Intro to Marketing Exam 4 - Video Questions

What things have field growth in the retail e-commerce market? [select all that apply] -Faster delivery -Easier return policies -Free shipping -The Covid-19 Coronavirus -The rising popularity of Tik Tok

-Faster delivery -Easier return policies -Free shipping

The equipment the entire grocery industry needs to warehouse, transport and display perishable and frozen foods accounts for about _________ of the Toal U.S. energy use for refrigeration.

1/3

At the end of the war [World War II], supermarkets were in a perfect position to benefit from the period of unprecedented prosperity and growth that followed. In the 1950s, they became symbolic of the ___________________________________________.

American way of life

_______________ figures prominently in Walmart's relentless drive to lower costs. It's the place many of the company's suppliers must turn to if they are to meet Walmart's demand for "always low prices"

China

_______________________ is now the default option for all sellers when they choose how to dispose of their unsold or unwanted products stored in Amazon warehouses in the U.S. and the U.K.

Donation

What may be the most important aid ever invented - the shopping cart - was created back in 1937 by Sylvan Goldman, a supermarket owner in _____________________.

Oklahoma City

_____________________ are a major reason why the apparel industry struggles so much with wasted inventory. So, in the apparel industry, they probably have it the hardest because you're buying two or three of the same item and then keeping the one that ______ or looks best on you.

Returns, fits

True or False? Walmart lets millions of people buy things they might not otherwise be able to afford. And that's why, good or bad, people keep shopping there.

True

True or false? Walmart is the nations largest employer?

True

The big lesson [for Walmart] is that you can't take Walmart and just duplicate it in Brazil. You have to _________________ to Brazil. You can't take it to China and do exactly what you do in the United States.

adapt it

Back in the day, warehouses were pallets, forklifts and just a few guys in the warehouse working. Nowadays with e-fulfillment you've got a thousand people inside that building, and those thousand people want you to have a little bit of comfort. Were seeing a lot of warehouses go to completely __________________________ spaces.

air conditioned

Which of the following is/are true regarding the complicated journey a return item takes? [check all that apply] - when goods are cheaper, and used, and have to go through that whole process, often to doesn't make economical sense -so they end up in landfills -Larger items like a used TV, goin through that process, [have] a high likelihood of being damaged and destroyed. -It's this expensive, complicated reverse logistics that keep more products from being resold or recycled -Most organizations don't really inspect every single item

all of them

Plastic mailers generally __________________________. [select one] -are accepted in municipal recycling programs -are not accepted in municipal recycling programs, and you'll need to bring them to a store that accepts plastic bags Plastic mailers have which benefits [over boxes] for the environment? [select all that apply] -a corrugated box uses 23 times more energy and produces six times more CO2 than a bubble mailer to manufacture. -plastic mailers take up less space in containers and trucks making shipping more efficient. -Plastic mailers can be used as mittens on cold days, except in China.

are not accepted in municipal recycling programs, and you'll need to bring them to a store that accepts plastic bags -a corrugated box uses 23 times more energy and produces six times more CO2 than a bubble mailer to manufacture. -plastic mailers take up less space in containers and trucks making shipping more efficient.

That leaves one last kind of thief, the kind of shoplifter that the big retailers are worried about -- the professionals. They're called ________________________. Few people know about them, but they're a growing problem... Their main motivation is __________________________________________.

boosters, profit and greed

The 110 DCs (distributive centers) across the world are another link in the company's armor against _______________________.

competitive threats

The focus on improvement usually leads to a focus on how to take _________ out of the business. Walmart is relentlessly efficient.

costs

A revolutionary idea at the time - to create profits by slashing ___________ and passing the savings on to customers in the form of __________ - was the bedrock of Walmart founder Sam Walton's success.

costs, prices

Other secondary markets for unused goods to go are _______________________ like TJ Maxx and outlet stores, where returned and unsold merchandise is sent in bulk, marked down, and sold again.

discount retailers

You put the best products at eye level. The most famous brands want to be at eye level. But there's a better spot at the end of the aisle. In the industry they are called _______________________. As they say, "Pile it high and watch it fly!"

end-caps

When you think about what is the greatest pain point for the consumer - after having it get there safely and arrive on time -- people are concerned about receiving something that is plastic or made a poly because of the _____________________. -political concerns -environmental concerns -socioeconomic concerns -stigma associated with conspicuous consumption

environmental concerns

Walmart is asking its suppliers to develop a universal rating system clearly visible on every item sold on its shelves. Products would be scored based on their ______________________ and _________________ costs. So the jeans that came from a cotton crop sprayed with pesticide would get a lower rating than ones that were not.

environmental, social

There are two basic pricing strategies supermarkets typically use to convince customers they're getting the most out of their food dollar.One they call ____________________________ [EDLP] which is really a model that says "let's try and find what the lowest possible price is and let's sell it that way all the time." The other is called _________________ where they really try to put some products on promotion for just incredible values, and they use these to bring customers in who buy the full basket of products which include products at their regular [price] levels.

everyday low pricing, high-low

With e-commerce packaging under fire, Amazon decided to change the way they do shipping. Amazon introduced the Frustration-Free Packaging program. It aims to reduce the _____________________________________ created when retail packaged products [from Amazon's vendors] are placed inside Amazon boxes to be shipped. Instead, products certified in the [frustration-free packaging] program that are roughly the size of a blender or a larger need to be packaged [by the vendor] in their own _____________________________________ boxes. And those boxes also need to be made of 100 percent recyclable materials. For customers that means that the packaging is easy to recycle and the box is easy to open without all the excess packaging materials.

extra packaging, ready to ship

Apparel has the biggest problem with excess inventory, in part because of the current trend of ____________________.

fast fashion

As more people settled into an area, larger retail businesses known as ____________________________ appeared. They sold a wider variety of foods and canned goods along with just about everything else for the home or farm. As urban populations grew, stores became more _______________________. And [for example] usually neighborhoods had their own butcher shop, bakery, and grocery store. By the beginning of the 20th century [ca. 1900] A&P had become America's first major _______________of grocery stores.

general stores, specialized, chain

As we see the evolution of e-fufullment centers, were not really getting more pallets; we don't need more pallets. We actually need less pallets. We need more _______________________. Instead of having to go higher with storage (for pallets), it's higher so that you can put ______________________ inside the warehouse (for the shelves, bins and cubbies required for hand picking)

hand picking, mezzanines

Over 30% of all new supermarkets under construction in the U.S. are aimed at _______________________ customers.

hispanic

They tend to put ____________________ type items right at the checkout counter.

impulse

Walmart tracks every ______________________________________, every day. True or false?

item it sells, true

The reason that very often these companies will incinerate products that are perfectly fine and good is because they don't want them out there in the marketplace, right? They don't want the brand to be perceived as ___________________.

low cost

Walmart is thriving in China in some ways that are strikingly different from what it's doing back home. They have found a niche in China that's above the average income level and they [Walmart] are selling _______________ categories with success... ...They are also selling __________ fish.

luxury, live

There's evidence that ____________________________ is responsible for more than half of all the [employee] theft and fraud.

management

One reason why commonly-purchased products like milk are placed in the back of the store has to do with marketing strategies to ________________ sales. This layout is to amok sure the consumer sees as much of the [other] product(s) as possible.

maximize

And some types of products can't be resold, like open, over-the-counter _________________.

medicines

[The plastic shopping bag] is the __________________________ consumer product in the entire world.

most abundant

Nowadays, we're seeing the _________________ go up to 30,000 feet, 50,000 feet. They (e-fulfillment centers) are dealing more with just the ______________________________ that go inside these buildings now that you didn't have before.

offices, human factors

For the world's largest retailer, the ability to grow hangs on the ability to grow ___________________ the U.S.

outside

Amazon says its systems are constantly evaluating what its customers will want to buy, placing orders with vendors to ensure it stocks the ___________________________________________.

proper amount of inventory

One perfect or twelve perfect, either is a failing grade for us consumers. We do a very poor job of ____________________ our plastic bags.

recycling

We definitely see more _______________ in warehouses nowadays. Whether it's the truck drivers or for the employees, were just seeing the restroom counts go up.

restrooms

Supermarkets were the first to use the [UPC bar code] system at the _________________ point-of-sale.

retail

In many communities, police resources are stretched to the limit. Violent crimes often trump property offenses, It's up to _________________ like Walgreens to collect the evidence on professional shoplifters if they want to get them out of the stores and into the jails.

retailers

Another useful end point for all the apparel and other unused inventory is __________________________. This includes foreign countries where unused goods are often donated or sold at steep discounts.

secondary markets

The first successful _____________________ grocery store was named Piggly Wiggly and opened in 1916.

self service

If you're buying brand-name product online ______________________________ than Walmart, Walgreens, CVS, or Target can sell it for, something's wrong. It's stolen, or it's damaged, or it's both.

significantly cheaper

Often, ________________________ businesses are the most vulnerable. On average, they lose $1,000 a month to thieves.

small

Warehouses are starting to transform from this place where they sat in the supply chain and they received bulk inside the building, and then that bulk basically got repackaged and then shipped out tot he ___________. And then the stores broke it down into smaller packages and put it on the shelves. What were seeing now is that these warehouses are becoming the last stop before it gets to the _____________________. So, it's really the warehouse is moving its place within the __________________________. True or false? What's happening is that the bulk shipments that come in are no larger leaving as bulk. They're getting broken down to individual pieces that then get shipped out one by one.

stores, the consumer, supply chain, true

Customers have also been rediscovering the simplest and oldest style of shopping for food, the _________________.

street market

Walmart's technology extends to all of its ____________________________ who get access to a trove of data.

suppliers

If we can provide, as consumers, a demand for more ___________________ products, it becomes easier for [retailers and suppliers] to do those jobs in improving those systems.

sustainable

[Amazon] wants want e-commerce to be the most _____________________, easiest choice for its customers.

sustainable

Concerned about the environmental impact of plastic bags, cities like Washington D.C. and San Francisco are _______________ and even ______________ the,.

taxing, banning

It used to be that the manufacturers and suppliers dictated the ____________________. It wasn't the retailer dictating to the supplier what the terms are going to be.

terms of the sale

Before Amazon launched Prime in 2005, free two-day shipping wasn't a thing. Today it's ______________________> In an effort to reduce costs and ship out an ever-increasing number of products faster, Amazon moved to plastic mailers and plastic bags for many of its smaller products. If your shipping clothes that don't need to be in boxes, they can go in a _______________________________. As a result of which you've seen more and more products go into flexible plastic mailers. It's just part of Amazon's overall effort to _________________________________.

the norm, flexible plastic mailer, reduce its costs

Retailers don't like talking about it, but __________________________________ are responsible for close to half of all losses due to shrink.

their employees

True or False? Each high-quality reusable shopping bag has the potential to eliminate roughly 1,000 plastic bags during its lifetime.

true

True or False? Plastic garbage inside small fish like Lantern fish can eventually wind ip on our dinner plans inside larger fish?

true

True or False? Some products can never be put back on the store shelves once they have been stolen?

true

True or false? Amazon even has a separate program called Amazon Warehouse, which sells renewed goods at a discounted rate.

true

True or false? Some of that [returned and unsold merchandise] ends up back on the Amazon marketplace [sold by Amazon's 3rd party sellers].

true

True or false? While items like clothing and diapers can ship in a plastic flexible mailer, electronics and easily damaged goods will still need the protection offered by a corrugated box.

true

True or false? Amazon is charging [3rd party vendors] a $1.99 penalty for each product shipped that needs to be re-boxed. Basically, the point is for Amazon to get out of the business of packaging. True or false? They want their vendors to send them boxes that amazon doesn't have to touch or re-box.

true, true

Many consumers ask for paper bags, believing that they are better for the environment. But are they? Circle the correct answers in this table: -True or False? Both paper and plastic bags gobble up natural resources and cause significant pollution. -True or False? 14 million trees are cut down each year to make paper bags. -True or False? U.S. consumers use 100 billion plastic bags a year, made from approximately 12 million barrels of oil. -True or False? Toxic chemicals are used in the production of paper bags, contributing to air and water pollution. Plastic production requires toxic chemicals too. -True or False? Paper is degradable and definitely breaks down quickly and completely in modern landfills. -True or False? Hundreds of thousands of marine mammals die every year after eating discarded plastic bags.

true, true, true, true, false, true

On average, the stores now have 10 to 15 percent less inventory. Largely accomplished by reducing the ______________________________ offered for a particularly product.

variety of brands

E-fufillment centers require a lot more people, and so now were trading in the docks and were turning it into ________________________________. True or false? So, you're gonna see one side of the building completely park, the other side completely dock.

vehicle parking, true

A supermarket is often part of a chain that owns or controls other supermarkets located in the same town or multi-state region. This increases the opportunities to offer lower prices made possible by _______________________ on the wholesale or retail levels.

volume sales

In the 1980s, ______________________ stores began to appear, proving people were willing to buy in a bulk size in a more industrial looking environment to save money. Supermarket owners converted some of their stores to this format.

warehouse

Yes or no? Is it actually cheaper for many retailers to just throw customer returns away?

yes