International Business- Chapter 16
A personal computer for a house is A. Convenience good B. A shopping good C. Specialty good D. An intangible good
A shopping good
All of the following are examples of specialty stores except A. Jewelry store B. Toy store. C. Department store D. Camera store
Department store
A product is usually sold at the same price everywhere in the world, although the price is converted to the local currency.
False
after the marketing plan is completed, the human resources department must determine whether there are sufficient human resources to fulfill the marketing plan
False
consumers in different countries may have different personality and psychographic factors, but consumer physical and emotional needs are the same in all countries
False
the four factors that make up the marketing environment are A. product, price, distribution, and promotion B. psychographics, demographics, consumer behavior, and market segments C.geography, economic conditions, social and cultural influences, and political and legal factors D. none of these
Geography, economic conditions, social and cultural influences, and political and legal factors
a person's psychographic profile may include information about A. food preferences, age, gender, and education level B. hobbies, family activities, work interests, and social opinions C. political opinions, attitudes about risk and change, and climate D. none of these
Hobbies, family activities, work interests, and social opinions
in the marketing mix, the element of product involves all of the following considerations except A. whether the product is a good or a service B. how local customs or attitudes affect the popularity of the product C. how the product will be shipped to the customer D. whether the product can be sold in a standardized form or will need to be adapted to local situations
How the product will be shipped to the customer
in the marketing mix, the element of distribution involves all of the following considerations except A. where the product will be stored prior to shipping to another country B. how the retailer will display the product after it is received from the wholesaler C. how to send products ordered from the company's web site on the internet D. whether to sell the product directly to wholesalers,retailers, or consumers
How the retailer will display the product after it is received from the wholesaler
A product that is a convenience good in one country could be a shopping good in another country
True
Market consists of the likely customers for a good or service in a certain geographic location
True
a market segment can be defined by A. psychographics and demographics B. hobbies, family activities, work interests,or social opinions C. product benefits D.all of these
all of these
economic conditions in a county can affect a product's A. selling price B. consumer demand C. profits D. all of these
all of these
the marketing of services is usually similar to the marketing of goods except for A. price B. distribution C. promotion D. technological trends
distribution
a market segment is the price a company charges for its product
false
advertising, pricing, and distribution of services are the same for the marketing of goods
false
automated production systems usually make it more difficult for a company to set up a manufacturing plant in another country
false
computer networks, the internet, video teleconferencing, and other advances in communications systems have little impact on international business
false
individual buyers of goods and services are commonly called commercial markets
false
psychographics involve consumer behavior factors based on population characteristics
false
the first step in the marketing process is to plan the marketing strategy
false
transporting, storing, and sorting are part of the promotion component of the marketing mix
false
usually, advertising for a product can be the same in every country as long as the language is changed
false
an example of a consumer market is A. people who like to buy expensive sports cars B. people who want to rent office space to start a business C. wholesalers who purchase goods to resell to retailers D.companies that purchase parts for making radios
people who like to buy expensive sports cars
marketing activities include A. scheduling, planning, and evaluating success B. shipping, pricing, and advertising C. demographics, transformation, and advertising D. none of these
shipping, pricing, and advertising
all of the following are examples of demographic characteristics except A. the literacy rate of a country B. the average life expectancy of the population of a country C. the form of government of a country D. the number, size, and kinds of occupational groups in a country
the form of government of a country
Production is an example of a marketing activity
true
Several countries that used to have communist governments are interested in new trading partners in other parts of the world in order to achieve economic growth
true
The marketing mix consists of product, price, distribution, and promotion
true
a company frequently defines a target market for its products and then attempts to meet the specific needs of the customers in that target market
true
a market consists of the likely customers for a good or service in a certain geographic location
true
a marketing plan describes the marketing activities of an organization
true
a persons age and income are examples of demographic data
true
businesses often expand into other countries to develop new markets to maintain and expand profits
true
consumer behavior is really quite complex and involves several factors
true
consumer demand can be affected by high inflation
true
failing to meet the time line of a marketing plan can result in a marketing failure
true
food is a physical need that influences consumer behavior
true
social experiences can result in different consumer psycographics from country to country
true
the infrastructure of a country can affect the marketing plan
true
