product, price, distribution, and promotion

true

a company frequently defines a target market for its products and then attempts to meet the specific needs of the customers in that target market

true

a market consists of the likely customers for a good or service in a certain geographic location

true

a marketing plan describes the marketing activities of an organization

true

a persons age and income are examples of demographic data

true

businesses often expand into other countries to develop new markets to maintain and expand profits

true

consumer behavior is really quite complex and involves several factors

true

consumer demand can be affected by high inflation

true

failing to meet the time line of a marketing plan can result in a marketing failure

true

food is a physical need that influences consumer behavior

true

social experiences can result in different consumer psycographics from country to country

true

the infrastructure of a country can affect the marketing plan

true


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