JOUR 380 Final Study Guide
John Wooden's definition of success
"Success is peace of mind that is the direct result of self- satisfaction in knowing you did your best to become the best that you are capable of becoming."
The challenges facing sports venues today such as the Rose Bowl Stadium and Coliseum in a highly competitive environment, with renewed emphasis on finding new revenue streams and enhancing the fan experience
- Rose Bowl Stadium: first time teams in big 10 are playing here, so a lot of people are wanting to see this in person - new revenue streams and enhancing the fan experience: Example: At Petco Park, the San Diego Padres were offering a "5 for 5" promotion a few years ago where game attendees could get 5 items for $5, including a hot dog, soda, bag of peanuts, bag of popcorn, and a cookie. Clearly, this promotion wasn't profitable for the Padres, but it helped get fans to the games ... where they likely had to buy tickets, pay for parking, probably buy more food, and maybe merchandise
sam cunningham
- went to usc, played well - went to patriots and had good season - BIGGEST THING: scored 3 touchdowns aginst alabama when they were an all white team - coach was bair bryant - coach decided needed to go against the rules and recruit black players - black players started becoming integretted into college football
JOUR 380 definition of a BRAND:
-A collection of perceptions in the mind of the consumer You... (Personal Branding) (Be a good Person) Examples: Dodger Blue
A Few Final Thoughts About the Road to Success
1. DREAM BIG: Believe in yourself 2. MAKE YOURSELF INVALUABLE: Wherever you are 3. NEVER GET OUTWORKED: You may not have the most talent, but you can always be the hardest worker 4. TREAT PEOPLE WELL... and with respect
Jeffery Fellenzer's Pro Sports Ownership Checklist
1. Has a clear vision 2. Not afraid to spend money 3. Passionate and compassionate 4. Accessible and accountable 5. Aggressive, not reckless 6. Innovative/adapt 7. Stays connected to the fan base
Definitions of a Brand
1. The intangible sum of a product attribute: its name, packaging, and price, its history, its reputation, and the way it's advertised. 2. A name, sign, or symbol used to identify items or services of the seller(s) and differentiate them from goods for competitors Examples: Nike, Target, McDonalds, Shell, Starbucks, Apple
Hall of Fame Sports Broadcaster Dick Enberg (1935-2017): Advice for the Future
1. Write 2. Listen 3. Prepare 4. Laugh 5. Be Kind
What would be a professional sport where you would have more examples of loss leaders and why?
Baseball: there's more inventory Baseball has the biggest stadiums with football You could get season tickets for cheap and go to 81 games "Bobble head day" - what can you do to get people out there Los Leader Def: a product sold at a low price (at cost or below) to stimulate other, profitable sales In pro sports, it's a way to lure fans into an arena or stadium, even at a loss to the team, in hopes of gaining the lost revenue back-many times over-with return trip to the same venue
How does John Wooden measure character vs. reputation
Be more concerned with your character than your reputation. Character is what you really are. Reputation is what people say you are.
Key elements of Coach Wooden's Pyramid of Success that we discussed in class: 1) the cornerstones, 2) the core and 3) what it all leads to in the top block.
Enthusiasm: Brushes off upon those with whom you come in contact. You must truly enjoy what you are doing. Industriousness: There is no substitute for work. Worthwhile results come from hard work and careful planning. Competitive Greatness: Be at your best when your best is needed. Enjoyment of a difficult challenge.
Abraham Lincoln's connection to one of Prof. Fellenzer's 4 P's
Few people have suffered more personal, professional or political adversity than Abraham Lincoln. He persisted in the face of failure and emerged victorious. The model Mr. Lincoln gave us with his persistence is one we can remember in the face of our own setbacks. And what is most wondrous of all is that persistence is a quality that we ourselves control. You, and only you, can decide whether you will "stay the course."
The importance of strong, committed ownership in creating a winning and sustainable team culture, including the O'Malley family (former owners of the L.A. Dodgers; see Fred Claire's "Keys to Building a Winning Sports Franchise" in Week 9) and the late Jerry Buss with the L.A. Lakers ... and how business impacts important ownership decisions such as selecting franchise names
Former Los Angeles Dodgers general manager, vice president of public relations, baseball writer, Caltech/USC adjunct professor, GM and architect of the Dodgers' 1988 World Championship team: --Begins with strong, committed ownership—with the Dodgers, the O'Malleys (former owners) set a great example by usually being the first to arrive every morning; it was a family business --Produce a good product; have success on the field --Create the proper image --Cater to your key customers: season-ticket holders and the general public --Establish credibility and trust with the fans and media --Don't overreact to events or the media --Always ask yourself this question: How can we improve our product? --Delegate responsibility to your management team, and then let them do their jobs; there should always be open lines of communication --Always treat your employees well; examples: 401K program, job security, promotions from within, good working conditions, show appreciation for a job well done (example: ice cream served to employees at Dodger Stadium on those days when the team was in first place)
more wooden shit
His definition of success is the satisfaction that comes from the peace of mind knowing you did everything in your power to succeed. Professor Fellenzer said hard work gets you to the top, but it takes character to keep you there. The "final score" is not really the final score. The final score comes when you did everything in your power and as a team to perform your best. It does not matter if one man's ability is better than you as long as you did your best. Obstacles and opportunities are in the same neighborhood. It is the obstacles and adversity that give you the opportunity to improve. "Do not cheat. Do not Lie. Do not steal" "Don't lie that way you don't have to remember a story" "Love is the greatest word in our language." his other favorite word was balance.
John Wooden's "greatest joy"
I believe the greatest joy one can have is doing something for someone else without any thought of getting something in return. - The more concerned we become over the things we can't control, the less we will do with the things we can control. - Being average means you are as close to the bottom as you are to the top. Don't be average!
ESPN 2011 partnership
In 2011, ESPN established a partnership with regional sports networks in order to access TV and media rights for the Pac-10 which then expanded to the Pac-12. This was a particularly unique deal as regional sports networks fight to compete with national networks such as ESPN and this had never been done by other large networks such as CBS and Fox. This unlikely union came about as ESPN wanted to expand westward as there was a growing fanbase that they wanted to capitalize and diversify upon on the west coast.
John Wooden from blaze
John Wooden believed the greatest joy in life was doing something for someone else without any thought of getting something in return. Wooden's two favorite words in life were love and balance. He stated that one should be more concerned with his or her character over their reputation, as character is what you truly are and reputation is what people think you are. Jackie Robinson stated that "A life is not important except the impact it has on other lives." Some additional Weekly Wooden's I enjoyed include the idea that there is nothing wrong with someone being better than you, as long as you did everything possible to prepare yourself. Also, his seven-point creed which he adopted from his father which includes advice such as being true to yourself, drinking deeply from good books, and capitalizing upon each day. Lastly, his "final score" quote in which he states how it's not the final score that matters but how well you prepared yourself and your team.
What is an example of Branding in its most purest form?
Long Beach State Dirtbags (was not a part of the campaign, it just happened and it took over)
John Wooden's 2 favorite words
Love is the greatest of all words in our language. Coach Wooden's other favorite word: Balance.
Luisa Harris
Luisa Harris is considered to be the "Queen of Basketball." She was a very tall and very talented player who got her start playing on the hoop in her front yard with her neighbors. She went on to be a star both at her high school and in college, where she led her team to numerous championships. She was on the first-ever U.S. women's basketball team where she made history by scoring the first basket. She eventually got a call to try out for an NBA team. She was shocked to call because she was a woman and felt she could not hang with the men. This combined with the fact that she wanted to raise a family, she turned it down. She went back to a very normal life with her family and never got the fame or attention she deserved, which is why Ben Proudfoot made a documentary to try to finally get her story the recognition it deserves. He chose to make it a short 22 min documentary because his intention was to get as many people to view it as possible, not to make millions off of it as a box office film. With this goal, the film was crafted for easy viewing that could be watched on a phone and capture the audience's attention in a short amount of time with her remarkable story.
John Wooden's view of overachievers
NO ONE is an overachiever. How can you rise above your level of competency? We're all underachievers to different degrees. You may hear someone say that a certain individual "gave 110%." How can that be? You can only give what you have, and you have only 100%. From Professor Fellenzer: Never let anyone call you an overachiever. If anyone calls you an overachiever, tell them: "There's no such thing as an overachiever. If you achieve something, then you were obviously capable of achieving it! Apparently YOUR expectations for me weren't high enough. That's on you, not me."
Todd Lieman
Perspective, Priorities, Process, Practice = Purpose "Be who you are and say how you feel because those who mind don't matter and those who matter don't mind" (Dr. Seuss) "Opportunities don't "present themselves" - they are made" (Dr. Wooden) What did Wooden say about luck? Opportunity and preparation. It is not about luck. If you are going after what you want... It takes even MORE work. "Being inspired" and "giving perspective" requires action. Don't get caught in the "overexposure of inspiration" trap. Both are easy to find... and difficult to keep. Words Matter/Thoughts Matter Fit In vs. Belong Have to vs. Get to Goals vs. Process Motivation vs. Drive What If vs. When I I want vs. I will Dream vs. Visualize Passion vs. Purpose Interested vs. Inspired Believe vs. Know Chase vs. Attract "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment" 80% of people are unfulfilled and hate their jobs. Why? They fall into potholes: fear, judgment, lies, Can't. Don't. Ever. Give. Up. Go to work for people, not the company Protip: Work for the Right People Protrip2: Know your buttons
The personal and professional qualities that are essential in the sports business and sports media worlds today, such as the "Keys to Success" and advice from Professor Fellenzer about the importance of standing out and finding your separators, plus the suggestions/life lessons from our guests in class this semester
Professor Fellenzer has emphasized that success begins with strong ownership. Without strong ownership and the ability to make important decisions, you will never have success. His number 1 key to success is make yourself invaluable. Three other keys are to be prepared to wear many hats, don't be afraid to admit you don't have the answer, and build strong relationships. Passion, Preparation, Performance, and Persistence
Professor Fellenzer definition of brand
Professor Fellenzer stated that a brand is a collection of perceptions in the mind of the consumer. He also noted that the most important brand is yourself; personal branding can be seen as the most important branding. The "dirtbags" is the official name for the Long Beach State varsity baseball team, which is a pure example of branding. They adopted the nickname they had for years as their official team name as it matched their gritty playing identity more than their original name, the 49ers. This branding wasn't a publicity stunt but rather one that was adopted naturally which gave the team a proper brand name.
sports acting as a change agent in society
Sports are largely a vehicle for social change in society. As we discussed and viewed in "Against the Tide," college football had a tremendous impact on race relations in the south. The 1970 game that featured the integrated Trojan versus the segregated Alabama Tide was more than just a football game, it was a game for the African American community down in Alabama as a USC player reflected in the assigned article. It was a catalyst for integration on Alabama's team and USC's performance proved to them that they were far behind the times. Another example that had implications far beyond just race relations was the case of Curt Flood, who later became known as the "father of free agency." His refusal to report to the Phillies due to the racism and discrimination of the city called the Reserve Clause into question, which prevented players from having a say in which team they would be going to. While Flood lost the case against the league and largely sacrificed his own career, all those who now enjoy the 10 and 5 rule and free agency can thank him. He was blackballed from the league for refusing to report, but he said he saw it more as a social justice issue.
The escalating college sports "arms race," driven by football, as schools try to position themselves for success by chasing richer TV/media rights deals, establishing a strong presence in the name, image and likeness space, being active in the transfer portal, conference realignment, renovating facilities and stadiums, showing little patience in firing coaches at any time, hiring expensive new coaches, introducing flashier football uniforms, and putting more emphasis on marketing and branding in their programs to attract the best recruits
The "arms race" within college athletics was brought to a new height during the Phil Knight and Tinker Hatfield era at the University of Oregon. The University of Oregon wasn't an exceptionally notable program at the time; however, under Knight's guidance recruits began rushing to Oregon as they rebranded themselves through the flashy jersey designs and gear that Knight provided through his Nike empire which seemingly separated Oregon from the rest. In turn, this led to a massive growth in Oregon athletics and with a surge of big-name recruits, also came a surge in revenue for the school and the company. There are many instances of schools now using their stadiums and arenas to attract attention to their programs—similar to Oregon—such as Boise State's blue turf football field or Coastal Carolina's turquoise field. In a year where sports were sometimes the only thing of interest going on, the subtleties such as the colors of these fields stood out more to fans and drove interest in the programs more than ever. Additionally, these colorful fields obviously attract the eye more than the average field and in turn, this will attract the viewers' eyes to the advertisements present there as well. As we discussed in class, branding can be understood as a collection of perceptions in the mind of the consumers, thus, with these colorful and unique fields, fans are destined to recognize and remember these schools much more, simply through the fact that their turf may be a different color. Pac-12 schools are unable to dictate their desired starting times for home football games as they must cater to the east coast audience and networks (ESPN) as the time difference factors into the scheduling of games with other programming logistics.
The disruption and culture change caused by the rapidly evolving name, image and likeness rules that allow college athletes to receive compensation as players and influencers ... and how these NIL laws are related to the historic O'Bannon and Alston cases vs. the NCAA, involving the rights of college athletes
The O'Bannon and Alston Case played a huge role in the eventual passing of the NIL legislation. The Alston case was aimed to repeal the decision of what college athletes can "legally" receive payment for besides scholarship, room, board, etc. It brought great attention to these issues that have been protested for years by players and many supporters. Additionally, the O'bannon case was monumental as Ed O'Banon sued for the use of his name, image, and likeness that was featured in an EA Sports game. He received no compensation, yet the game was profiting off of his image which is definitely a cause for protest by O'Bannon. Justice Kavanaugh took the athletes' side and was in favor of the passing of the NIL legislation. He felt passionate that the NCAA is not above the law. He defended his stance by pointing out that in no other place in America are employees legally allowed to work without compensation and athletes essentially providing service to these teams and companies should be no different. Through NIL deals athletes are also able to learn marketable skills and learn to add value to business relationships.
Women's lacrosse (intersection between sport's and business)
The primary reason USC athletics added women's lacrosse in 2013 was to influence an influx of east coast students—where lacrosse is more popular—in order to access the wealth that the opposite coast possesses. By integrating a new demographic into the student body, USC was hoping that parents and relatives would donate more to the University. They were unable to add a men's varsity lacrosse team; however, due to Title Nine restrictions. .
What is a loss leader?
The term "loss leader" refers to a product sold at a low price to stimulate profitable sales, or simply a way to lure fans into stadiums. Sometimes this may result in a financial loss to the team; however, they're banking on the hope that they will eventually gain this lost revenue back, with fans making return trips to their stadium. For example, at Petco Park, the San Diego Padres were offering a "5 for 5" promotion a few years ago which consequently lost them concessions profits but may have driven continued fan engagement. Two examples of a "loss leader" in professional sports include teams "tanking" during the regular season in order to acquire a better draft pick in the following year's draft. As well as, teams releasing potential valuable players in order to dump their excessive and burdensome contracts.
How did Coach Wooden make fate his friend?
This is the story about Coach Wooden, then the head basketball coach at Indiana State, trying to decide between two job offers in spring 1948: UCLA or Minnesota. The job he really wanted was Minnesota because he preferred to stay in the Midwest, being from Indiana. Someone from the Minnesota athletic department was set to call at 6 p.m. on that fateful day, but didn't--as it turned out, due to a snowstorm and power outage in the Twin Cities. So when UCLA called at its appointed time of 7 p.m., Coach Wooden accepted the job. When the person from Minnesota finally got through at about 7:15 p.m., Coach Wooden had already given his word to UCLA. That meant something to him. He didn't whine, complain or make excuses (part of his "Two Sets of Threes"), instead he made the best of his circumstances at UCLA, where his teams won 10 NCAA championships--including 7 in a row and 88 consecutive games at one point--on the way to becoming a Hall of Fame player, coach, teacher ... and person.
three other examples of the direct relation to sports and business
Three other examples of the direct relation to sports and business include naming rights in which a company pays a yearly fee to attach its name to a stadium or arena, for example, Crypto.com Arena. Second, Title Sponsorship which refers to a specific event in which a company's name is in the title of the event; for example, the Genesis Invitational. Presenting Sponsorship, which differs from Title Sponsorship as the company name comes after the event name, for example, The Rose Bowl Game presented by Capital One Venture X. Third, NIL deals with college athletes—sometimes college recruits—are now one of the more prominent examples of the correlation between sports and business. These examples can be considered investments by the companies paying for advertisements and brand association, and they are more often than not productive investments otherwise these sponsorship deals wouldn't be as coveted. Lastly, the extreme marketing and brand power professional sports hold cannot be more clearly seen than during the Super Bowl. Companies are paying upwards of 5-10 million dollars for 30-second commercial slots as the following and viewership in professional sports—particularly the NFL—is unmatched
The significant changes in the ticketing practices and strategies for professional and college sports, with pro sports following the lead of colleges with "variable pricing," and the lead of the airline, hotel and rental car industries with "dynamic pricing," plus the trend to more creative ticketing packages today
Variable pricing is differing prices for the same seat depending on the game. This is decided before the season. Dynamic pricing is the fluid movement of pricing throughout the duration of the season. Baseball was the first to use dynamic pricing to capitalize on when attendance was up versus down with such a long season. Subscription ticketing is discounted ticket bundles paid for monthly. This has become a popular trend as it is cheaper and very committed fans are able to have their tickets secured to support their team.
random stuff about wooden pyramid
Wooden's cornerstones were industrialism and enthusiasm. The core consisted of dedication, teamwork, and passion. The top was success. Winning was nowhere on the pyramid
When the Clippers are making a trade for a player that costs as much as James Harden, what are some of the things they are thinking about?
answer: change the stadium They try to carve their own identity and stray away from the Lakers. When they move, they will have more say on when they play. They want to have a very distinct identity and if they can get 1 good season out of James Harden and get a championship, then they'll do it. Having him will also sell season tickets for next year.
The three major revenue streams at ESPN
direct consumer revenue, affiliate revenue, and advertisement fees. Contrary to popular belief, affiliate revenue streams actually generate the most revenue for ESPN, making up nearly 75% of their yearly revenue. ESPN's business model, however, is becoming threatened due to the rise of streaming—both legal and illegal—platforms over television, as well as, the rise of sports betting in the U.S. which has skyrocketed since the beginning of the pandemic. ESPN has been somewhat forced into adopting sports betting into their platforms as it is what is currently driving viewership nationwide and competing companies have begun to invest in this growing business as well. Thus ESPN must maintain its market dominance and plan to invest in the sports betting sector, while also maintaining the family-friendly reputation they have developed over the past decades. Guest speaker, Ilan Ben-Hanan, noted that there are implicit biases that take place at ESPN, and one that has bothered me for quite some time, is the east coast representation on their platform as it seems west coast teams are frequently underrepresented on their network due to their stationing in Bristol, Connecticut and wide viewership on the east coast. An example of this would be the consistent primetime coverage of the Yankees and Red Sox within their MLB coverage—regardless of their success in the given season—while teams like the Giants and Dodgers sometimes don't receive the limelight they deserve—even in a historic season like this past year. Another more recent example would be the heavy coverage of Coach K's last home game as the east coast maintains a large Duke basketball following that ESPN must monitor.
The continuing loss of subscribers to ESPN, based on the changing viewing habits of consumers in moving away from traditional cable TV bundling packages while embracing mobile devices and less expensive streaming services to consume sports, while ESPN continues to pay expensive rights fees to the major professional sports leagues and college conferences
https://www.latimes.com/entertainment-arts/business/story/2023-09-02/disney-iger-espn-streaming-cable-charter#:~:text=While%20consumers%20are%20cutting%20the,TV%20subscriber%20revenue%20in%202023
Journalist, Ken Belson findings
investigated the presence and sentiment of women working within the NFL and in essence, his findings were quite disgusting. His research found that to this day, many former staff members say the league's culture remains demoralizing to women, who felt unacknowledged and disrespected which drove many of them to quit their jobs. There have also been many instances of sexism within organizations such as the Washington Commanders, who in 2020 had sexual harassment allegations reported against them. The NFL then reached an agreement with the franchise that prohibited the release of the information—obtained from the team during the investigation—without the team's consent. In turn, the NFL only released a summary of the findings which many women working for the NFL found wrong as they saw it as a ploy to protect both the organization and the league identity. The Super Bowl, however, is able to charge large sums of money for short advertisement slots as it is one of the most-watched programs of the year that is notoriously viewed for its curated commercial time. The NFL is also one of the largest businesses in the nation and can command that type of demand for its airtime. Brands are able to take advantage of the Super Bowl as a commercial that is beloved by viewers will almost always increase revenue and brand placement.
Jackie Robinson
one of the most notable and historic athletes in history due to his courage and determination during an era of conflict and racism. He was born in Los Angeles and attended UCLA where he became a four-sport standout athlete. Robinson found success across his athletic endeavors, although, finding the least success in baseball as he posted a sub .100 batting average in his one season with the Bruins ball club. Thus, it's somewhat comical that baseball was his eventual profession, and believe it or not, he became quite good at it. However, he holds an important place in American history as he broke the color barrier in the MLB, becoming the first African-American MLB player. He was the first African-American MLB player to win rookie of the year, MVP, and to be inducted into the Hall of Fame. Additionally, he enlisted in the U.S. Army in the midst of his playing career and experienced many acts of racism which eventually led to an honorable discharge from the Army. Lastly, April 15th, 1947 is an important date as it was on this day that Jackie Robinson broke the color barrier in national professional sports.
rose bowl stadium vs rose bowl game—differentiation
sources of revenue
Louis Zamperini
was a World War II veteran with a remarkable story. During the war, his plane went down and he and two other passengers were stranded on a lifeboat for 47 days fighting off sharks and eating fish to survive. A Japanese warship was the first to find them and took the as prisoners of war. He was relentlessly abused and tortured for years until he was finally rescued. He was a remarkable man who was able to forgive those who tortured him so horribly. He was a track and field star. Love, hope, cheerfulness and forgiveness
Ned Colletti
was able to separate himself from the pack early in his career when he was asked to decide between two jobs to interview for but instead chose to interview for both, combining the two jobs into one and effectively cutting costs for the Chicago Cubs. This was unprecedented and caught the attention of the Cubs who in fact hired him for both due to his determination. Colletti was able to negotiate this monumental trade with the Boston Red Sox as he preached the idea of value that athletes can bring beyond the diamond. By bringing in a big-name star like Manny Ramirez or Adrian Gonzalez, the Dodgers would witness growth not only in the wins column but more so with fan engagement and ticket sales. These players offer excitement and a whole assortment of revenue boosters including increased jersey and merchandise sales, increased promotional influence such as bobblehead night, and increased ticket sales. Thus he was able to convince upper management to strike on that major deal in 2012. Now the Dodgers spend nearly the most money in the league on free agents and such.
Three of Monica Mendez's career
were to pick up the trash, lose the attitude, and ask questions. Ms. Mendez said that it is not as important to have knowledge about the sport as long as you are willing to learn, work hard and provide value in other ways. She said she had no prior knowledge of boxing before working for Golden Boys, however, she worked hard and was an asset to their team. Sedona Prince is a women's basketball player at the University of Oregon who made a viral TikTok that highlighted the utter discrepancy between the men's and women's NCAA tournaments. The video showed the drastic difference in the facilities provided to them, the merchandise and swag bags, and more. It got millions of views drew attention to the inequity in women's and men's sports and was largely the catalyst to an extensive review and correction of these policies. The NCAA drew up an 114-page document highlighting the issues and how to remedy them to provide equity in all things that encompassed this tournament. This includes women getting the same amount of people on their team on the sidelines, more teams added to the tournament, the same swag that the men get, the same facilities and the list goes on. However, the effects of this extend beyond this tournament and has called for a review of gender equity across all sports.
Three reasons Los Angeles times "Angels to be a team of 2 cities"
— grow the fanbase, increase value of angels future television contract, wanted to attract the attention of national advertisors
