ISM Exam
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2017.
T/F: MRO goods are also known as direct goods Group of answer choices
FALSE
Which of the following statements about online banking is not true?
More people use a tablet for mobile banking than a mobile phone.
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.
Net marketplaces
Which of the following statements about the online newspaper audience is nottrue?
Online readership of newspapers is growing at more than 30% a year
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go, outside of the home.
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
Which of the following statements about the General Data Protection Regulation (GDPR) is not true?
The GDPR eliminate the right to be forgotten.
Which of the following statements about the General Data Protection Regulation (GDPR) is not true? Group of answer choices
The GDPR eliminate the right to be forgotten.
Which of the following statements about EDI systems is true?
They typically serve vertical markets
In ________, all of a customer's financial (and even nonfinancial) data are pulled together into a single, personalized website.
account aggregation
Which of the following is used to track individuals as they move among thousands of websites?
advertising networks
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following was the first step in the development of B2B e-commerce?
automated order entry systems
Which of the following categories generates the highest percentage of online retail revenue?
computers and electronics
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
Which of the following is the first step in the social marketing process
fan acquisition
Collaborative commerce systems:
foster sharing sensitive internal information with suppliers and purchasers.
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
location-based (local) mobile marketing
All of the following were parts of the vision during the early days of e-commerce except the belief that:
new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
part from Amazon, the top online retail firms in terms of online sales are all primarily ______ firms.
omni-channel
DRM (Digital Rights Management) refers to a combination of ________ for protecting digital content
technical & legal means
Which of the following basic ethical concepts plays an important role in defining privacy?
the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement.
A social consequence of the richness of Internet information is:
very persuasive messages might reduce the need for multiple independent sources of information.
