ISM - Chapter 9 Review (FINAL)
Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of
155
*BLANK* is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence
A reporting application
Which of the following statements is TRUE about unsupervised data mining?
Analysts do not create a model or hypothesis before running the analysis.
*BLANK* is defined as information containing patterns, relationships, and trends of various forms of data
Business intelligence
Capturing customers' clicking behavior is referred to as
Clickstream data
*BLANK* is the process of obtaining, cleaning, organizing, relating, and cataloging source data
Data acquisition
*BLANK* is the application of statistical techniques to find patterns and relationships among data for classification and prediction
Data mining
A data mart is larger than a data warehouse.
FALSE
Data mart is another term used for a data warehouse
FALSE
It is better to have data with too coarse a granularity than too fine
FALSE
Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to
Goalkeeper with an RFM score of 551
*BLANK* is a term that refers to the level of detail represented by the data
Granularity
Which of the following accurately defines a dimension in an OLAP report?
It is a characteristic of a measure.
*BLANK* refers to the source, format, assumptions and constraints, and other facts about the data
Metadata
An ________ and an OLAP report are the same thing
OLAP cube
*BLANK* requires the user to request business intelligence (BI) results
Pull publishing
*BLANKS* delivers business intelligence to users without any request from the users
Push publishing
*BLANK* analysis is a way of analyzing and ranking customers according to their purchasing patterns
RFM
U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?
SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items.
An OLAP cube and an OLAP report are the same thing
TRUE
An advantage of OLAP reports is their ability to let users drill down into the data
TRUE
Business intelligence (BI) systems have five standard components called hardware, software, data, procedures and people
TRUE
Granularity is a term that refers to the level of detail represented by the data
TRUE
Operational data is structured for fast and reliable transaction processing
TRUE
Push publishing can deliver results according to a schedule or as a result of an event or particular data condition
TRUE
The three primary activities in the business intelligence (BI) process are to acquire data, perform analysis, and publish results
TRUE
Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?
The sales team should let go of JM Toys, for the loss will be minimal.
Which of the following is an example of a measure in an OLAP report?
average cost
Which of the following is a basic operation used by reporting applications to produce business intelligence?
calculating
In *BLANK*, statistical techniques can identify groups of entities that have similar characteristics
cluster analysis
Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses *BLANK* to understand customer behavior
cluster analysis
A particular BI analysis might require data from an ERP system, an e-commerce system, and a social networking application, but such a data collection will likely have relationships that are not represented in primary key/foreign key relationships. This is an example of
data not integrated
In large organizations, a group of people manage and run a(n) *BLANK*, which is a facility for managing an organization's BI data.
data warehouse
Problematic operational data is termed as
dirty data
The remarkable characteristic of OLAP reports is that they are *BLANK*, as they are online and the viewer of the report can change their format
dynamic
When an area code changes the phone number for a given customer before the change will not match the customer's number afterward. This is an example of
inconsistent data
Which of the following terms is used as a synonym for data mining?
knowledge discovery in databases (KDD)
A data *BLANK* is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business
mart
A(n) *BLANK* is a complicated set of possibly nonlinear equations
neural network
OLAP stands for
online analytical processing
An OLAP report has measures and dimensions. Which of the following is an example of a dimension?
sales region
In *BLANK*, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model
supervised data mining
