ISM - Chapter 9 Review (FINAL)

Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax is most likely to have an RFM score of

155

*BLANK* is a BI application that inputs data from one or more sources and applies reporting operations to that data to produce business intelligence

A reporting application

Which of the following statements is TRUE about unsupervised data mining?

Analysts do not create a model or hypothesis before running the analysis.

*BLANK* is defined as information containing patterns, relationships, and trends of various forms of data

Business intelligence

Capturing customers' clicking behavior is referred to as

Clickstream data

*BLANK* is the process of obtaining, cleaning, organizing, relating, and cataloging source data

Data acquisition

*BLANK* is the application of statistical techniques to find patterns and relationships among data for classification and prediction

Data mining

A data mart is larger than a data warehouse.

FALSE

Data mart is another term used for a data warehouse

FALSE

It is better to have data with too coarse a granularity than too fine

FALSE

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to

Goalkeeper with an RFM score of 551

*BLANK* is a term that refers to the level of detail represented by the data

Granularity

Which of the following accurately defines a dimension in an OLAP report?

It is a characteristic of a measure.

*BLANK* refers to the source, format, assumptions and constraints, and other facts about the data

Metadata

An ________ and an OLAP report are the same thing

OLAP cube

*BLANK* requires the user to request business intelligence (BI) results

Pull publishing

*BLANKS* delivers business intelligence to users without any request from the users

Push publishing

*BLANK* analysis is a way of analyzing and ranking customers according to their purchasing patterns

RFM

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items.

An OLAP cube and an OLAP report are the same thing

TRUE

An advantage of OLAP reports is their ability to let users drill down into the data

TRUE

Business intelligence (BI) systems have five standard components called hardware, software, data, procedures and people

TRUE

Granularity is a term that refers to the level of detail represented by the data

TRUE

Operational data is structured for fast and reliable transaction processing

TRUE

Push publishing can deliver results according to a schedule or as a result of an event or particular data condition

TRUE

The three primary activities in the business intelligence (BI) process are to acquire data, perform analysis, and publish results

TRUE

Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?

The sales team should let go of JM Toys, for the loss will be minimal.

Which of the following is an example of a measure in an OLAP report?

average cost

Which of the following is a basic operation used by reporting applications to produce business intelligence?

calculating

In *BLANK*, statistical techniques can identify groups of entities that have similar characteristics

cluster analysis

Samuel, a researcher, deduces that single women between the ages of 25 and 30, who usually live in the suburbs and make thrifty purchases, prefer a particular brand of washing machines. In this case, Samuel uses *BLANK* to understand customer behavior

cluster analysis

A particular BI analysis might require data from an ERP system, an e-commerce system, and a social networking application, but such a data collection will likely have relationships that are not represented in primary key/foreign key relationships. This is an example of

data not integrated

In large organizations, a group of people manage and run a(n) *BLANK*, which is a facility for managing an organization's BI data.

data warehouse

Problematic operational data is termed as

dirty data

The remarkable characteristic of OLAP reports is that they are *BLANK*, as they are online and the viewer of the report can change their format

dynamic

When an area code changes the phone number for a given customer before the change will not match the customer's number afterward. This is an example of

inconsistent data

Which of the following terms is used as a synonym for data mining?

knowledge discovery in databases (KDD)

A data *BLANK* is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business

mart

A(n) *BLANK* is a complicated set of possibly nonlinear equations

neural network

OLAP stands for

online analytical processing

An OLAP report has measures and dimensions. Which of the following is an example of a dimension?

sales region

In *BLANK*, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model

supervised data mining