IT Infrastructure Midterm
What is (are) the JavaScript operator(s) used for commenting?
// or /*
To specify a color in a CSS or style attribute, you use:
<color: HEX#, colorname, or RGB value;>
Where do you define a CSS used by multiple Web pages at a Web site?
<head>
Where in an HTML document is the correct place to refer to a CSS?
<head>
The tags that divide web pages into two separate sections are:
<head> and <body>
The two tags used to insert a frame on a Web page are:
<iframe> and <frameset>
What is the correct HTML for making a checkbox?
<input type="checkbox">
What is the correct HTML for making a text input field?
<input type="text">
What tag allows you to make a list that lists the items with numbers?
<ol>
Inside which HTML element do we put the JavaScript?
<script> tag
What is the correct HTML for making a drop-down list?
<select>
To specify a font with a relative height that is 1.2 times the normal height within the HTML 4.0 standard, your starting tag would be:
<span style="font-size:1.2em;">
What is the preferred way for adding a background color in HTML (when not using a CSS)?
<style="background: rgb(#,#,#)">
Which HTML tag allows you to place CSS definitions inside your HTML page?
<style>
What is the correct HTML for making a text area?
<textarea>
What tag allows you to make a list that lists the items with bullets?
<ul>
Why are Cascading Style Sheets (CSSs) important to managers?
A CSS can standardize formatting of all Web pages across a site, making pages consistent and saving time and money.
XSD Validation can be considered as what?
A common database format and a type of contract where everyone agrees how the data should look
Which tool is considered the gold standard of PPC analyzing tools?
Google Analytics
What does HTML stand for?
HyperText Markup Language
The ____ address uniquely defines a host computer on the Internet.
IP
When a Web site's computer sends a message to your personal computer, which address does your router look at?
IP address
The Open Systems Interconnection model was created by ______________.
ISO
Which TCP/IP layer adds information about the IP addresses and port numbers of the client and server machines?
Internet Layer
How prolific is XML?
It is a standard for data stream manipulation, new standards are based on it, and Word uses it to store and transfer data
What does a router do?
Keeps track of which messages go to which computers and routes them to or from your computer/LAN
The TCP/IP _______ is equivalent to the combined data link and physical layers of the OSI model.
Link Layer
Which TCP/IP layer movement of data packets across a network, by putting them "on the wire"?
Link Layer
How are XML data streams formed and stored?
Most often, they are generated from the server database using server technology like ASP.NET
Why would you make an external JavaScript (.js) script?
To use the function(s) in multiple web pages without retyping it
The TCP/IP layer where data streams are chopped into packets is the _______.
Transport Layer
A namespace is a bunch of rules
True
Active servers have the capability to deliver a customized dynamic Web content that is customized to each user's needs.
True
Although many keyword research tools suggest hundreds or thousands of keywords, it's probably a good idea to only concentrate on keywords that lead to conversions.
True
Calculating the optimal cost per click is complicated because the probability of an click on an ad both affects and is affected by the optimal cost per click.
True
Calculating the optimal cost per click is complicated because the probability of an impression both affects and is affected by the optimal cost per click.
True
Cascading Style Sheets (CSSs) usually have a .css extension.
True
Either the <b> or <strong> tags can be used for making text a bold on an HTML page.
True
File servers manage other shared resources like shared printers and shared devices.
True
File servers provide client machines with access to static files and resources.
True
File servers regulate communication with other servers.
True
File servers store and manage data files and software.
True
HTML is the basis for many other Web technologies.
True
If your receive errors when validating, it is recommended to only fix the first error when validating, and then to revalidate.
True
Internet Explorer can display XML streams in a type of tree format
True
Often, you can easily upload your Web page to a remote site by using the remote site's file manager.
True
One or more images can be used in a hypertext link.
True
Radio buttons are for multiple choice questions, while checkboxes are typically for true/false questions.
True
Tags in XML require terminators or terminating tags
True
Text can be used in a hypertext link with or without images.
True
The <h1> tag is typically used for the largest heading on an HTML page.
True
The HTML standards (4.0 and above) do not allow overlapping elements.
True
The XHTML standards (1.0 and above) do not allow overlapping elements.
True
The chapter suggests that the final step of writing a schema is to define the root element
True
The sticker provided for you to put on your Web page when you validate allows you to click on the sticker for revalidation.
True
To view your HTML Web page, you need a connection to the Internet, or some type of server simulator.
True
Web page text can be scaled for cell phone access by using the media="handheld" attribute setting in a <link> tag on your Web page.
True
Web page text can be scaled for cell phone access by using the name="viewport" attribute setting in a <meta> tag on your Web page.
True
With hyperlinks or images, local addresses can only access picture files or other Web pages that exist within the current Web site.
True
XML attributes must always be in quotes
True
XML data stream design should differ significantly from relational database design
True
XML data streams mainly consist of both elements and attributes.
True
XML is case sensitive
True
XML requires nested attributes
True
You always must have one root, or topmost element in XML
True
You can use px, pt, or em to define font size.
True
File Transfer Protocol, or FTP, is a method used for...
Visual Studio to publish Web page files to a remote hosting site
Which organization has the validator that is used most often, and is guaranteed to be up to date with the latest accepted standards?
W3C
Who is in charge of Web standards, like what is included in the HTML language?
W3C
What is the correct CSS syntax to define a black type format for the body tag?
body {color:black;}
Which command, if encountered in a loop, exits the loop?
break
Which command, if encountered in a switch/case block, exits the switch/case block?
break
What HTML goes into an external .js Script?
none
The ________ address, also known as the link address, is the address of a node as defined by its network interface card (NIC).
physical
For a client machine to run a specific application on a server, the _______ address must be used.
port
The primary colors that are combined to display literally millions of possible colors on a computer monitor are:
red, blue, and green
Which command, if encountered in a function, exits the function?
return false, return true
What's the modulus (%) operator do?
returns the remainder
The OSI model consists of _______ layers.
seven
As the data packet moves from the lower to the upper layers in the TCP/IP framework, headers are _______.
subtracted
What attribute in the <a> tag would you use to change the HTML content within a frame?
target
Why would you use an array in JavaScript?
to call similar variables in a function or loop
When using JavaScript to validate a radio button on an HTML form, you...
use variableChecked in a for loop and use an if statement to check
What JavaScript command starts an iterative, or loop statement?
while
How do you call a JavaScript function named myFunc()?
with an event like a mouseclick
How do you define a block of code in JavaScript?
with braces { }
A CSS style designed to only work in some contexts, uses what operator at the beginning of the style name?
.class or class=" "
How do you insert a comment in a CSS file?
/* */
What HTML section can contain JavaScript?
<body>
What is an array in JavaScript?
A series of similar variables
The TCP/IP _______ is equivalent to the combined presentation, application, and most of the session layers of the OSI model.
Application Layer
Which TCP/IP layer runs email programs, like POP and SMTP, and encryption programs, like SSL?
Application Layer
What does CSS stand for?
Cascading Style Sheet
What is one phase in the EBusiness Marketing Flow discussed in the chapter?
Eyeballs
<font> tags and style attributes are the accepted methods in the HTML 4.0 standard for formatting text.
False
Active Server Machines require the use of some sort of .NET program like ASP.NET to function.
False
After defining a schema namespace, the chapter suggests to start writing schemas from the outermost tag.
False
An extranet is a TCP/IP network (one that can use browsers, .NET, Java, etc.) that belongs to a company or organization, and access is restricted solely to authorized company/organization members, employees and/or other internal agents.
False
An intranet is a TCP/IP network (one that can use browsers, .NET, Java, etc.) that belongs to a company or organization, and access is restricted to authorized company/organization members, employees and/or other internal agents, as well as selected external entities, like suppliers, key customers, regulators, auditors, etc.
False
Developing Web pages requires specialized Web-development software, like Visual Studio.
False
Grouped radio buttons share the same value attribute but different name attributes.
False
HTML Tags are case sensitive.
False
HTML Web pages are designed to look identical across browsers and even different operating systems. (So, for example, HTML Web pages are designed to look the exact same on Macs and PCs)
False
In XHTML , text must be contained within the <body> tag.
False
In XHTML, tags must be in uppercase.
False
Internet Explorer can be used to validate your XML
False
It is difficult to make Web pages in HTML because of the additional software (like Visual Studio) required to make HTML-based Web pages.
False
Many developers prefer word processors (like Word) or text editors (like notepad) to edit HTML and CSS files.
False
Padding occurs between an elements border and other elements on the Web page.
False
Remote web hosting sites will prevent you from uploading incorrect HTML.
False
Schemas can limit allowable relationships in XML, but not content
False
Search engines report the cost per click at the ad level where the click occurs, and not at the keyword level.
False
Search engines utilize the keywords in your PPC advertising to further identify your site in normal "organic" searches.
False
Servers use special software to format your Web page before it goes to your client machine so that your browser can display it.
False
The Internet uses an advanced form of circuit switching to send data from computer to computer.
False
The World Wide Web (a.k.a. the Web) was created in a Swiss laboratory in the 1990s.
False
The cost per click will be equal to the bid amount of the highest bidder.
False
The search engine reach is one of the most important aspects to consider when developing a PPC strategy, especially for small businesses.
False
To add space to an element's margin, can use negative values for the padding property.
False
W3C endorses object-oriented design techniques for XML data stream design
False
With hyperlinks or images, absolute addresses can only access picture files or other Web pages that exist on another Web site somewhere on the Web.
False
XHTML has made HTML, for the most part, obsolete.
False
XHTML is easier to master, compared to HTML.
False
XHTML tags are case insensitive.
False
XML attributes are encouraged by W3C, and text between the tags is discouraged
False
You should always concentrate on the most-searched keywords. The businessperson who identifies the most-searched keywords will have the best sales campaign.
False
Which type of advertising is most risky for the advertiser?
Pay for ad availability
Which type of advertising is most risky for the advertising firm (e.g., Google)?
Pay per conversion
What is the alert function for in JavaScript?
To display a messagebox to the user
Why was the OSI model developed?
To provide standards that give systems a standard way for dissimilar computers to communicate
A network topology where every host computer, or server, within the network links to one centralized server is known as:
a centralized network
A network topology where every host computer, or server, within the network has links to several other servers is normally known as:
a distributed network
A network topology where every workstation (or PC) within the network has equivalent responsibilities and capabilities is normally known as:
a peer-to-peer network
As the data packet moves from the upper to the lower layers in the TCP/IP framework, headers are _______.
added
A CSS style designed to only work in some contexts, defined by the page developer, is called a:
class
What's the difference between a do loop and a while loop?
do is a posttest loop (automatically gets executed at least once) and while is a pretest loop
What JavaScript function is used to write text to the client Web page?
document.write
When using JavaScript to validate a select on an HTML form, you...
examine the selectedIndex attribute to see which radio button is clicked
HTML is better than XML at:
formatting data to the screen
The TCP/IP protocol consists of _______ layers.
four
How do you add a default background color for all <h1> elements?
h1 {background-color: color;}
What JavaScript command starts a conditional statement?
if...
The probability of a click on an ad once an impression is made...
increases with cost per click
What does the ++ (plus plus) operator do?
increment
The probability of a single impression on a keyword search...
is based on cost per click
What can JavaScript do?
manipulate HTML pages, react to events, validate form data, manipulate CSS styles, and make something move on a page