AGBU EXAM 2 MKTG

Which of the following represents organization change by means of a change in organization design?

Adopting a new main basis of departmentalization

Example(s) of psychographic or behavioral market segmentation for branded food products would include:

All of the above (The healthy lifestyle, Gourmet, Young and rebellious)

Which of the following are styles of leadership identified by the Managerial Grid?

All of these are correct.

Which of the following are kinds of techniques used in organization development

All of these are interventions or activities used in organization development

Which of the following is a common reason for resistance to change?

All of these are reasons for resistance to change.

Stages in organization revitalization include

All of these are stages in organization revitalization

Which of the following would NOT come under the broad heading of organization change by means of changing strategy?

Changing the job specifications for a number of positions in the organization.

Which of the following is NOT one of the characteristics of Weber's bureaucracy?

Close personal relationships between supervisors and subordinates

Essex Incorporated owns a pizza chain, an insurance company, a chain of convenience stores, and a hardware chain. Each business is run by a general manager, and the overall performance of each business is evaluated by the Essex corporate staff. As of late, financial performance has been less than desirable. Which form of organization design does Essex have?

Conglomerate (H-form)

The systematic distribution of power and authority to middle- and lower-level managers throughout the organization is

Decentralization.

Grouping customers according to age, income, and education is called __________ segmentation

Demographic

All of the following are alternatives to specialization except

job delegation.

Ray owns and operates a small, rural farm. His organization should be ____________ than a large organization.

less specialized

For multinational companies, an especially appropriate basis of departmentalization is

location.

A manager who has only a few subordinates has a span of management that is

narrow

Caterpillar was caught unprepared for the worldwide recession in the construction industry in 1982. It took several years for the company to change and regain its industry leadership. This is an example of

reactive change

Organizations that focus primarily on communicating the benefits of their products are _______.

sales-driven

Delores is the legal counsel for a major manufacturing facility in the Midwest. Her position is considered a ___________ position.

staff

An organization development technique that assess current leadership styles is

the Managerial Grid

. If the income elasticity coefficient is negative, it means that

the good is inferior so that if income falls, the quantity demanded of the good will rise

If clearly definable differences between production technologies exist for farmers in a firm's target market, an agribusiness should use a _________ ____________ strategy.

Operating characteristics segmentation

The marketing mix includes all of the following, except

Profit

___________ innovations are new products or technologies developed by an organization that completely replace the existing products or technologies in an industry.

Radical

An assembly operation includes four different jobs. Bob spends three weeks on each of these jobs and then starts the cycle over again with the first job of the operation

Rotation

Which of the following factors would probably make use of a matrix organization design INadvisable?

Several similar businesses owned by one corporation

Characteristic(s) of a market-driven organization would include

Solve a problem

The basis for all job-design activities is

Specialization

The job design in which workers are given more activities to perform and more discretion about how to perform them is called

Specialization.

___________ innovations are changes in the physical appearance or performance of a product or service.

Technical

Which of the following represents organization change by means of change in technology/operations?

Upgrading the management information system

A wide span of management results in

a flat org

All of the following are advantages of product departmentalization except

administrative costs are lower

A System 4 design has

all of these

All of the following are factors that influence group effectiveness except

all of these are factors that influence

Organization charts

can be thought of as a picture or map of an organization

An organization where power and control are kept at the top levels of management is

centralized.

Effective delegation incorporates all the following steps EXCEPT

closely supervising the subordinate following the delegation

The technology in which the product is manufactured in assembly-line fashion by combining component parts into a finished product is

continuous-process

All of the following are basic organizing components except

decision making

The first stage of the organizational innovation process is

development

AT&T frequently surveys its employees to measure such things as the level of worker job satisfaction. Such surveys are one of the interventions used in organization _______

development.

Danny "Dime" Donahue is a neighborhood's 9-year old entrepreneur. His most recent venture is selling homemade brownies that he bakes himself. At a price of $1.5 each, he sells 100. At a price of $1.00 each (new price), he sells 300. Is demand elastic or inelastic over this price range?

elastic

A force-field analysis identifies

factors that facilitate and hinder organization change.

A regional tractor manufacturing operation has the following divisions: manufacturing, finance, human resources, marketing, and shipping/receiving. This is an example of ________ departmentalization.

functional

Weber's guidelines for bureaucratic design include all of the following except

functional departmentalization

If demand had the same elasticity for a price decline from $1.00 to $0.50 as it does declines from $1.50 to $1.00, would cutting the price from $1.00 to $0.50 increase or decrease Danny's total revenue?

increase

All of the following are situational influences on organization design except

type of departmentalization

Jane owns a company that prepares and sends customized "goody" baskets to a firm's clients depending on their special requests. This is an example of ___________ technology

unit or small batch

If clearly definable differences between market segments do not exist the best market strategy is the

Mass marketing strategy

Very large organizations have difficulty developing an organization chart because

of the large number of positions involved.