Management 4000 Final
7 principles of admirable business ethics
1) be trustworthy, 2) be open minded, 3) honor commitments and obligations, 4) do not misrepresent, exaggerate, or mislead, 5) be a visibly responsible community citizen, 6) utilize your accounting practices to eliminate questionable activities, 7) do unto others as you would have them do unto you
steps in QSPM
1) make list of firm's key external opportunities and threats and internal strengths and weaknesses in left column, 2) assign weights to each external and internal factor, 3) examine stage 2 (matching) matrices and identify alternative strategies that the organization should consider implementing, 4) determine attractiveness scores, 5) compute total attractiveness scores, 6) compute sum total attractiveness scores
steps in product positioning
1) select key criteria that effectively differentiate your product/ service, 2) create 2d product positioning map, 3) look for vacant areas (niches). 4) develop marketing plan
price earnings ratio method=
(stock price / EPS) x net income
example of ethically, legally, and economically responsible companies
Walmart, SAS, P&G
social responsibility
action an organization takes beyond what is legally required to protect or enhance the well being of living things
business ethics
principles of conduct within organizations that guide decision making
QSPM stands for
quantitative planning matrix
example of ethically and economically responsible companies
the body shop
symptoms of ineffective organizational structure
too many levels of management, too many meetings attended by too many people, too much attention directed toward solving inter-departamental conflicts, too large a span of control, too many unachieved objectives
net worth method=
total shareholder's equity - (goodwill + intangibles)
2 criteria of effective product positioning
uniquely distinguishes company, leads customers to expect slightly less service than a company can deliver
example of economically responsible companies
Ford (pinto), Enron, Nestle
example of legally and ethically responsible companies
GE, Dicks
example of ethically responsible companies
J&J (tylenol), Heaven's Hill, Merck (river blindness)
example of legally responsible companies
Napster
example of legally and economically responsible companies
Protective bankruptcy, union carbide
disadvantages of functional structure
accountability forced at the top, delegation of authority and responsibility is not encouraged, minimize career development, low employee and manager morale, inadequate planning for products and markets, leads to short term narrow thinking, leads to communication problems
advantages of divisional structure
accountability is clear, allows local control of local situations, creates career development chances, competitive internal climate, promotes delegation of authority, allows easy adding of new products or regions, allows strict control and attention to products, customers and or regions
reasons for CSR
address social issues business caused and allow business to be part of the solution, protects business self-interest, limits future government intervention, addresses issues by using resources and expertise, addresses issues by being proactive
what does consonance mean?
agreement or compatibility
what do policies reduce?
amount of time managers spend in decision making
what is a major instrument for monitoring projects to achieve long term goals/ objectives?
annual objectives
what is the basis for allocating resources?
annual objectives
what is the primary mechanism for evaluating managers?
annual objectives
long term objectives are broken down into:
annual objectives for divisions
balanced score card
approach to strategy evaluation that aims to balance short and long term concerns, financial and non-financial concerns, internal and external concerns
what do policies set?
boundaries, constraints, and limits on the kind of administrative actions that can be taken to reward and sanction behavior
feasibility
can the strategy be attempted within the resources of the firm
3 general motives of legal responsibility
compliance, avoid civil litigation, anticipation
internal evaluating strategies
consistency, feasibility
external evaluating strategies
consonance, advantage
4 criteria for evaluating strategies:
consonance, advantage, consistency, feasibility
disadvantages of divisional strucutre
costly, duplication of functional activities, requires skilled management force, requires elaborate control system, competition among divisions can become so intense it is dysfunctional, can lead to limited sharing of ideas and resources, some regions/ products/ customers may receive special treatment
why strategy evaluation is more difficult today
domestic and world economies are more interrelated, product life cycles are shorter, technological advancements are faster, change occurs rapidly, competitors abound globally, planning cycles are shorter, social media and smart phones
restructuring is also known as
downsizing, right sizing, delayering
individual barriers to change
economic insecurity, fear of the unknown, threats of social relationship habit, failure to recognize need for change
how to determine correct strategy (what leads to what?)
environment -> strategy -> structure
espouses vs. engage
espoused is what they say they care about, engaged is the action taken
3 domain appraoch
ethical, legal, economic responsibility
3 basic activities of strategy evalution
examine underlying bases of firm's strategy, compare expected results with actual results, take corrective actions to ensure performance confroms to plans
sustainability
extent that an organization's operations and actions protect, mends and preserve rather than harm or destroy natural environment
4 perspectives of balanced scorecard
financial, learning and growth, customers, internal business processes
types of managing resistance to change
force change, educative change strategy, self-interest change strategy
divisional structure
functional activities are performed both centrally and separately in each division, geographic area, product and service, customer process
2 common structures
functional, divisional
alternative segmentation strategies
geographic, demographic, psychographic, behavioral
functional structure
groups tasks and activities by business function (productions and operations, marketing, finance and accounting, R&D, management info systems)
what does structure largely dictate?
how objectives and policies will be established and how resources will be allocated
what is market segmentation widely used in?
implementing strategies
for product positioning map, where do you not want to be?
in the middle of the map
what do intensive strategies require?
increased sales through new markets and products
policies (lowercase p)
instruments for strategy implementation
retention based segmentation questions
is customer at high risk of cancelling company's service? is customer worth retaining? what retention tactics should be used to retain customer?
questions for balanced scorecard
is the firm continually improving and creating value along measures such as innovation, tech leadership, product quality, operational process efficiencies? is the firm sustaining and improving core competencies and competitive advantages? how satisfied are customers?
intensive strategies
market development, market penetration, diversification
marketing mix components are directly affected by
marketing segmentation
net income method=
net income x 5
EPS=
net income/ number of outstanding shares
corporate valuation methods
net worth method, net income method, price-earnings ratio method, outstanding shares method
outstanding shares method=
number of shares outstanding x stock price
what does market segmentation allow firms to do?
operate with limited resources because mass production, mass distribution, and mass advertising are not requires
annual objectives establish ____, _______ and ____ priorities
organizational, divisional, departamental
reengineering is also known as
process management, process innovation, process redesign
marketing mix components
product, price, place, promotion
reengieering
reconfiguring and redesigning work, jobs, and processes for the purpose of improving cost, quality, service and speed
restructuring
reduce size of firm in terms of number of employees, number of divisions/ unites, number of hierarchical levels in firm's organizational structure
advantage is when the company has superiority in:
resources, skills, or position
reasons against CSR
restricts free market goal of profit maximization, business is not equipped to handle social activities, dilutes the primary aim of business, increase business power, limits the ability to compete in a global market place
product positioning
schematic representations reflecting how your products or services compare to competitors
advantages of functional structure
simple and inexpensive, capitalizes on specialization of business activities, minimize need for elaborate control systems, allows for rapid decision making
Policy (capital P)
specific guidelines, methods, procedures, rules, forms, and administrative practices established to support and encourage work towards stated goals
annual objectives are essential for keeping:
strategic plans on track
advantage
strategies must provide for creation or maintenance of competitive advantage
cosnistency
strategies should not present inconsistent goals and policies
consonance
strategies should represent an adaptive response to external trends
organizational barriers to change
structural inertia, work group inertia, threats of existing balances of power, previously unsuccessful change efforts
market segmentation
subdividing market into distinct subsets of customers according to needs and buying habits
situations which may require management policy:
use one or more suppliers, centralize or decentralize employee training, promote on basis of merit or seniority, offer numerous or few employee benefits, how to discourage sexual harassment and insider training
what do policies clarify?
what can and cannot be done in pursuit of organization's objectives
what does the QSPM objectively idnciate?
which alternative strategies are best
examples of ethical issues
whistle blowing, bribery (US foreign corrupt practices act), work place romance