International MKT Quiz 1
At the regular foreign marketing level of international marketing involvement, a company has
permanent production units for the production of goods and services for foreign markets.
When dealing with a difficult situation in a culture different from their own, people tend to
react according to their self-reference criterion.
When a company is in the stage of regular foreign marketing, the company's marketing
remains focused on operations and production for servicing its domestic market.
The unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions is known as a(n) ______.
self-reference criterion
In regular foreign marketing, an increase in overseas demand leads to
setting aside part of what is produced for foreign sales.
Which of the following statements is true about foreign environment uncontrollables?
Determining how to adjust to foreign environment uncontrollables is difficult because of unfamiliar cultural, political, and economic factors.
Which of the following statements is true about infrequent foreign marketing?
It can result from temporary surpluses in product caused by variations in production levels or demand.
Which of the following statements is accurate about infrequent foreign marketing?
It produces little financial return for the short duration of international sales.
Successful international marketing depends on
adjusting to how market environments differ from one another.
A feature shared by the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement is that both stages
are more reactive to circumstances than the other stages.
At which stage of international marketing involvement do companies begin their international involvement?
at any stage
Companies are completely engaged in international marketing activities in the ______ stage of international marketing involvement.
international marketing
Which of the following is a social globalization measure?
international tourism
A feature of infrequent foreign marketing is that it
involves selling products that are not expected to remain available to foreign buyers.
Which of the following help spur internationalization?
large production capacities, managers with good international connections, small home markets
When faced with a problem from any culture, people tend to react instinctively based on
knowledge that is a product of the history of their own culture.
Jake, an international marketer, is creating a marketing program for a culturally diverse foreign country. To avoid errors in his decisions, he decides to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. He begins by defining his business goals in terms of home-country cultural traits and foreign-country cultural traits. Which of the following must he do next?
1) Make value judgments regarding home-country cultural traits. 2) Make value judgments regarding foreign-country cultural traits. ***3) Isolate the SRC influences in the problem and examine them. 4) Redefine the problem without the SRC influences.
In the context of infrequent foreign marketing, which of the following is a feature of sales to foreign marketers?
Foreign sales can be made when surplus production makes goods available.
Which of the following statements are true?
Global awareness includes a willingness to learn how cultures differ from one another. Global awareness is related to "cultural intelligence."
Which of the following are social globalization measures?
Internet users, telephone traffic, televisions, foreign population
Which of the following statements are true about companies at the global marketing stage of international marketing involvement?
The companies typically adopt this stage quickly once more than one-half their revenues are from foreign markets. The companies define market segments based on income levels and usage patterns.
Which of the following statements is true about a company in the no direct foreign marketing stage?
The company does not actively seek customers outside national boundaries.
Which of the following statements are accurate about a company in the no direct foreign marketing stage of international marketing involvement?
The company may make sales to trading companies. The company may make sales to foreign customers who contact the firm directly. Some of the company's products may reach foreign markets.
Which of the following is true of individuals with global awareness?
They accept and work with people who have cultural differences.
Which of following is a feature common of the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement?
They are not the result of plans developed specifically to expand a business internationally.
Which of the following are characteristics of individuals with global awareness?
They are tolerant of cultural differences. They have knowledge of cultures and history.
Which of the following statements accurately describes domestic environment uncontrollables?
They can directly affect a foreign venture even though they are elements within a business's home country.
Which of the following statements are true about companies engaged in regular foreign marketing?
They may employ domestic overseas intermediaries. They focus their primary production on satisfying DOMESTIC market needs. They may have their own sales force in important foreign markets.
Which of the following are features of companies engaged in international marketing?
They plan the production of products for various countries. They try to sell their products all over the world.
Which of the following is a practice that international marketers should follow?
They should seek to understand the people and their culture in each country in which the marketers will implement a marketing program.
True or false: A firm may be in more than one stage of international marketing involvement at any given time.
True
Which of the following is most likely to achieve faster internationalization?
a company with high technology
International marketers
base decisions and judgments about markets on a given perspective, and they need to be aware of what that perspective is.
A feature of the controllable elements of marketing decisions is that they
can eventually be changed if necessary.
Global awareness
concerns knowledge of world market potentials and global economic, social, and political trends.
The infrequent marketing stage
does not call for a reorganization of company organization or its product lines.
Debra is a technical analyst at an IT solutions firm. She believes that co-workers who come from the same country and share her background have the best solutions to work-related problems. She always seeks the help of such co-workers when dealing with issues at work. In the context of obstacles to marketing, this scenario illustrates
ethnocentrism
The belief that the way people in your own company or culture do things is the best way of doing them is known as
ethnocentrism
Which of the following are the chief obstacles to being successful in international marketing?
ethnocentrism, the self-reference criterion
A U.S.-based multinational has its operations in a developing country. Owing to the election of a president with conservative trade policies in the host country, operations have been brought to a standstill. This scenario illustrates
foreign environment uncontrollables
A U.S.-based multinational has its operations in a developing country. Owing to the election of a president with conservative trade policies in the host country, operations have been brought to a standstill. This scenario illustrates:
foreign environment uncontrollables
Companies treat both their home market and the rest of world as one market during the _____ stage of international marketing involvement.
global marketing
True or false: In the no direct foreign marketing stage of international marketing involvement, unexpected orders from a foreign buyer can prompt interest in pursuing international sales.
true
True or false: The source of most of the problems that foreign marketers have with their marketing programs is the marketers' unfamiliarity with their environment.
true
True or false: The surpluses of product that result in infrequent foreign marketing are typically only temporary surpluses.
true
