ITP 408 [design thinking & innovation]

Which of the following is not a characteristic of a design thinker? a. Conformist b. Maker c. Empathic d. Inquisitive e. Collaborator

a. Conformist

Typically, a primary package's use lifecycle starts with __________ and ends with __________. a. Its purchase; its disposal b. Its manufacturing, its disposal c. Its opening, its storing d. Extraction of raw materials; its disposal e. Its distribution, its dispensing

a. Its purchase; its disposal

According to Lockhart, packaging functions can be classified into the following areas: a. Protection, Utility, Communication b. Protect/Preserve, Contain, Transport, Inform/Sell c. Protection, Containment, Utility, Communication d. Protection, Containment, Communication e. Protection, Utility, Transport, Sell

a. Protection, Utility, Communication

Which of the following is not a characteristic of design thinking? a. Technology-driven approach b. Business-driven approach c. Visual and physical method d. Flexible problem-solving technique e. Human-centered approach

a. Technology-driven approach

The First Moment of Truth is related to the shelf impact of a product. a. True b. False

a. True

According to P&G, the Second Moment of Truth refers to the second that you have at the retail store to grab people's attention. a. True b. False

b. False

According to Procter & Gamble's marketing model, the First Moment of Truth of a product is related to its repeated use and its user experience. a. True b. False

b. False

Design thinking involves mainly divergent thinking. a. True b. False

b. False

The Second Moment of Truth of a product is related to its perceived value. a. True b. False

b. False

The design thinking approach to product development emphasizes which activities? a. Business-driven approach b. Non-judgmental brainstorming, interdisciplinary teams, early prototyping. c. Interaction with late majority users, engineering graphics, careful and meticulous design processes. d. Disciplinary focus, quantitative analysis, early engineering models. e. Longitudinal socio-technical analysis, quantitative experimentation, formally structured team roles.

b. Non-judgmental brainstorming, interdisciplinary teams, early prototyping.

The first iPod launched in 2001 and iTunes are examples of evolutionary innovation or revolutionary innovation: a. Evolutionary b. Revolutionary c. None of the options are correct

b. Revolutionary

Why does empathizing with consumers in a design process help to develop successful consumer packages? a. Empathy enables engineers to talk with consumers by phone to understand their needs. b. Empathy helps to gain a deeper understanding of cutting-edge packaging technology. c. Empathy reveals gaps between what people say they do and what people actually do with a packaged product. d. Empathy that comes from observing users enables design thinkers to uncover deep and meaningful technological trends.

c. Empathy reveals gaps between what people say they do and what people actually do with a packaged product.