kh cast 2
What is the term used to describe the conscious designing of the store space and its various dimensions such as color and lighting?
Atmospherics
Which theory assumes that learning takes places as a result of responses to external events?
Behavioral learning
The study of how we select, use, and dispose of products or services to meet needs/wants
Consumer behavior
High levels of arousal and low levels of pleasure make a person feel
Distressed
Which of the following motivational theories suggests that behavior is cognitive and is pulled by the expectation of achieving a desirable outcome?
Expectancy theory
Consumers cannot be segmented according to their shopping orientation. True or False?
False
When you buy a cinema ticket you are most likely expressing_______ needs
Hedonic
If I go into a store to buy milk and come out with 3 candy bars- what kind of purchase would that be?
Impulse
What are stages of memory process?
Input, Encoding, Storage, Retrieval
Which of the following is not a point of purchase stimulus?
Light in the stores
Linking product attributes to terminal values is called
Means end chain analysis
Process of acquiring info and storing it over time so that it will be available when needed is called
Memory
Another name for instrumental conditioning is______ conditioning
Operant
In Maslow theory of need, what is the highest level of needs(the one that gets satisfied at last)?
Self-actualization
According to a person-situation segmentation matrix for sun cream, the product antifreeze formula is best emphasized in which of the following situations? a. Skiing
Skiing
What term us used to refer to the personality of a store?
Store image
Modern consumer culture is often described as being characterized by consumption based identities
True
Nostalgia describes a bittersweet emotion, where we view the past with both sadness and longing
True
Stimulus generalization refers to the situation whereby a stimulus that is similar to the conditioned stimulus evokes a response
True
Using secret shoppers at unannounced times would follow which reinforcement schedule?
Variable-interval reinforcement
