kh cast 2

What is the term used to describe the conscious designing of the store space and its various dimensions such as color and lighting?

Atmospherics

Which theory assumes that learning takes places as a result of responses to external events?

Behavioral learning

The study of how we select, use, and dispose of products or services to meet needs/wants

Consumer behavior

High levels of arousal and low levels of pleasure make a person feel

Distressed

Which of the following motivational theories suggests that behavior is cognitive and is pulled by the expectation of achieving a desirable outcome?

Expectancy theory

Consumers cannot be segmented according to their shopping orientation. True or False?

False

When you buy a cinema ticket you are most likely expressing_______ needs

Hedonic

If I go into a store to buy milk and come out with 3 candy bars- what kind of purchase would that be?

Impulse

What are stages of memory process?

Input, Encoding, Storage, Retrieval

Which of the following is not a point of purchase stimulus?

Light in the stores

Linking product attributes to terminal values is called

Means end chain analysis

Process of acquiring info and storing it over time so that it will be available when needed is called

Memory

Another name for instrumental conditioning is______ conditioning

Operant

In Maslow theory of need, what is the highest level of needs(the one that gets satisfied at last)?

Self-actualization

According to a person-situation segmentation matrix for sun cream, the product antifreeze formula is best emphasized in which of the following situations? a. Skiing

Skiing

What term us used to refer to the personality of a store?

Store image

Modern consumer culture is often described as being characterized by consumption based identities

True

Nostalgia describes a bittersweet emotion, where we view the past with both sadness and longing

True

Stimulus generalization refers to the situation whereby a stimulus that is similar to the conditioned stimulus evokes a response

True

Using secret shoppers at unannounced times would follow which reinforcement schedule?

Variable-interval reinforcement